Kingshuk Biswas’ Post

🌍 Happy World Tourism Day! Established in 1980, this day invites us to celebrate the transformative power of tourism, which has the potential to build a better, more connected world by supporting countries economically, socially, and culturally. This year’s theme, "Tourism and Peace,", resonates profoundly in a world that increasingly craves unity and collaboration. But while tourism has the power to bring people together and foster peace, for it to be a true force for good, we must balance growth with sustainability. Unchecked tourism growth can lead to overtourism, resulting in environmental degradation, the displacement of local residents, and the loss of cultural identity—threatening the very essence of what makes destinations unique.    At KLEBER GROUP, as dedicated professionals in the tourism industry, we are committed to promoting responsible tourism that leaves a positive impact. Our mission is to guide destinations, hotels, and tourism companies in shaping their offerings along this path and ensuring that tourism not only thrives but also creates better places for people to live in and to visit. We support both established and emerging destinations, acknowledging their vital role in combating overtourism. To tap into new markets, we must reduce travel barriers, enhance tourism infrastructure, and implement culturally relevant marketing strategies. Sustainable tourism benefits the planet and local communities, offering a unique and authentic travel experience. Key initiatives include promoting cultural heritage, off-season travel and less crowded destinations, adopting eco-friendly accommodations, and supporting local businesses. As Jorge Drexler wisely said, “We’re not completely from one place but a little bit from everywhere.” Let’s cherish the connections travel brings and appreciate authentic experiences. What steps do you think are essential for sustainable tourism? #WorldTourismDay #SustainableTourism #KleberGroup #TourismAndPeace 

A recent 2024 Booking.com survey revealed that 76% of global travellers want to travel more sustainably over the next 12 months. This growing trend highlights the importance of sustainable tourism in the short-term rental industry. 𝐒𝐨 𝐰𝐡𝐚𝐭 𝐢𝐬 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐭𝐨𝐮𝐫𝐢𝐬𝐦? Sustainable tourism is an approach that takes into account the current and future economic, social, and environmental impacts of travel, addressing the needs of visitors, the industry, the environment, and host communities. – United Nations Environment Program and World Tourism Organisation. 𝐖𝐡𝐲 𝐢𝐬 𝐢𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭? • 81% of travellers confirm that sustainable travel is important to them • 50% say that recent climate impacts have influenced them to make more sustainable travel choices • Sustainable tourism creates better experiences for both travellers and locals • It helps protect natural environments and supports conservation efforts 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐦𝐲 𝐒𝐡𝐨𝐫𝐭 𝐓𝐞𝐫𝐦 𝐑𝐞𝐧𝐭𝐚𝐥 𝐜𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐞 𝐭𝐨𝐰𝐚𝐫𝐝𝐬 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲? 𝐖𝐡𝐞𝐫𝐞 𝐝𝐨 𝐈 𝐚𝐜𝐜𝐞𝐬𝐬 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐭𝐨𝐮𝐫𝐢𝐬𝐦? 𝐂𝐚𝐧 𝐈 𝐠𝐞𝐭 𝐚𝐧 𝐚𝐜𝐜𝐫𝐞𝐝𝐢𝐭𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐦𝐲 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬? 𝘚𝘛𝘈𝘈𝘈 𝘮𝘦𝘮𝘣𝘦𝘳𝘴 𝘤𝘢𝘯 𝘳𝘦𝘢𝘥 𝘢𝘭𝘭 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘪𝘴 𝘢𝘯𝘥 𝘰𝘶𝘳 𝘮𝘦𝘮𝘣𝘦𝘳 𝘤𝘢𝘴𝘦 𝘴𝘵𝘶𝘥𝘪𝘦𝘴 𝘵𝘩𝘪𝘴 𝘮𝘰𝘯𝘵𝘩 𝘪𝘯 𝘰𝘶𝘳 𝘴𝘦𝘳𝘪𝘦𝘴 𝘰𝘧 𝘮𝘦𝘮𝘣𝘦𝘳𝘴 𝘯𝘦𝘸𝘴𝘭𝘦𝘵𝘵𝘦𝘳𝘴 𝘢𝘯𝘥 𝘰𝘯 𝘰𝘶𝘳 𝘱𝘳𝘪𝘷𝘢𝘵𝘦 𝘮𝘦𝘮𝘣𝘦𝘳𝘴 𝘍𝘢𝘤𝘦𝘣𝘰𝘰𝘬 𝘱𝘢𝘨𝘦. 𝐑𝐞𝐚𝐝 𝐁𝐨𝐨𝐤𝐢𝐧𝐠.𝐜𝐨𝐦’𝐬 𝐟𝐮𝐥𝐥 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐓𝐫𝐚𝐯𝐞𝐥 𝟐𝟎𝟐𝟒 𝐑𝐞𝐩𝐨𝐫𝐭 𝐡𝐞𝐫𝐞: https://lnkd.in/gGp9BvHZ #hostsrepresentinghosts #hostssupportinghosts #membersaccess #sustainability #positiveimpact #membershipbenefits

Boosting Sustainable Tourism: $8 million in funding to empower tourism businesses to improve their environmental sustainability. "Australians should look for tourism businesses that have made the commitment to sustainability when booking their next tour, attraction, or place to stay – every dollar spent helps protect and promote experiences that can last for generations." Minister for Trade and Tourism Don Farrell "The tourism industry is committed to reducing our emissions by 43% by 2030 and achieving net zero by 2050." Australian Tourism Industry Council Chair Evan Hall BYKKO Micromobility Hubs takes pride in being the chosen technology provider for numerous tourism operators, facilitating sustainable travel experiences through eco-friendly transport solutions and green infrastructure. #ATIC #sustainabletravel #zeroemissions #esg #cycling #ebikes #ecotourism

🌟 The Future of High-Yield Tourism: Beyond Luxury It’s time to shift the perception that high-yield tourism equates solely to luxury. True High-Yield Tourism is about creating sustainable value for both the destination and its visitors through key strategies such as: ✓ Extended length of stay ✓ Off-season travel patterns ✓ Local economic integration ✓ Cultural preservation   🇨🇭 Case Study: Zermatt, Switzerland 🇨🇭 Once known primarily as a summer destination, Zermatt recognized the potential in extending seasonal tourism and shifted its approach to become a high-yield, year-round destination. Through a mix of sustainable and innovative strategies, Zermatt achieved: 💡 New Winter Offerings: Beyond skiing, Zermatt diversified its winter activities, adding snowshoe trails, cultural tours, and culinary events to attract different visitor segments. 💡 Off-Peak Travel Promotion: By incentivizing shoulder-season travel, Zermatt balanced visitor flow and reduced crowding, which spread economic benefits throughout the year. 💡 Local Collaboration: Partnering with local businesses, Zermatt curated experiences like farm tours, artisan workshops, and sustainable accommodations to enhance cultural integration and support the local economy. 💡 Environmental Stewardship: Adopting eco-friendly practices, Zermatt reduced energy use, limited motor vehicle access, and promoted low-impact tourism, which not only protected the natural environment but also appealed to eco-conscious travelers. ⭐️ As a result, Zermatt has increased its average visitor spend by 47% while maintaining a smaller, more sustainable visitor footprint—showing that high-yield tourism can be both profitable and responsible. 💭 What strategies have you seen work in extending seasonal tourism windows? Let’s share ideas on how destinations can maximize value year-round. 💬 SPECIAL OFFER: Contact us for a 15 min virtual consultation with our co-founders Gary Bowerman and Dr. Jens Thraenhart - free for any DMO, tourism board, DMC, hotel or hotel brand. #HighYieldTourism #DestinationManagement #TourismStrategy #SustainableTourism #Zermatt #TourismCaseStudy #EcoTourism Switzerland Tourism

🌍 The Future of Sustainable Tourism: A Market on the Rise The global sustainable tourism market is projected to grow from $460 billion in 2023 to an impressive $1.2 trillion by 2030, according to the latest research by HTF MI. This growth reflects increasing consumer interest in eco-friendly travel, government support for green initiatives, and innovations in sustainable tourism. Key trends shaping the industry include carbon-neutral travel solutions, eco-friendly accommodations, and a shift towards authentic local and cultural experiences. However, challenges such as high operational costs and the lack of standardization in sustainability practices persist. Leading players in the market—like Intrepid Travel, Airbnb, and Booking Holdings—are pioneering solutions to balance growth with environmental and cultural preservation. With opportunities concentrated in regions like Europe, North America, and the Asia-Pacific, sustainable tourism is not just a trend but a long-term investment in a better future for both travelers and destinations. What are your thoughts on the role of sustainability in reshaping the tourism landscape? Share below! Moya Group - delivering (sustainable) Travel. #sustanibilityintourism #Sustainabletourism

The implementation of ESG (environmental, social and governance) criteria in tourism is crucial to foster sustainable development in this industry. This implies that companies and tourist destinations adopt responsible practices that minimize environmental impact, promote social well-being and ensure ethical and transparent management.

The demand for sustainable tourism has been on a significant rise, reflecting a shift in consumer preferences towards more eco-friendly and socially responsible travel options. As travellers become more conscientious, the tourism industry must adapt to meet these evolving expectations. Shifting Consumer Preferences 1. Increased Environmental Awareness: Recent studies show that a large proportion of travellers are now prioritising sustainability in their travel choices. A 2023 report by Booking.com revealed that 71% of global travellers believe that sustainable travel is vital, with 58% saying they are actively seeking eco-friendly accommodation options. 2. Desire for Authentic Experiences Consumers are increasingly looking for authentic and culturally enriching experiences that support local communities. This includes staying in locally-owned accommodations, participating in local customs, and contributing to the local economy. According to the World Travel & Tourism Council (WTTC), 55% of travellers are willing to pay more for sustainable experiences that preserve the cultural heritage and benefit local populations. Implications for the Tourism Industry: The tourism industry must innovate to meet the growing demand for sustainable options. This includes developing eco-friendly accommodations, reducing waste, and promoting energy-efficient practices. Destinations that prioritise sustainable tourism development can attract a higher number of environmentally conscious travellers, boosting their competitiveness in the global market. International cooperation and adherence to global standards, such as the United Nations' Sustainable Development Goals (SDGs), are essential for widespread impact. The growing demand for sustainable tourism is a clear indication of shifting consumer preferences towards more responsible and eco-friendly travel. By embracing sustainability, the industry can not only meet consumer expectations but also contribute to the preservation of the environment and the well-being of local communities. The future of tourism lies in its ability to balance economic growth with ecological and social responsibility. As we look towards this future, what steps can each of us take to support and promote sustainable tourism in our own travel choices? #Sercasa #BehomewithSercasa #Sustainabletourism #sustainability #corporatetravel #servicedapartments #Servicedaccomodations #businesstravel

During Tina's TED Talk in 2021, we were reminded that tourism isn't just "on the line" — it's at the forefront of transformative change. Even though much has evolved since then, one thing remains clear: we're on a journey to redefine the way we approach tourism, from attracting visitors to fostering sustainable growth in our destinations. In our latest blog post, we delve into the crucial concept of shifting paradigms for sustainable tourism growth. From empowering communities to preserving natural resources, each theme holds the key to creating a brighter, more resilient future for tourism. However, we can no longer be observers; we need to be catalysts for change. It's up to us to take the lessons learned and translate them into actionable strategies that drive meaningful impact in our communities, which is the emphasis of our 12-week certificate programme for Tourism Destinations. 𝗛𝗮𝘃𝗲 𝗮 𝗿𝗲𝗮𝗱 𝗼𝗳 𝗼𝘂𝗿 𝗯𝗹𝗼𝗴 𝗽𝗼𝘀𝘁 𝗵𝗲𝗿𝗲. https://www.rfr.bz/llm6r6v #SustainableTourism #RegenerativeTourism #ParadigmShift #TourismInnovation #CommunityEmpowerment #Collaboration

🌍 Tourism and Sustainability: A Collective Effort to Improve the Industry As global tourism continues to thrive, it's more important than ever that we shift towards sustainable tourism practices. The tourism industry has the power to drive economic growth, foster cultural exchange, and preserve natural beauty—but it also comes with environmental and social impacts that we must actively address. Sustainable tourism focuses on minimizing the negative impacts on the environment, culture, and local communities, while maximizing the positive contributions tourism can make. 🌱 So, how can we collectively work towards a more sustainable tourism industry? Here are a few key ways we can contribute: Promote Eco-Friendly Travel Choices 🌿 Encourage travelers to opt for eco-conscious accommodations, responsible tour operators, and sustainable transport options. By supporting businesses that prioritize sustainability, we can drive demand for greener options. Conserve and Respect Local Ecosystems 🦋 Protect the natural environments that make destinations unique. From wildlife protection to reducing waste, we can all do our part to ensure the preservation of these precious resources for future generations. Support Local Communities 🌍 Engage in tourism that directly benefits local people. By choosing local businesses, artisans, and guides, we empower communities and help maintain their culture and traditions. Educate and Advocate for Responsible Tourism 📚 Knowledge is key. As industry professionals, it's crucial to educate travelers on the importance of sustainable practices, from reducing plastic waste to respecting local customs. Innovate and Collaborate for Change Sustainable tourism thrives on innovation. Whether it’s adopting new technology to reduce energy consumption or collaborating with other sectors to develop long-term sustainable practices, the industry’s future depends on collective action. Tourism is not just about traveling to a destination, it's about experiencing the world responsibly. Together, we can shape a future where tourism benefits not only our economy but also our planet and the communities we visit. 🌎✨ Let's continue to push for sustainability, one journey at a time! #SustainableTourism #EcoTravel #ResponsibleTourism #Tourism #Sustainability #TravelWithPurpose #GreenTourism #EcoFriendlyTravel #SustainabilityInTourism

Sustainable travel is becoming increasingly important ❗ The new Tourism Development Index 2024 (TTDI), developed by the World Economic Forum, ranks countries that are leading the way in building a sustainable tourism sector. This index is an evolution of the previous Tourism Competitiveness Index and aims to support sustainable, inclusive and resilient tourism development. 📌 Find out more here: https://tiny.pl/dkgt6 The index underscores the growing importance of sustainability. It evaluates environmental conditions, sector energy sustainability, and the economic and social impacts of tourism. Notably, there have been improvements in renewable energy and efficiency policies, contributing to better environmental sustainability scores. 👉 Top Performers: Dominating the top ranks are mature, high-income economies from Europe and Asia-Pacific. Leading the charge are the United States, Spain, Japan, France, Australia, Germany, the United Kingdom, China, Italy, and Switzerland. Key findings from the TTDI 2024 report: 🔹The growing importance of sustainability in tourism 🔹The role of technology in creating greener travel options 🔹 The importance of collaboration between government and the tourism industry to achieve the SDGs The report highlights that the future of tourism lies in the hands of those who look after our environment and local communities, ensuring that travel can be both enjoyable and responsible. ☘ #travel #sustainabletravel #ecotourism #holiday #vacation #tourism Travel + Leisure