Kelly Yu’s Post

Analyzed and Compared: The Marketing Strategy Implemented by Uniqlo Japan and Uniqlo Malaysia -discovered the Importance of PESTEL Analysis When Entering -Impact of Culture on Marketing Strategies -acquired the skill of Analysis and comparison -went on a field visit to have a better understanding #MKW3444 #FieldVisit

I am thrilled to share my recent experience attending the Japanese Business and Culture Program organized by UNIQLO. This immersive program has been a game-changer in my understanding of the retail industry and Japanese culture. Here are some key learnings from this incredible journey: 🎯 Precision and Passion - Developed a deep appreciation for punctuality and meticulous attention to detail. - Reinforced the importance of maintaining a disciplined work ethic. 🎯 Mastering the Retail Symphony - Acquired valuable insights into supply chain management. - Recognized the pivotal role of store managers in ensuring retail success. 🎯 Innovation for Sustainability - Witnessed UNIQLO's commitment to their "Lifewear" philosophy, emphasizing quality and environmental responsibility. - Learned about their dedication to sustainability through initiatives like "reuse, recycle, remake, repair." 🎯 People Powered Growth - Noted UNIQLO's significant investment in employee development. - Discovered their innovative approaches to fostering a supportive and growth-oriented workplace culture. 🎯 Immersive Learning - Japanese films provided a rich understanding of cultural nuances, fostering empathy and appreciation for diverse perspectives. 🎯 Overall Impact - Equipped with essential tools for navigating the retail industry. - Gained a comprehensive understanding of Japanese culture, igniting a passion for innovation and sustainability. This program is a must-attend for anyone interested in exploring retail from a global perspective. Thank you, UNIQLO, for this transformative experience! 🌏👘📈 #JapaneseBusiness #CulturalExchange #Sustainability #RetailInnovation #UNIQLO #ProfessionalGrowth #GlobalPerspective

Excited to share my insights from a recent #MKW3444 #FieldVisit! During my assignment, I had the opportunity to compare Watsons Malaysia stores with their headquarters in Hong Kong (Watsons Hong Kong; AS Watson). Visiting a Watson's store in Malaysia firsthand allowed me to gather valuable visual information and experience the store environment. Based on my observations, I created a comprehensive poster outlining my findings. It was fascinating to see how the stores are both similar yet different in each country, reflecting local preferences and cultural nuances. From product assortment to pricing strategies and customer service, each store tailored its approach to resonate with its respective market. Check out my attached poster for a comparative analysis of Watson's stores in Malaysia and Hong Kong. Stay tuned for more insights and discoveries! #Watsons #MarketComparison #RetailStrategy #InternationalMarketing 🌍💡

Uniqlo is taking bold step to make 80% of its managers to be non-Japanese by 2030. Uniqlo is one of the few Japanese companies that is taking an unorthodox approach, and that has led to a massive growth globally. Last year, 700 out of 1,100 fresh graduate hires in Uniqlo were foreigners. Tadashi Yanai, the CEO of Uniqlo mentioned that he is willing to pay even 1 billion yen salary, if someone is capable enough. This hugely contradicts with most Japanese companies where everyone is hired on standardized salaries. What's worse is that, there is a significant percentage of Japanese companies that don't have a single foreign employee. Few other Japanese companies are taking similar steps, but there is a huge need to integrate foreign workforce in Japanese companies, to stay competitive and expand globally. https://lnkd.in/g33cHs49 ---------- If you want to stay up to date with technology trends in Japan, subscribe to my weekly newsletter techniva.jp (it takes just 10 seconds).

#Starbucks Korea has mastered the art of blending global excellence with local insights. By integrating tailored customer experiences, innovative technology, and strategic store placements, alongside impactful brand collaborations, Starbucks Korea has solidified its position as the leading coffee brand in #SouthKorea. This approach highlights how global brands can thrive by embracing and adapting to local market nuances while maintaining a strong core identity. Read full content here 👉 https://lnkd.in/gJwTVYaR #GlobalMarketing #BrandStrategy #Localisation #StrategicGrowth #BusinessStrategy #MarketInsights #KoreanMarket #KoreaBusiness

#fieldtrip #MKW3444 During my recent field visit to Miniso Malaysia, I had the opportunity to explore the application of the marketing mix, particularly focusing on the 4Ps: product, price, place, and promotion. Observing Miniso's product range, which emphasizes simplicity, quality, and affordability, highlighted the importance of product differentiation and customer-centric offerings in attracting target consumers. Additionally, analyzing Miniso's pricing strategies, such as offering competitive prices for high-quality products, underscored the significance of pricing in influencing consumer perceptions and purchase decisions. Furthermore, examining Miniso's store locations and layout, as well as promotional activities such as in-store displays, provided insights into the role of place and promotion in enhancing brand visibility and driving foot traffic. Overall, the field visit to Miniso Malaysia deepened my understanding of how effective implementation of the 4Ps contributes to the success of retail businesses in capturing market share and satisfying consumer needs.

- Major SPAs such as GAP, UNIQLO, and H&M have achieved rapid expansion by developing high value-added production projects while outsourcing much of the sewing process to outside companies - the OEMs (Original Equipment Manufacturers). How was the performance of these OEMs? Were they benefited from this development? Download our Nikkei scoutAsia sector report to learn more. Free download URL: https://lnkd.in/gG9KW8PU #NikkeiscoutAsia #asia #OEMs #industry #sectornews #report #research #news #Asiannews

Sometimes, success in international expansion comes down to persistence. When Uniqlo entered the U.S. market, they made a seemingly logical assumption: "We're bringing affordable, high-quality basics to a country where consumers prioritize value for money. How can we fail?" But for many years, they did. American shoppers couldn’t see the difference between a $19.99 Uniqlo t-shirt and one from Gap. The superior stitching and fabrics that resonated in Japan meant little to U.S. consumers. Still, Founder Tadashi Yanai held firm. Being founder-led allowed Uniqlo to prioritize long-term vision over short-term returns. Despite missing store targets year after year, they stayed the course. The breakthrough came during COVID, when standardized sizing and consistent quality made online shopping easy and reliable. Then, in 2022, a viral belt bag captured attention online and drew consumers to their stores. After years of struggle, Uniqlo had finally found its foothold. International success often requires cultural adaptation, but it’s not always about radical change—sometimes it’s about staying committed until the market aligns with your vision.

Recently, ANTA Sports released its 2024 H1 financial report, with a total revenue of 4.74 billion dollars and a gross profit margin of 64.1%, setting a new historical high. ANTA Group, Nike China, Li Ning Group, and Adidas China have ranked among the TOP4 companies in China's sports goods industry in terms of revenue. In its financial report, ANTA stated that the implementation of the DTC model plays a key role in the group. In addition to ANTA's main brand, FILA and some children's clothing brands also adopt the DTC model, which has been implemented in 10000 stores. DTC transformation can help brands shorten the feedback speed to changes in market terminal demand, more efficiently replenish orders and redistribute inventory, thereby enhancing the brand's channel control ability and strengthening the management of the product lifecycle. RELINK has proposed building an omnichannel retail distribution system in Asian retail markets such as Singapore and Thailand to help brand headquarters better grasp store sales performance and front-end market feedback. #Aisa #Singapore #Retail #ANTA #FILA

I just had to share this amazing win we had with Mat Viet, Vietnam's leading eyewear retailer with 40 stores nationwide. It's a perfect example of how a small change can lead to big results! Here's what happened: We noticed that Mat Viet's Aeon Mall Binh Tan store was struggling with conversions from 9-10 PM on weekends. At first glance, it didn't make sense - traffic wasn't crazy high, and they seemed to have enough staff. But then we dug deeper. 🕵️♂️ Turns out, all the opticians were clocking out at 9 PM. So anyone needing an eye exam after that? Out of luck. The solution was simpler than we expected: we suggested keeping one optician around until 10 PM on weekends. The results? They blew me away: 🚀 36% increase in conversion rate 🚀 43% boost in sales 🚀 7% jump in Average Transaction Value All from one extra hour of the right expertise! This experience reminded me of an important lesson: in retail, it's not just about having enough staff - it's about having the right staff at the right time.