🎯 The media landscape is shifting, and smart PR pros are following the signals. One of those signals? The explosive growth of #newsletters. They’re not just another channel—they’re becoming THE channel for reaching engaged, professional audiences. Whether you’re in PR, #communications, or %marketing, understanding this shift isn’t optional. Swipe through to learn why newsletters should be on your radar for 2025 and how to leverage them effectively! ➡️ 👉 Save this post for your next strategy meeting! 👉 Share it with your Comms team! 🗣️ Your turn: What newsletters are you subscribed to that have influenced your PR strategy? Share below! #prgirlmanifesto #pr #pr101 #mediashift
That's a good point. Thanks for this post. A few thoughts to add: 1) The effectiveness of newsletters as a communication tool depends directly on the quality of the brand's database and its regular updating (including the breadth of contacts and the depth of knowledge about those contacts). Unfortunately, not every brand is in a position to collect and use this kind of data. 2) Newsletters work better for warm contacts, for loyal audience, but if we need to increase brand awareness or create a special image, we should use another communication channel. 3) In my practice, the quality brand media / brand journalism is considered more influential, has more credibility, especially if it has a strong editorial team.
Now this makes the newsletter strategy look very easy and most effective. There's a lot of targeted efforts to get up to 30% of what newsletters can offer. Apart from a few loyal audience, a good number of subscribers fail to even open newsletters within two weeks of receiving them. But!!! It's a strategy worth exploring.
TLDR; OWNED Media is where it's at. #hireajournalist
Creative Communications Director; I create award-winning, creative marketing concepts in tight turnarounds, that scare traditional execs, entice new audiences, and build brand authority.
2moWhile I definitely agree, I think this has been emerging quite heavily the past few years, particularly for personal brands on LinkedIn. As a result, much of the content (I’ve received) is not put together well, more so the focus has been on churning it out and, ultimately, selling. There are great strategies being executed to gain leads/subscribers, but the eye for detail that would aid retention is often overlooked; copy length in the pre-header, for example, or lack of media mix. Interesting read!