KitLegit’s Post

Responsible business or just simple profiteering? As the run up to UEFA EURO 2024 the BBC News have just announced that if parents or guardians buy counterfeit shirts they will be supporting criminal gangs and child exploitation. When will BIG corporates who claim to be responsible businesses STOP simple profiteering when they are promoting an inclusive sport? Nike researchers claim they will lose £2.8billion in lost revenue to counterfeiters. That's £2.8bn going to fuel future criminal activity on our streets. STOP putting the onus on struggling parents to act responsibly and demonstrate responsible leadership by reducing your profit margins. Who knows it may create volume sales, more income to the government to combat criminality and a legacy we can all be proud of, regardless of how England-Scotland perform. #SharedValueCreation

🔍 Online searches for counterfeit Premier League shirts are on the rise, with Newcastle United ranking third among the most sought-after fakes. From September to December, searches for fake Newcastle shirts surged by 419%, reflecting the growing demand for counterfeit gear. ⚠️ This trend highlights the challenges fans face in accessing genuine merchandise due to the growing issue of counterfeit football shirts flooding the market. ✅ At KitLegit, we’re committed to fighting back against this rise in fakes, helping fans ensure they’re getting the real deal. 📖 Read the full article in the comments below. #FootballFans #PremierLeague #NewcastleUnited #CounterfeitGoods #AuthenticityMatters #FightTheFakes #KitLegit

With a deep history and global reach, football remains one of the world’s most popular sports. As with any iconic identity, The Football Association (FA) and its official products are targets for counterfeiters. The FA partnered with OpSec for an approach to authentication that could be applied across different categories of merchandise and across partners. OpSec provided a range of product merchandising and authentication measures, including serialized product security labels and distinctive branding elements. By bringing together authentication and enhancement, the FA protected fans and funding from counterfeits while building brand consistency.  Understand the FA’s challenges and the brand protection solutions: https://lnkd.in/e38yT6qj #BrandIdentity #BrandProtection #AntiCounterfeiting #SummerofSport

The NBA is stepping up in the battle against counterfeit products by suing counterfeiters. This latest move highlights just how critical it is for major leagues and brands to protect their intellectual property from counterfeit threats. When global leagues like the NBA take legal action against counterfeiters, it’s a huge win for brand protection and the authenticity that fans deserve. It’s not just about profits—it’s about protecting the value of genuine sports apparel for both the brand and the fans. 🏀 With KitLegit, we're proud to be part of this global movement toward securing trust in the sports merchandise industry. 🔒 #KitLegit #BrandProtection #NBA

We are thrilled to announce that SquadLocker is the official apparel store provider for Prep Network. As partners, SquadLocker and Prep Network will work together to elevate the custom apparel and team store process for clubs participating in Prep Network tournaments. Press Release: https://lnkd.in/gu95EDcr

A great sporting case study on how organizations are protecting their brand as well as their customers... #football #sport #brandprotection #anticounterfeit #brandidentity #intangiblebenefits #tangiblebenfits #reputation

11 tons of fake football jerseys seized in Spain. Valued at more than 6 million Euro. The jerseys were intended for sale through street vendors in Spain and online, running up to the Champions League finals, 1 June between Real Madrid and Borussia Dortmund, and the Euro2024 in Germany next month. Following a seizure of two tonnes of counterfeit jerseys for Spanish football clubs, originating from China, Spanish police set up a sting operation. It involved more than 20 agents and resulted in seizing 36,500 fake sports kits. Plus counterfeit luxury watches, leather goods and electronics. Source Reuters and HD-Sydsvenskan ----------------------------------------------------------   isAuthentic - Brand Protection Made Easy   -----------------------------------------------------------   🔷 Do you want to talk about how to make it easier to deal with counterfeiters? Just reach out. You’ll find a link to get in touch on our profile page. Easy.   #BrandProtection #AntiCounterfeiting #Traceability #Counterfeiting #ChampionsLeague #Euro2024 𝘐𝘮𝘢𝘨𝘦 𝘣𝘺 𝘵𝘦𝘤𝘩𝘯𝘰𝘵𝘳 𝘰𝘯 𝘪𝘚𝘵𝘰𝘤𝘬

'How the UK’s code of conduct for gambling related agreements in football impacts clubs and sponsors' by Luke Jackson, Kyran Clarke and Jake Phillips: https://bit.ly/3NaddEw Article Highlights: ▶️ When does the Code apply and what does it change? ▶️ What are the broader compliance requirements when engaging with gambling companies? ▶️ What broader considerations should clubs take into account before entering into a Gambling Related Agreement? ▶️ Practical tips for clubs and gambling brands #sportslaw #gambling #football

Is My Card as Valuable as Brady's and Kelsey's? 🤔💳 In this video, we compare the values of iconic sports cards, featuring a rare Brady Immaculate and Kelsey's on-card auto. Discover why some cards hold more value than others and what factors influence their price in the collectibles market! #SportsCards #Brady #Kelsey #CardCollecting #CardValues #Collectibles #Investment #SportsMemorabilia #TradingCards #CardMarket

Understanding the in’s and out’s of player contracts is fundamental to your role as an agent. Any contract your client signs will have a significant impact on their career and financial future. Understanding the key aspects of the contract are crucial steps to protect their interests. No two contracts will ever be the same - However, we’ve identified 5 of the most common terms of a player’s contract that you will need to have a robust understanding of before you sit down at the negotiating table. #football #footballcontracts #transfers #footballagent