KONO NZ ’s Post

MCC is thrilled to announce a new partnership with BrewDog, the iconic British craft beer brand, who will serve as the official beer partner at Lord's Cricket Ground starting January 2025. This exciting four-year agreement represents a significant enhancement for Members' and visitors' matchday experience. It will provide a refreshing, modern twist on Lord’s iconic offerings while upholding MCC’s commitment to sustainability and enhancing Member and guest experiences.   Starting in January, Lord’s will feature a diverse range of BrewDog products, ensuring visitors can enjoy a true variety of British craft beers elevating the selection and offering something new each season. Low- and no-alcohol options will also be available, maintaining inclusivity across all preferences.    Find out more about the BrewDog partnership: https://lnkd.in/gwWhgbGQ

The NCAA Men’s & Women’s Basketball Tournaments brought a lot of excitement to Raleigh, North Carolina. As a craft beer enthusiast, I noticed that breweries like New Belgium Brewing, Wicked Weed Brewing, and R&D Brewing were big winners during the event. This success may be specific to the Raleigh market, but it applies to larger markets as well. Having beer on tap in the right places and keeping it in stock with wholesalers was crucial in March. These two factors helped boost sales for these breweries in the North Carolina market, elevating their H1 2024 numbers and adding to the growth they were already experiencing in Q1 2024. However, not all craft breweries were successful during the tournament. Some missed the boat by not timing their promotions in the on-premise and off-premise to activate craft beer around the NCAA events. Craft beer consumers watch sports while drinking beer, so having out-of-stocks or no representation in the on-premise could be another reason why craft breweries are starting 2024 down 25%.

Thanks Christina Green for these valuable insights! #CustomerExperienceManagement

We are proud to kickstart 2025 with a brand new collaboration with independent craft brewery SALT. Introducing the arrival of Alpacalypse, a brand new session IPA inspired by SALT's hometown of Saltaire and its rich textile heritage. The launch of Alpacalypse is the first time SALT has partnered with Molson Coors on brewing as well as distribution, taking our long-standing relationship to the next level. Uniting SALT's craft beer expertise with Molson Coors’ brewing and distribution capabilities to help it reach more consumers through pubs and bars across the country, this is set to be an exciting collaboration between the two brewers. Hannah Norbury, our Western Europe Marketing Director, and SALT founder, Jamie Lawson shared the full story with The Morning Advertiser. https://lnkd.in/ehpbXcFD

It’s Thursday, so throwing it back to honor what was once my favorite day of the week - Bowling night. In college, we rolled every Thursday for three years. Take that for a liberal arts education! I could’ve told you from experience that bowlers over-index in beer consumption, but here are some numbers on the bowling participant to back it up: 🎳 Bowlers are beer drinkers - 54% consume beer on a monthly basis, which is 40% more than the average U.S. adult (21+). 🎳 Bowlers prefer domestic beer; US beer brands rank first among bowlers alcoholic beverage of choice. 🎳 Bowlers like to party - they are 2x more likely to go to bars or clubs than the average US adult 21+. Checkout the throwback photo our team (50 Shades of Chay) below! Samuel Boissard, Alex Saralegui, Austin Zimmerman, Toby Porter And thanks to Grace Kang for the insights!

After lots of engagement on my recent post about Carling being named the most "boring" draught tap at pubs, it's great to share a story from the other side of the coin—𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗵𝗮𝘁 𝗯𝗲𝗲𝗿 𝗱𝗿𝗶𝗻𝗸𝗲𝗿𝘀 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗲 𝗺𝗼𝗿𝗲 𝗼𝗳𝘁𝗲𝗻🍻. Yesterday, the news broke that many small UK breweries are moving away from the “craft beer” label, and are instead championing the term “𝗶𝗻𝗱𝗶𝗲 𝗯𝗲𝗲𝗿.” This shift, led by Andy Slee and the team at SIBA, aims to help consumers distinguish true independent British beers from brands owned by multinationals. At Hospitality Data Insights (HDI), we did a project for SIBA, The Society of Independent Brewers and Associates last year, 𝗾𝘂𝗮𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗳𝗼𝗿 𝗜𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗕𝗿𝗶𝘁𝗶𝘀𝗵 𝗕𝗲𝗲𝗿. Our analysis showed that draught Independent British Beer was available in only 60% of Managed Pubs, meaning 4 in 10 pubs were missing out on this category entirely. By contrast, 𝟯 𝗶𝗻 𝟭𝟬 𝗽𝗶𝗻𝘁𝘀 𝘀𝗼𝗹𝗱 𝗶𝗻 𝗽𝘂𝗯𝘀 𝗯𝗲𝗹𝗼𝗻𝗴𝗶𝗻𝗴 𝘁𝗼 𝗮𝗻 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗕𝗿𝗶𝘁𝗶𝘀𝗵 𝗯𝗿𝗲𝘄𝗲𝗿 𝗰𝗮𝗺𝗲 𝗳𝗿𝗼𝗺 𝗜𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗕𝗿𝗶𝘁𝗶𝘀𝗵 𝗕𝗿𝗲𝘄𝗲𝗿𝘀 - highlighting the 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗳𝗼𝗿 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁. There’s clearly a desire among consumers to support local and British producers. Independent British Beer can help pubs offer something unique and create a more premium, engaging range for their customers. Great to see the SIBA team driving this important initiative!👏 #IndependentBeer #BritishBrewers #HospitalityData #UKPubs

So here we are! We Are Beer Industry. After a decade of pure drinker focus, this is our new venture to give more value to the industry I LOVE. 🍻 So, what is it? A year round series of Insight reports and events, that wraps with the Industry Expo and Conference, which will be precede LCBF in July '25 to form Europe's most important beer week. Accessed via a Membership, the benefit is a year long stream of inspiration and insight designed to help business strategy - accessible to beer businesses of ALL SIZES and HYPER-RELEVANT to their needs. What do you get as member? A hell of a lot. Reports, impactful insight, events, learning, networking. This is full access to tap into what we do at We Are Beer. Click below for the itemised list. Why is this unique? It's born of the industry, for the industry. From the insights to the events, relevance is the word of the day. And at We Are Beer we have skin in the game, access to brilliant data and networks to run into insight. Modern beer is an industry built of creative connections. Together, we are beer.

Two New England 🍺 craft beer pioneers are joining forces! Harpoon and Smuttynose parent companies, Mass. Bay Brewing Company and FinestKind Brewing, have merged to form Barrel One Collective, bringing together 14 legacy brands. Read the details first shared with Brewbound.👇 https://lnkd.in/g-SysgA8 #CraftBeer #BeerIndustry #MergersAndAcquisitions #NewEnglandCraft

🍺 Big news from the Queen City! Olde Mecklenburg Brewery (OMB) is taking its craft to the international stage with its first-ever collaboration — teaming up with Germany’s Störtebeker Braumanufaktur to create a Black Friday Black Lager. 🇩🇪 Meanwhile, OMB is also expanding locally, breaking ground on its *third* taproom in the region. Exciting times for craft beer fans, both at home and abroad. 🌎 https://lnkd.in/gGGqxi9M #CraftBeerCollaboration #BlackFridayBrews #CharlotteBeerScene #GlobalCraftBeer #BeerNews

Did you know that beer boosts economic activity across Europe? 🍻 Beer is a vital driver of employment, particularly in the hospitality sector: think bars, restaurants and pubs. This sector plays a crucial role in creating jobs! When it comes to beer consumption volume, the retail market is bigger: around two-thirds of beer is sold in supermarkets, specialty stores, and other retail outlets, making its way into our homes. However, consumers are often willing to pay a premium in the hospitality sector for the service provided by bar staff, the chance to socialise, the inviting ambiance and other venue features. As a result, this leads to a higher consumption value within the hospitality sector. Want to dive deeper into how our industry fuels the European economy? Check out our Economic Impact Report here: 🔗 https://loom.ly/guivmBo