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Did you know? Diabetes affects 3% of Kenyans today and is projected to reach 4.5% by 2025 with nearly 800,000 people facing this daily health challenge. The key culprit? High sugar intake from ultra-processed foods. As we celebrate World Diabetes Day, we must address the role of diet in shaping Kenya’s health. KELIN's #KulaFitiKe campaign is paving the way for healthier choices through advocacy for front-of-pack warning labels and policies restricting the marketing of unhealthy foods to children. These steps are essential to empower consumers with the information needed to make better food choices and protect our youth from aggressive marketing of harmful products. The link between unhealthy diets and non-communicable diseases (NCDs) like diabetes is undeniable. Yet, many people lack the awareness or clarity needed to make informed choices at the grocery store. Through #KulaFitiKe, we’re pushing for the policy changes Kenya needs to combat these rising health risks. Join us in this fight for a healthier Kenya! Share your meals with #KulaFitiKe and use #WekaLabelMbele to show your support for transparent labeling and #StopPredatoryMarketing to help protect our future generations. Let’s take a stand and demand healthier, informed food environments. Pauline Omoto Allan Achesa Maleche Martha Ogutu Timothy Wafula International Institute For Legislative Affairs National Council of churches of Kenya Global Health Advocacy Incubator Ministry of Health, Kenya

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