Where I talk about GBUS (Gift buckets of Unusual Size)... #fundraisingmetrics #nonprofitlife #fundraising
Quantiles give you gift buckets of equal size. Histograms give you gift buckets of equal size gift range. However, you CAN still do analysis when buckets are not equal size, and it's especially useful for when you've done an AB test on your ask strings to determine movement. It's one thing to look at number of gifts and total amount, but it's another to look at whether people select different amounts or write in their own at high frequency. Check out the video on gift buckets to see more, or our video on quantiles to look specifically that those. #fundraisingmetrics https://lnkd.in/grFbNpGZ
David Saraiva
8mo
GUBS? I'm pretty sure they are just a myth 🤣
Individual Giving Strategist and Keynote Speaker. "Philanthropy and Wealth are not synonyms, but donors are data and data is human."
8moThank you for explaining this and for using small words so that I’m sure to understand!