Kpler’s Post

Enter today

A productive week spent at the Brewers Association CBC in Vegas, meeting suppliers, brewers, and event organizers. Massive thanks to the Brewers Association and Konvoy for their support. Excited to share that there are lots of BD opportunities for We Are Beer down the line. Looking forward to a productive summer working with both organizations over here in the UK. Despite the challenges that the industry is facing globally, leaving Las Vegas feeling pretty positive. Why? ➡ Because the topline trading numbers are decent and people still want premium. The raw material for commercial success is there. ➡ Because the craft and indy sector is where the vast majority of "new" in beer starts, and where the creative capital lies - both brands and products. ➡ Because we're entering into a new phase for good beer and we haven't really seen the sector make its move post-covid. Knowing and meeting the hard working and smart people in beer, and seeing some of the plans and strategies coming into play, I think you'll see good beer kick on again. Which is great for the whole category. Excited to get stuck in.

Yard House Best on tap 2024 in the books. Congratulations to all the bartenders that made it some of the best talents out there till next year. By all means not an easy competition pour testing, detailed recipe knowledge, beer knowledge, blind beer tasting, wine knowledge description taste profiles, along with speed and hospitality. The judging, comes down to a fraction an ounce. A lineup of beers and describing the taste profile and what type of beer it is what kind of style it is. What kind of varietal that wine is just by the smell and taste. Is it two drops of bitters or four is it a lemon or an orange ?Doing all this while lineup of judges analyzes your every move. Do you have what it takes to best on tap?

One of my favourite things is when a "they'll never go for this" idea comes off. After a year of looking at very specific agencyland topics I wanted to do something different with the Alliance of Independent Agencies commercial group* and they let me. Looking outwards, what can agency leaders learn from their counterparts in other people-based industries? Say a restaurant group; a record label or as is the case in this first session... a football club. Expect new approaches to solving familiar challenges. Sign up below #agencylife #footballbusiness #ceo *That or it's the most convoluted approach to sourcing discounts on dining, tunes and tickets ever - you decide.

Here’s how to network with the National Black Brewers Association at CBC 2024

Love this initiative from Stevan Premutico and the team at me&u. AusHospo T-Shirt Day (9th August) is designed to rally the community in support of Australia's hospitality industry and the amazing people - from the chefs and cooks, bakers, waiters and soms, mixologists, baristas and brewers, and more - that help make life more delicious. Inspired by the equally fantastic AusMusic T-Shirt Day (30th November), the day will raise awareness and help generate much-needed funds for an industry facing increasingly dark days. For the cynics in the audience asking will this make any difference? Yes. Branded restaurant merch taps into the reality that being a foodie is now a central part of most younger diners' identities, with the majority believing that what and where they eat, defines who they are. Wearing a t-shirt featuring the logo of their favourite restaurant, bar, brewery, bakery, roastery or coffee-shop, is to them what wearing a band tee or cap emblazoned with a sporting team's logo, has been to older generations. "Branded restaurant merchandise is following in the footsteps of streetwear as a way for people to represent the places they love and the communities they feel part of." But more importantly, and beyond identity signalling or even status chasing, merch sales can help those same favourite venues keep their heads above water. As one restaurateur put it, "there’s often better margins on selling t-shirts than a plate of cooked food”. So check out the video, visit https://lnkd.in/gCG3dH48, and get ready to go out and celebrate your local favourites.

Looking for a way to spice up those conversations? Check this out.

It's Fieldays week! If you can squeeze in the time, then I encourage you all to visit. I have a deep connection (past Board member, Innovations judge - and more...). But regardless of the past, I get such a kick out visiting each year. First, seeing this years' innovations - the gift that keeps growing (puns always intended). Clever people and technology adding value to NZInc. As a patent attorney it is particularly gratifying to see the commercial version of what you first came across as a raw concept, and as an IP strategist, it is such a pleasure to see how inventors and companies position themselves. Next, I am reminded how we are all interconnected in the Agritech space and how it underpins NZ's economic fabric. We all depend upon and support each other. Last - mussel fritters! Need I say more... See you there.

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