Matt Kramer’s Post

The Future of Local TV is Streaming and reinventing FAST has made it possible – Local television has long been a cornerstone of community service, providing not only entertainment and information but also a sense of local identity and cohesion. As the digital transformation reshapes the media landscape, live streaming has emerged as the future of TV delivery, promising greater accessibility and immediacy. However, the shift from traditional broadcast models to digital platforms brings financial challenges, particularly for local TV stations that serve niche audiences. #broadcasting #broadcast #ctv #localtv #radio #local #hyperlocal https://lnkd.in/eB83XNk2

Talk about a crystal ball - this article hit the nail on the head for 2024 streaming news. More and more bundles are being created to bring users in and increase content engagement across streaming platforms. https://buff.ly/3vwHB6t #Streaming #TVStreaming

MediaPost highlights that while fewer commercial interruptions in streaming TV are improving viewer experience, it leads to higher demand for more effective ad placements. #CTV publishers need to focus on innovative formats & optimizing ad frequency and placement to maintain viewer satisfaction and maximize ad revenue. https://lnkd.in/gNKxBZ8P

The Future of Local TV is Streaming and reinventing FAST has made it possible – Local television has long been a cornerstone of community service, providing not only entertainment and information but also a sense of local identity and cohesion. As the digital transformation reshapes the media landscape, live streaming has emerged as the future of TV delivery, promising greater accessibility and immediacy. However, the shift from traditional broadcast models to digital platforms brings financial challenges, particularly for local TV stations that serve niche audiences. #broadcasting #broadcast #ctv #localtv #radio #local #hyperlocal https://lnkd.in/eB83XNk2

The Future of Local TV is Streaming and reinventing FAST has made it possible – Local television has long been a cornerstone of community service, providing not only entertainment and information but also a sense of local identity and cohesion. As the digital transformation reshapes the media landscape, live streaming has emerged as the future of TV delivery, promising greater accessibility and immediacy. However, the shift from traditional broadcast models to digital platforms brings financial challenges, particularly for local TV stations that serve niche audiences. #broadcasting #broadcast #ctv #localtv #radio #local #hyperlocal https://lnkd.in/eB83XNk2

The Future of Local TV is Streaming and reinventing FAST has made it possible – Local television has long been a cornerstone of community service, providing not only entertainment and information but also a sense of local identity and cohesion. As the digital transformation reshapes the media landscape, live streaming has emerged as the future of TV delivery, promising greater accessibility and immediacy. However, the shift from traditional broadcast models to digital platforms brings financial challenges, particularly for local TV stations that serve niche audiences. #broadcasting #broadcast #ctv #localtv #radio #local #hyperlocal https://lnkd.in/ec5Tmt-v

The Future of Local TV is Streaming and reinventing FAST has made it possible – Local television has long been a cornerstone of community service, providing not only entertainment and information but also a sense of local identity and cohesion. As the digital transformation reshapes the media landscape, live streaming has emerged as the future of TV delivery, promising greater accessibility and immediacy. However, the shift from traditional broadcast models to digital platforms brings financial challenges, particularly for local TV stations that serve niche audiences. https://lnkd.in/dPa9-q6h

It’s no secret that streaming services have reshaped the way we consume TV. As viewers shift to streaming-first, media companies are experimenting with ad-supported subscription tiers, bundles, and rebrands to strike a balance between growth and profitability. Recent media rights deals for sports leagues are also adapting to new viewing behaviors by partnering with various streaming platforms and cable providers, leading to further fragmentation across the TV landscape. This transition presents opportunities for advertisers looking to play a leading role in shaping the future of TV. Learn more from our latest article on the PMG Insights Hub: https://bit.ly/3PwJUNS

Fire-sale on TV! Big media companies are agreeing to rate cuts, or 'rollbacks,' for the second consecutive 'upfront' market, particularly in streaming, which is supposed to represent the future of the industry... #media #mediaindustry #mediastrategy #sales #advertising #advertisingstrategy

Firstly BVOD = AVOD. Ad supported Video On Demand. It is a spinning of the value proposition to make it 'different'... Secondly... Many of the viewers have no idea that any of the content was broadcast ever, because they don't watch linear, reaffirming that it is just AVOD, and that number of viewers is rapidly increasing.