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* Helping Owners Build Scalable, Sustainable & Valuable Businesses * BizSmart Founder & Gold Certified Value Builder *Published Author, Podcast Host & Award Winner

Welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System, designed to make navigating our ScaleUp journeys a bit easier by learning from others' experiences. Today, I'm thrilled to have Becky Benfield-Humberstone FRSA, founder of The Brand Artisan, joining us. Becky shares her deep insights into branding beyond just a logo. She explains how effective branding encompasses everything from visuals to voice, creating a compelling, emotionally resonant experience for customers. In this episode, we explore her unique branding process, discussing: 🔹 The importance of starting with the "why" of a business 🔹 Understanding target audiences 🔹 How these elements converge to forge a distinctive brand identity We also dive into her entrepreneurial journey, from crafting model horses to branding consultancy, highlighting: ✨ Her approach to value-based pricing ✨ Tips on navigating challenges like setting up a brand without direct competitors ✨ How she builds a team culture cantered on passion and alignment with business goals Don't miss out on this jam-packed session full of actionable insights on how to scale up and make your brand stand out! Subscribe to ScaleUp Radio wherever you like to listen to your podcasts to catch all future episodes. Scaling up your business isn't easy, but ScaleUp Radio is here to help. With guests who have been where you are now, offering their thoughts and advice on various aspects of business, ScaleUp Radio is the business podcast you've been waiting for. ⬇ Link to the full episode below in the comments ⬇ #ScaleUpRadio #Branding #Entrepreneurship #BusinessGrowth #Podcast #SmallBusiness #ScaleUp #BrandingTips

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Kevin Brent

* Helping Owners Build Scalable, Sustainable & Valuable Businesses * BizSmart Founder & Gold Certified Value Builder *Published Author, Podcast Host & Award Winner

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