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Digital Marketing | SEO | Social Media Marketing | Content Creation (B2B/B2C)

Content Strategy vs. Content Tactics Many content creators believe these two concepts are the same. They aren’t. ➡️ Content strategy focuses on the user's needs. It involves: - Planning, developing, and managing written content to align with business requirements and goals. - Guiding future content development with a specified plan that ensures consistency and effectiveness. ➡️ Content tactics focus on action.  This means applying strategies to support your content goals, including: - Selecting the right social media platforms to reach your audience effectively. - Determining the channels for distribution to maximize visibility and engagement. - Measuring content performance to understand what works and refine your approach. Make result-centric content plan by understanding the difference between strategy and tactics. #contentwriting #contentstrategy #socialmedia #engagement #linkedinengagement

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Lovina Gujral

COO at Candour Communications | Technology PR Enthusiast | Strategy Planner | Communications Specialist | Driving Operational Collaboration & Efficiency

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