Ostro’s Post

The #1 Reason Your Private Practice Marketing Doesn't Get More Procedure Patients: Messaging Misalignment In a marketing landscape dominated by Large HCPs, big pharma, and YouTube physicians, it can be hard to know how to market your private practice. The internet is a BIG place, which can either be a GOOD or a BAD thing...the answer of which is entirely dependent on your strategy. If you want the right patients, you must enter the conversation that's already going on in their mind - and your messaging needs to meet them there. Here's how: https://shorturl.at/0JfTk

The evolving landscape of pharma marketing in 2024 presents new opportunities for companies to refine their messaging strategies. This insightful article from PharmaExec explores the latest trends, highlighting how personalized outreach and digital channels are transforming communication with healthcare professionals and patients. A must-read for those looking to stay ahead in this dynamic industry. Read more here: https://lnkd.in/eTF52t9m Discover how we're transforming virtual care: https://lnkd.in/epNuqxyw

With so much pressure on HCPs today, we can play a big role within pharma in supporting them. To shape the future of high-quality pharma led content, we must connect with compassion and understand and align to HCP agendas. Following on from the recent article by the PM Society's Digital Interest Group on 'Who is the customer?', this quick vid presents simple rules for success. We look forward to hearing your thoughts and experiences! See here for the full article, https://lnkd.in/dk-U7iA3 #PMSociety, #DIG, Mike Askew Dave Pinnington Jag Singh James Harper

We want to hear from healthcare marketers on the impact of using virtual engagement tools to connect with healthcare professionals and patients in a digitally-driven world. Help us break the barriers of traditional pharma marketing — participate in our latest Virtual Engagement Tools survey today: https://brnw.ch/21wIclD

There's still time to participate! We want to hear from healthcare marketers on the impact of using virtual engagement tools to connect with healthcare professionals and patients in a digitally-driven world. Help us break the barriers of traditional pharma marketing: https://brnw.ch/21wIRG6

Our Digital Interest Group has put together a quick video showing the simple rules for success in supporting HCP's 📽 This video follows their recent 'Who is the customer?' article published in May on the PM Society website https://lnkd.in/gQSHvRUp #PMSocietyDIG #HCPs #digital #digitalhealthcare #digitalhealth #pharmaceutical #HCPs #customerengagement

Come chat with us at the 14th Annual Sales Force Effectiveness and Digital Marketing in Pharma Summit to discuss how we can better engage and support your patients!

One of the most common things to hear in pharma is that we should work on ‘breaking down silos’. We get it, and we agree with it, but we’re not a lot closer to knowing what we should actually, practically do about it. In my next free #webinar, I will be giving you practical advice on how we can achieve real collaboration between medical and commercial teams. And not just the standard empty phrases. Join me to bust the big questions: why silos exist, why we need to break them down and what we can do about them. Sign up here: https://lnkd.in/egqSScnJ

Consumers are using the internet and social media to a great extent for healthcare purposes. This report covers what healthcare and pharma marketers need to know about how online-acquired information influences patient action. You can read more of the article at the following link: https://lnkd.in/gZakcEg2

In pharma, The AIDA model can be your secret weapon! Awareness: Grab their attention with data-driven content on disease trends & treatment gaps. Interest: Spark deeper engagement with clinical trial results & educational webinars. Desire: Highlight product benefits & real-world outcomes to make them champions. Action: Facilitate easy access to product info & ask for a trial commitment. #marketing #AIDAmodel