Katie Test Davis’ Post

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Founder @ Forthright Advising | Forbes Next 1000 | PR for orgs that love kids.

Here’s a behind-the-scenes peek at what’s going on at Forthright in October: 🇺🇸 election prep 🇺🇸. We’re working with our clients to prepare for the outcome. ➡ I’m currently coaching two things on repeat: 1️⃣ Prioritize your internal team. No matter what happens, ensure your staff is hearing from top leadership within your organization, quickly. Build unity and help your team manage by being transparent and accessible. Offer your staff a chance to process their feelings within the organization as well — ask them what they need and empower them to share their emotions with the team. 2️⃣ Determine your unique contribution. Ask yourself: - What will people look to us specifically for and why? - What do we bring to the election that is distinctive, and what will people get out of our response that they can’t get anywhere else? - What do we want external audiences to feel or do when they receive communications from us about the election? (e.g., position the organization as an ally, a resource, an advocate, etc.) - Who do they expect to hear from (e.g. Executive Director, Board Chair) at our organization? If you’re just now getting around to election prep, no worries (you’re not alone, trust me). We’ve got your back. We’ve got a PDF checklist you can simply download and print out to help you plan. Nonprofit leaders have told us that we’ve made planning easy with this tool. Our partners have worked through it together in a prep meeting, using each of the six steps to guide discussions and decisions. I'm including it here in case you'd like to do the same. https://lnkd.in/gs5ESKft

Your Checklist For Responding to Breaking News — Forthright Advising

Your Checklist For Responding to Breaking News — Forthright Advising

forthrightadvising.com

Kerry Leslie

Strategist, analyst, storyteller and advocate for a healthy, just and joyful world. --- | Strategic Communications | Policy Advocacy | Strategic Planning | Social Justice | People + Project + Team Leader |

2mo

Love this, Katie (et al)! Especially Step 0! Every org should have a set of these steps and questions and internally train staff up on them and maybe even... practice?! beforehand. Rapid response and crisis comms do not need to be the same thing. Similarly, rapid response does not have to mean frantic response. With thoughtful planning and intentional procedures, a lot of things that feel like "crisis" or frantic comms due to lack of clarity and feelings of unprepared-for urgency can be avoided.

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