Kenya Association of Manufacturers’ Post

Yesterday, Kenya Association of Manufacturers (KAM), in collaboration with the European Union (EU), launched the EPA-Kenya Sensitization Forum in Mwea, Kirinyaga County. This second public awareness forum is part of an initiative aimed at educating Kenyan enterprises about the newly signed Economic Partnership Agreement (EPA), which offers duty-free and quota-free access to the vast EU market. The agreement creates unprecedented trade and investment opportunities for Kenya, helping businesses better understand how to capitalize on these benefits. The Kenya-EU EPA facilitates Kenyan exports to the EU, promotes sustainable trade practices, and enhances Kenya’s global economic integration. The forum presented key presentations on trade policies, investment opportunities, and the role of sustainability in the EPA, in particular, how compliance with ESG standards can enhance competitiveness in EU markets. The forum was organized by stakeholders from the EU Delegation, State Department for Trade, state ministries, departments, and agencies (MDAs), along with private sector Business Membership Organizations (BMOs) such as Danish Industry, the Kenya National Chamber of Commerce and Industry (KNCCI), Kenya Private Sector Alliance (KEPSA), Fresh Produce Exporters Association of Kenya (FPEAK), Kenya Flower Council (KFC), Kenya Plant Health Inspectorate Service (KEPHIS), Fresh Produce Consortium (FPC), Avocado Society of Kenya (ASOK), and the Agriculture Sector Network (ASNET), among others. Representatives from Kirinyaga and Embu County Governments and various industry leaders also participated in discussing the impact of the EPA on Kenyan businesses and strategies to maximize its benefits. More sensitization forums are planned across other counties, including Machakos, Isiolo, Mombasa, and Nairobi, to be held in the coming months of 2024. #EUKenyaEPA

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