Kin + Carta’s Post

In 2025, GTM strategies must align with rapid tech advancements, evolving consumer preferences, and a sharper focus on engagement and community. Adoption of AI and delivering value-driven experiences is no longer a choice—it’s an absolute necessity!

"𝘛𝘩𝘦 𝘣𝘪𝘨𝘨𝘦𝘴𝘵 𝘴𝘩𝘪𝘧𝘵 𝘵𝘩𝘪𝘴 𝘺𝘦𝘢𝘳 𝘪𝘴 𝘵𝘩𝘢𝘵, 𝘢𝘧𝘵𝘦𝘳 𝘤𝘰𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘦𝘹𝘱𝘭𝘰𝘳𝘢𝘵𝘰𝘳𝘺 𝘱𝘩𝘢𝘴𝘦 𝘰𝘧 𝘈𝘐 𝘢𝘥𝘰𝘱𝘵𝘪𝘰𝘯 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘱𝘳𝘰𝘰𝘧 𝘰𝘧 𝘤𝘰𝘯𝘤𝘦𝘱𝘵𝘴 (𝘗𝘖𝘊𝘴), 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘯𝘰𝘸 𝘩𝘢𝘷𝘦 𝘳𝘦𝘢𝘭 𝘥𝘢𝘵𝘢 𝘵𝘰 𝘨𝘶𝘪𝘥𝘦 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴 𝘰𝘯 𝘸𝘩𝘦𝘳𝘦 𝘵𝘰 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵 𝘈𝘐 𝘢𝘤𝘳𝘰𝘴𝘴 𝘵𝘩𝘦𝘪𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴." In this article our colleague James Fraser dives into the evolving landscape of value creation in the media and entertainment industry. From driving innovation to maximizing ROI, this is a must-read for anyone aiming to stay ahead in the competitive market. 👉 Read it here: https://lnkd.in/eJPtqM-h

🚀 Imagine stepping into a world where AI meets creativity and every conversation sparks a new idea. That was DMEXCO - Digital Marketing Expo & Conference 2024 for me! I listened to many presentations and went to Masterclasses from Microsoft, Meta, Google & Co. Here are 3 takeaways that hit home during my time in cologne: 1. 𝐓𝐡𝐞 𝐀𝐈 𝐫𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐢𝐬𝐧’𝐭 𝐜𝐨𝐦𝐢𝐧𝐠 - 𝐢𝐭’𝐬 𝐡𝐞𝐫𝐞: And it’s reshaping our strategies in ways we never imagined. It’s not „Me vs. AI“ instead think of „Me AND AI“. AI is not your competitor, it will make our lives easier. 2. 𝐖𝐡𝐨 𝐜𝐨𝐧𝐭𝐫𝐨𝐥𝐬 𝐭𝐡𝐞 𝐦𝐞𝐦𝐞𝐬 𝐜𝐨𝐧𝐭𝐫𝐨𝐥𝐬 𝐭𝐡𝐞 𝐮𝐧𝐢𝐯𝐞𝐫𝐬𝐞: Find the sweet spot inbetween community and brand. 3. 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐚𝐫𝐞 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠𝐥𝐲 𝐝𝐢𝐟𝐟𝐢𝐜𝐮𝐥𝐭 𝐭𝐨 𝐜𝐚𝐩𝐭𝐮𝐫𝐞. Half of all consumers visit more than 5 channels before making a purchase decision. Be omnipresent and consistent across all touchpoints to build trust and use AI to help you capture your consumer

Been experimenting with AI tools❓ Our Squiz marketing team has experimented with at least 17 different AI-powered Martech tools. Why❓ ✅ To improve efficiency. ✅ To try and do more with less from a budget perspective. ✅ To keep up with major market shifts. And we're hearing the same from our customers. Teams want to use new tech to keep up with customer expectations but face several challenges along the way... 1️⃣ Justifying tech investments. 2️⃣ Adapting strategies to keep up with the pace of change. 3️⃣ Analysis paralysis. Next week, Lorna Hegarty will be joined by John-Paul Syriatowicz – Squiz Co-Founder, and Chris Howard – Managing Director from Slalom. https://lnkd.in/gvXkpTbN Join the live Ask Me Anything session to find out how organizations can keep up with major market shifts, changing customer expectations, and make confident tech investments that will take them forward. Questions for our experts❓ Drop them in below 👇 #DigitalMarketing #Technology #DXP

It's me! 👇 😬 Are you working in a marketing or digital team responsible for your orgs website, portal or intranet? You should register for our live Ask Me Anything session next Tuesday (30th April). https://lnkd.in/gvXkpTbN Here's why: 🙋♀️ We've all been guilty of "playing" with AI tools in the last year 🤷♀️ But if we're honest, we've not been experimenting purposefully 🤦♀️ We're testing stuff then resorting back to legacy tech and long-term plans 🙅♀️ This isn't sustainable - we need to pilot these tools and gather data that will inform our future tech investments 💆♀️ This new approach will keep our digital experiences current, able to meet evolving customer expectations, and adaptable to market shifts (as well as improving our zen - see emoji) But it's easier said than done - with five-year strategies in place and a risk-averse market to contend with, this change in mind shift can seem daunting. Getting started is the hardest part - and that's why we're here to help. I'll be picking the brains of the brilliant and very knowledgeable John-Paul Syriatowicz and Chris Howard, to get their take on the best approach. What do you want to know? 🤔 Drop your questions in below and I'll throw them into the discussion on the day. #AI #DigitalExperiences #TechInvestment

Consumer engagement is fleeting, and consumer choice is expanding. Explore how media brands establish adaptive strategies to take control in the new media ecosystem. #Salesforce #AI #Media

The Future is Coming Fast — Are you ready? As we move into a rapidly evolving business landscape, staying ahead means more than just adapting — it’s about anticipating trends before they emerge. 🌍 Here’s what I see for the future: AI-driven Business Solutions: Companies that leverage AI for decision-making will lead the pack, as data becomes the new gold. Personalized Customer Experiences: Consumers are no longer just looking for products; they seek connections. Businesses must personalize interactions to build loyalty. Sustainability as a Core Strategy: The next decade belongs to companies that embed sustainability into their DNA, not just their marketing. 🔍 At TFA, we don’t just help businesses grow — we help them future-proof. We combine strategic insights with actionable plans to ensure your company is ready for tomorrow's challenges.

We are so excited to be attending Meta’s Performance Marketing Summit in person for another year in a row! This year’s summit focuses on learning how Meta’s industry-leading AI powers campaign performance —supercharging the entire customer journey. We’re looking forward to seeing keynotes such as: 💥 AI: The key to a future-ready business 💥 Performance 5: latest best practices for driving efficiency and growth 💥 Powering performance with automation 💥 The architecture of innovation: product roadmap 💥 Measurement that matters: strategies for driving impact As always, we'll be sharing the most valuable takeaways from this event, so stay tuned for our recap! #Meta #MetaSummit #PerformanceMarketingSummit

Feeling overwhelmed by the digital noise? Let's cut through it with AI-driven marketing strategies. In my decades-long journey in software engineering and digital marketing, one constant remains: the quest for efficiency. Our Client Connect Suite embodies this pursuit, combining power and simplicity to empower business owners. Through AI, we now have tools that not only automate tasks but also enhance creativity and engagement. Imagine crafting personalized journeys for each client with ease—it's no longer a dream but today's reality. Curious about what's next in AI-driven solutions? Elevate your business game and embrace innovation today! 🌟🤖

Brand24 Review: The Ultimate Tool to Decode Brand Buzz? - With the sheer amount of data floating around about every brand, knowing your audience's thoughts can feel overwhelming! Yet, many businesses struggle to make sense of the data overload. I recently came across Brand24, an AI tool that helps brands monitor mentions, understand sentiment, and track trends in real time from an intuitive dashboard. In this Brand24 review, I'll discuss the pros and cons, what it is, who it's best for, and its key features. Then, I'll show you how I used Brand24 to track and engage with brand mentions. I'll finish the article by comparing it with my top […] - https://lnkd.in/eDDyrh8h