Koelnmesse GmbH’s Post

Every STEP counts 🛣 On the road to sustainable trade fairs Sustainability at trade fairs is a complex topic. We focus primarily on the environmental compatibility of trade fairs and congresses within our sphere of influence. Taking steps in the right direction takes commitment, time, and looks different depending on your company or organization. We are aware of that - which is why we operate on a grading system where companies have to achieve a minimum score to qualify for the Sustainable Exhibitor Award, but they don't have to reach 100%. All you have to do is fill out the survey and submit supporting documents. 🌱 Embodying the step-by-step mindset, our grading system ensures that every measure contributing to a greener future is acknowledged and appreciated. You don't have to fulfill every aspect included in the survey, since we consciously promote and reward individual measures, as these ultimately form a whole. Our conviction is that every step towards a sustainable future is important. This approach is also reflected by the two possible awards winners can receive - Silver and Gold. And even if your sustainability strategy for trade fairs does not quite reach the threshold needed for either of them yet, you still profit from taking part in the free survey. Get insights into what might be missing, so that you can succeed on the next try! Sustainability is a journey, and everybody that joins it contributes to making the trade fair world a greener place. If you have more questions about STEP, hop over to our FAQs: https://zurl.co/rpzb 💡 Check out the Sustainable Exhibitor Award, participate in our survey and move the needle with us: https://zurl.co/Lgfm #Sustainability #CorporateSustainability #STEP #EnergyTransition

STEP Solutions - Sustainability at Trade Fairs 💡 How can you make your trade fair presence more sustainable? There are numerous approaches, and one of them deserves special attention: choosing the right service providers. If you decide in favour of the best partners, this will pay directly into in your #sustainability account - very convenient, isn't it? What is even more convenient, however, is that we have already taken the search for sustainable service providers off your hands, be it in the area of catering, exhibition stand planning or logistics. 📃 After completing our questionnaire and a customized gap analysis, we can recommend specific service providers who will maximize your sustainability at trade fairs. Are you interested? Click here to access the questionnaire: https://lnkd.in/eMaQ7xUD 🌱 Are you a service provider and convinced that you can offer sustainable products or services for the trade fair industry? Then get in touch with us! Find out more about STEP here: https://lnkd.in/eMspUHzF

Who's the driving force behind STEP? 🌱 As our team works toward more sustainable trade fairs, let's continue introducing ourselves. Last week, we introduced Benjamin Low, and this week, our spotlight is on Arun Sharma. Who is Arun Sharma? Arun has been our Sales & Account Manager since the end of this April. He manages our customers by taking care of their needs and helping them with their sustainability at trade fairs. This dedication to connecting those interested in making the trade fair world more sustainable makes him a central point of STEP's vision: "At the heart of our mission is building a community committed to sustainability in the trade fair and event industry. By recognizing and celebrating sustainable leaders, we take crucial steps towards making trade fairs and exhibitions climate neutral. Our collective efforts are driving meaningful change, demonstrating that every step towards sustainability, no matter how small, contributes to a greener future." Let's work together to create real change with the STEP Team: Markus A.W. Hoehner, Steffen Klink, Jens Mürke, Ben Low, Svenja Putz, Eva Francis Benz, Julia Lünnemann, Mark Wilzinger, Jonas Koslowski and Kim Louise Wiersberg! #Community #CSR #CorporateSustainability #Sustainability

Make a difference - STEP by STEP! Creating a sustainable trade fair presence is built on a variety of different measures and takes time. Due to this complexity, every step toward greener trade fairs is important. STEP – Sustainable Trade Events Partnership acknowledges this and counts every move in the right direction for their Sustainable Exhibitor Award on a grading system. Follow them to learn more about STEP and the Sustainable Exhibitor Award!

🎤 On the future of sustainability in the trade fair industry Gaining new perspectives by having conversations with each other is a vital part of creating a more sustainable trade fair industry. We recently had a great interview with Ove Petersen, Co-Founder and CEO from GP JOULE Gruppe, one of our founding members, about sustainability at their company, in the industry and about their connection to STEP. 🌱 When asked how he thinks the topic of sustainability will develop in the trade fair industry, he shared: "Trade fairs are a mirror of society and the economy. They pick up on trends and build bridges to the future. The omnipresent topic of sustainability will therefore also receive increasing attention here and gain in importance overall. And that is a good thing. The origin of materials, their reusability, transportation and recycling will be topics against which organizers, suppliers, exhibitors and stand builders will be measured." Read the full interview here: https://lnkd.in/eB97CRqq #CSR #STEP #CorporateSustainability #TradeFairs #Sustainability

Trade fairs are highly relevant, extending their impact far beyond their specific industries. ✨ Personally, I am fascinated by these dynamic international marketplaces, where innovations are unveiled to set the stage for global progress. 🚀 Wolfram Diener, President & CEO of Messe Düsseldorf GmbH, shares his insights on this topic in his latest editorial. 📘 #TradeFairs #Innovation #MesseDüsseldorf

🏆 The STEPs to being recognised as a Sustainable Exhibitor at The smarter E Europe 2024 Are you an exhibitor at The smarter E Europe 2024 and want to be a part of our journey to more sustainable trade fairs? Do you want to be acknowledged for your efforts of making your presence there greener? Then don't miss your chance to participate in our free survey and get your assessment for the sustainability of your presence at the trade fair. Before you do that, let us give you an overview on what the application process looks like: What are the steps toward the Sustainable Exhibitor Award? Take a look: 1. Complete Quick Check 2. Achieve Minimum Score 3. Submit Supporting Documents 4. Evaluations by STEP 5. Award Please be advised that we operate on a grading system, which means you don't have to fulfill every aspect mentioned in the survey - every step counts, which is why we take every measure into account and weigh it accordingly. If you meet the threshold for one of our two Award Tiers, we will present you with your Award at your booth during The smarter E Europe 2024! ✍ Start your journey now and take the next STEP by filling out the free survey: https://zurl.co/ud1Y The Sustainable Exhibitor Award is supported by E-Quadrat, 50,2 Magazin für Stromversorgung, SolarPower Europe, electrive , Hydrogeit Verlag and pv magazine Global - thank you for your support! #CSR #CorporateSustainability #SustainableExhibitorAward #Sustainability

Our Budapest Summit from the 23rd to the 26th of September 2024 is a testament to a sustainable future. 🌱 We are fully committed to going green! The FMCG sector is undergoing a significant transformation, driven by an increasing focus on sustainability that is reshaping the industry. With the increasing demand for eco-friendly choices, Wabel is at the forefront, championing green initiatives, building connections, and driving sustainable innovation. What is motivating the change?  Environmental awareness is expanding globally, and Wabel is at the forefront of promoting sustainability through cutting-edge practices. The enhancements create significant opportunities for FMCG suppliers and buyers who prioritize green packaging and eco-friendly products. At Wabel, we are transforming our Budapest Summit into a greener event by eliminating paper use and linking brands with sustainable solutions through innovative approaches. We kindly ask all attendees to bring digital devices for note-taking, as we are committed to maintaining a completely paper-free event. 📲 Be a part of our exciting journey towards sustainability! https://lnkd.in/ehY72Dme #wabel #wabelsummit #budapest #goinggreen #sustainability #business2business #businessopportunity

A Deeper Dive into Why Your Company Should Exhibit at a Tradeshow this year: In my previous post, I highlighted the numerous benefits of exhibiting at trade shows in 2024. Today, I want to delve deeper into why this form of marketing is essential for businesses and how it specifically ties into the incredible opportunity presented by the Recycling Expo which runs at London ExCel on the 15th & 16th October. *Visibility and Brand Exposure: Exhibiting at trade shows provides unparalleled visibility for your brand. It's a chance to stand out in a crowded market and showcase your products or services to a highly targeted audience. At the Recycling Expo, your company can leverage this exposure to position itself as a leader in sustainable practices and environmental stewardship. *Market Research and Insights: Trade shows offer valuable insights into market trends, competitor activities, and customer preferences. By engaging directly with attendees, you gain firsthand knowledge that can inform your business strategies and product development efforts. At the Recycling Expo, you'll gain unique insights into the latest advancements in recycling technology, emerging regulatory trends, and consumer behavior, empowering your company to stay ahead of the curve. *Lead Generation and Sales Opportunities: Exhibiting at trade shows is a powerful lead generation tool. It allows you to capture qualified leads, engage prospects in meaningful conversations, and ultimately drive sales. The Recycling Expo presents a prime opportunity to showcase your eco-friendly solutions and convert leads into loyal customers who are passionate about sustainability. *Thought Leadership and Education: Finally, trade shows provide a platform for thought leadership and educational outreach. Through speaking engagements, workshops, and panel discussions, you can position your company as an industry expert and share valuable insights with attendees. At the Recycling Expo, you can contribute to the dialogue surrounding environmental conservation, circular economy principles, and innovative recycling solution. In conclusion, exhibiting at trade shows offers a multitude of benefits for companies looking to expand their reach, establish credibility, and drive growth. And when it comes to sustainability-focused events like the Recycling Expo, the opportunities for meaningful impact are even greater. So, if you haven't already, consider making your mark at the Recycling Expo in London Excel on the 15th & 16th October and join us in shaping a greener, more sustainable future for all. #Exhibitions #RecyclingExpo #Sustainability #BusinessGrowth #LeadGeneration #ThoughtLeadership

ECOMONDO 2024: The Big Numbers of the Largest Edition Ever All the surveys and forecasts say it: sustainability is at the core of urgency and of every future strategy, for society and businesses worldwide. At Ecomondo 2024, the international event on the green and circular economy, organised by Italian Exhibition Group and which ended today at Rimini Expo Centre, this affirmation was translated into a record-breaking edition.