Katie Duncalf, MSc’s Post

Explore healthcare marketing’s swift shift from traditional to digital mindset in this recent Digital Health Coalition interview with William Veltre Deerfield’s Head of Media. The discussion covers how comprehensive data drives decisions; how collaboration between clients, partners, and agencies yields impactful results; and how bridging data gaps between healthcare providers (HCPs) and patients enhances pharma-HCP interactions. Learn how balancing near-term execution with mid-term innovation and leveraging real-world evidence helps to refine strategies. Watch the interview to embrace a more integrated, agile future in healthcare marketing. https://brnw.ch/21wKIiY #HealthcareMarketing #DigitalHealth #DataIntegration #Innovation #HCPengagement

Treasure Data is proud to partner 👨🏾🤝👨🏻 with @AcxiomUK and @SOLVE(D) an IPG Company to host a workshop designed for pharma marketers who want to increase digital engagement with healthcare professionals (HCP’s). HCP Engage is a solution that delivers personalised, relevant experiences across all touchpoints to foster connections that ultimately drive growth 🚀. But how? This limited series of workshops is designed to share best practice from our current pharma clients and some of the incredible results they have seen when implementing HCP Engage in their businesses. Register here 🡪  https://lnkd.in/dn_TqCae 🔥  #pharmamarketing #pharma #marketing #medical #medicine

"Digital and in-person interactions should be personalized to truly meet the needs of the individual." - Chase Feiger, M.D. on redefining pharma marketing 🎙️: Listen to Chase speak on the need for personalized engagement on the Modern Clinician webinar from last week, hosted by RoseRx

Patient Engagement has become a buzzword in the pharma industry, but have you truly considered its measurable impact? Building on recent industrial advancements, we explore the concept of return on patient engagement and share some of our data demonstrating the value of patient-centric initiatives. https://ow.ly/V0pA50SK9o7 #HealthcareMetrics #PatientEngagement #PatientOutcomes

Mark your calendars for our upcoming webinar, "From Script Share to Market Share: Strategies for Differentiating Your Treatment in a Competitive Market,. In this webinar we will cover the best methods for researching what other treatments target HCPs consider for target patients when making RX decisions. Date: May 23, 2024 Time: 12 - 12:30 PM EST Platform: Online Webinar Registration Link: https://lnkd.in/dsHuPjRT #pharmainsights #biopharma #lifesciences #healthcare #strategies #marketing #webinar #zoomrx

As programmatic advertising continues to gain momentum across Europe, it is increasingly crucial for the UK healthcare industry to grasp its potential benefits. In my latest opinion article for Health Tech Digital, I explore how programmatic advertising offers precise targeting and efficiency, enabling life sciences marketers to reach only relevant HCPs at critical moments of care with tailored messages. To discover how this potent technology redefines life sciences marketing and enhances real-time HCP-patient communication, read the article now: https://lnkd.in/gV6hAHYq #healthtechdigital #opinion #media #doceree #programmatic #advertising #healthcare #marketing #HCPs #realtime

Do you work in commercial pharma and have a view on digital-first sales strategies? I am working on a report for FirstWord to explore how the industry is speeding toward a data centric sales backbone that accelerates targeted HCP engagement and better outcomes for patients. Get in touch if you’d like to take part: jo.shorthouse.freelance@gmail.com #commercialpharma #pharmasales #biotechsales #digitalfirst

Pharma companies must find ways to get closer to the real-life experiences of their patients. David Laros explains how companies can map the patient's ecosystem of care, turn data into action and drive engagement through patient- and HCP-focused campaigns. Read more here: https://lnkd.in/gNCBJ3uk

Consumers are using the internet and social media to a great extent for healthcare purposes. This report covers what healthcare and pharma marketers need to know about how online-acquired information influences patient action. You can read more of the article at the following link: https://lnkd.in/gZakcEg2

While the goals and ambitions of a digital health solution must be big, the steps you take to develop it and bring it to market don’t have to be. By leveraging platforms rather than building everything from scratch, pharma can focus resources on building a better user experience, and ensuring your solution brings value to all stakeholders. Learn more from experts from S3 Connected Health, Ypsomed AG and Roche in our on-demand webinar ‘From Digital Health Alchemy to Chemistry’ now 👉 https://hubs.li/Q02JmSGx0 #DigitalHealth #Pharma