OpSec Security’s Post

A great sporting case study on how organizations are protecting their brand as well as their customers... #football #sport #brandprotection #anticounterfeit #brandidentity #intangiblebenefits #tangiblebenfits #reputation

Following last month’s announcement of the Premier League team kits for 2024/25 and ahead of the League starting on the 16th August, Corsearch, a global leader in trademark and brand protection, has revealed that the online market for counterfeit football shirts for Premier League clubs has risen to £180 million per year. This illicit market has grown to equal over a third of the market for legitimate kit sales: during the 2022/2023 season, Premier League clubs recorded a total revenue of £489 million from shirt sales,2 compared to the £180 million market for counterfeits. Across all clubs in the Premier League, criminals are producing and selling an estimated 16.2 million shirts per year, with an average price of £11 per shirt, compared to legitimate sales of 10 million shirts per year, at an average price of £76.50.3 This means that, on average, counterfeits are being sold 86% cheaper than legitimate football shirts and there are over one and a half https://lnkd.in/gysVKifq #InsightUpdate

The NBA is stepping up in the battle against counterfeit products by suing counterfeiters. This latest move highlights just how critical it is for major leagues and brands to protect their intellectual property from counterfeit threats. When global leagues like the NBA take legal action against counterfeiters, it’s a huge win for brand protection and the authenticity that fans deserve. It’s not just about profits—it’s about protecting the value of genuine sports apparel for both the brand and the fans. 🏀 With KitLegit, we're proud to be part of this global movement toward securing trust in the sports merchandise industry. 🔒 #KitLegit #BrandProtection #NBA

The counterfeit football shirt market in the UK is valued at a staggering £180 million, causing huge losses for clubs, brands, and fans. Shockingly, around 1 in 5 football shirts sold is a fake, affecting both the industry’s revenue and consumer trust. With Premier League clubs and kit manufacturers losing an estimated £246 million in football shirt sales per year. KitLegit is here to help turn the tide. Our tech-driven solution protects fans, brands, and the entire football community by verifying authenticity at every stage. From retailers to clubs, we’re ensuring that fans wear only genuine merchandise, strengthening both loyalty and revenue streams. Together, let’s tackle counterfeits! ⚽ Full article in the comments! #AntiCounterfeit #KitLegit #FootballIntegrity #BrandProtection

11 tons of fake football jerseys seized in Spain. Valued at more than 6 million Euro. The jerseys were intended for sale through street vendors in Spain and online, running up to the Champions League finals, 1 June between Real Madrid and Borussia Dortmund, and the Euro2024 in Germany next month. Following a seizure of two tonnes of counterfeit jerseys for Spanish football clubs, originating from China, Spanish police set up a sting operation. It involved more than 20 agents and resulted in seizing 36,500 fake sports kits. Plus counterfeit luxury watches, leather goods and electronics. Source Reuters and HD-Sydsvenskan ----------------------------------------------------------   isAuthentic - Brand Protection Made Easy   -----------------------------------------------------------   🔷 Do you want to talk about how to make it easier to deal with counterfeiters? Just reach out. You’ll find a link to get in touch on our profile page. Easy.   #BrandProtection #AntiCounterfeiting #Traceability #Counterfeiting #ChampionsLeague #Euro2024 𝘐𝘮𝘢𝘨𝘦 𝘣𝘺 𝘵𝘦𝘤𝘩𝘯𝘰𝘵𝘳 𝘰𝘯 𝘪𝘚𝘵𝘰𝘤𝘬

The U.S. Olympic & Paralympic Committee (USOPC) has filed a lawsuit against a U.S. beverage company for trademark infringement, alleging unauthorized use of Olympic symbols to promote its products. The USOPC argues that this misuse could mislead consumers into thinking there's an official endorsement or partnership, compromising the exclusivity of the Olympic brand. The committee is seeking to stop the company’s use of these trademarks and is also pursuing damages. This case highlights the ongoing effort by major sports organizations to protect their brand identities. https://lnkd.in/gKjsCnbu #VXDynamic #TrademarkProtection #OlympicBrand #USOPC #LegalAction #BrandInfringement #SportsLaw #BrandIntegrity #IntellectualProperty

The Global Sporting Goods market is expected to growth at a significant rate during the forecast period, between 2024 and 2032. In 2023, the market is growing at a stable rate and with the increasing adoption of tactics by key players, the market is predicted to rise over the projected horizon. #SportingGoods #Sports #RealEstate #Expansion #Retail #Wholesale

Shawne Merriman didn’t just play defense on the field—he defended his brand off it and WON. 💥 Nike and Under Armour tried to take ‘Lights Out,’ but guess what? His trademark beat them both. THAT’S the power of owning your brand with a registered trademark. 📜⚡ #TrademarkPower #BrandProtection #OwnYourBrand #LightsOut #BusinessWins #EntrepreneurLife #ShawneMerriman #DavidVsGoliath #TrademarkYourBrand #SuccessStory #LegalWins #BrandOwnership

∀ Joe Greene Autographed Custom White Pro Bowl Jersey Inscribed "HOF 87": Vendor: TSE Shop Type: Signed Jerseys Price: 229.20 Joe Greene Autographed Custom White Pro Bowl Jersey Inscribed "HOF 87". This item comes with TSE digital authentication and a 100% Money Back Authenticity Guarantee. Total Sports Enterprises is your leader in signed memorabilia. This CUSTOM jersey, size is XL. Jersey has no brand names or logos. This is a custom jersey and was not manufactured by or in any manner associated with any professional sports league or manufacturer. This custom jersey carries no professional sports league designation. The item is intended to be an autographed collectible. Reference of team in the title is to allow the purchaser a point of association. The custom jersey displays the name and number of the player. This item in no way is affiliated with or connected to any professional sports organization. Size is XL unless otherwise noted. 📌 shrsl.com/4fukl 📌 #LimitedEdition #CardCollecting #Collectibles #CollectorLife #SportsMemorabilia

#ClubShopRoadTrip insight 3: How well does nostalgia sell? The heritage, culture and history of the club all have value. Few get to offer replicas of their Champions League winning shirts, but fans of every club have defining moments that sealed their love. What are the five most memorable highlights of the last 30 years or so of your club’s history? How are they represented in the retail experience that your team are offering? Retro shirts might be pinnacle of the potential revenue generation options for some clubs, but are there some lower risk / investment alternatives that could provide a valuable ‘bonus’ income stream? Then what about the shop environment itself? What opportunities are you giving to fans to connect with their memories? Build a sense of excitement? Create an experience to remember – and share. Geoff Kershaw and I saw a mix of endeavours to connect shop visitors with the emotion and excitement of matchday and the history of the club. From cleverly making the shopfloor the pitch to look up at packed stands to a phenomenally detailed timeline of the club’s history spanning the whole perimeter of the store. To nothing. Getting it right for all might be impossible, but right or wrong, fans will never be indifferent – and the least that you will do is create talking points. In our digital age that exposure can be so valuable in increasing footfall, traffic, engagement and ultimately income. No mention for #GrandadLaw? Of course not! Not only are you giving great reasons to buy something, but with a little creativity and planning you can provide great reasons for visitors to come back again – and tell others it’s worth visiting too. Contact Mark or Geoff to talk about how xG3 can provide low risk solutions to help to #RaiseYourRetailGame #FootballRetail #BeatPSR