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Marketing Research | Spatial Analyst | Marketing Communication

In light of the current economic climate characterized by fiscal and monetary policy constraints, businesses must prioritize innovation by investing in research and development (R&D). This is not just a strategic move but a necessity for maintaining competitiveness, resilience, and understanding customers’ needs in an already saturated sector. Business financiers like Advans Nigeria stand as a testament to this, owing to its robust investment in R&D. With insights gleaned from several research and development efforts, we have been able to drive product innovation, ensure competitiveness, and adapt swiftly to the rapidly changing financial landscape in Nigeria – a feat validated by our outstanding performance in the 60 Decibels MFI index across all categories, including Access, Business Impact, Household Impact, Client Protection, and Resilience. Just like any other insight-driven business, Advans’ success story highlights the critical role of R&D in any volatile and regulated sector. R&D does not just inform strategic decisions but also fosters innovation that resonates with both the market and consumers. #MarketResearch #BusinessInsight

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