Erik Haines’ Post

Among the presentations from the four major TV giants, not a single prime-time schedule grid was shown. What stood out was the emphasis on the fluidity of that content. Networks were mentioned, but streaming services were highlighted just as much, if not more. #TVIndustry #Streaming #ContentEvolution #FutureOfTelevision

Think streaming is just for young people? Think again! 📺 According to a recent report, adults 50 and older are fueling the growth of streaming services like never before. In fact, this age group now represents nearly one-third of all streaming users in the US. This trend has big implications for marketers, as it means that streaming platforms are becoming an increasingly important channel to reach older consumers. But with so many streaming options available, how do you know where to focus your ad dollars? https://bit.ly/446vAlt #streaminggrowth #mediaplanning #mediabuying

The next evolution in the streaming wars? It’s a new spin on the old cable TV model: cross-company bundles of streaming services. Consumers like bundles, especially if they’re getting a price break. Media companies like bundles because they help reduce churn (i.e., cancellation rates) and lower customer-acquisition costs, even it means working with would-be rivals. #Streaming #Media #Entertainment

📺 While FAST has seen significant revenue growth, especially in North America, when looking at the global video ad revenue landscape it remains relatively small compared to traditional TV advertising and ad-supported streaming services. This data suggests that while FAST is an exciting emerging model, especially for monetising long-tail content libraries, it hasn't yet disrupted the overall video advertising market. At least not to the same degree as subscription streaming has disrupted traditional TV viewership. Curious about FAST and its future potential? Request our full Analyst Insight here to learn: What FAST channels are and how they work - The key components and players involved in operating FAST channels - The different distribution models for FAST - How FAST channels generate revenue Request it here ➡️ https://lnkd.in/e34APw5e #FAST #linearchannels #VOD #streamingtv #streaming #TV

Change is hard - especially for consumers! Marrying what they know with what they want is an easy way to drive change. TripleLift's In-Show solutions help drive incremental outcomes for publishers and advertisers because they focus on delivering a better ad experience. By priming or reminding the consumer about the commercial they are about to see with innovative In-Show formats, brand awareness and show satisfaction increase!

Navigating the Airwaves: Streaming TV vs. Linear TV Advertising Transitioning your marketing budget over to Streaming TV. Let CTV Blueprint help make that far easier to understand. #ott #ctv #connectedtv #ctvblueprint https://lnkd.in/gwxejRuh

MediaPost highlights that while fewer commercial interruptions in streaming TV are improving viewer experience, it leads to higher demand for more effective ad placements. #CTV publishers need to focus on innovative formats & optimizing ad frequency and placement to maintain viewer satisfaction and maximize ad revenue. https://lnkd.in/gNKxBZ8P

In CTV advertising, combining innovation with traditional formats is the key to unlocking a better ad experience and increased engagement. In fact, a recent study shows that combining TripleLift’s High Impact CTV with Standard CTV Spots results in a 33% increase in unaided awareness. 📺 🎞 ⏯ TripleLift's Rachel LaMura recently spoke with Beet.TV about the streaming landscape, covering challenges advertisers face, the link between CTV and other types of media, and more. Full interview here ⬇️ https://hubs.li/Q02RT9RS0 #ctv #adtech #streaming #digitaladvertising

Hey #LinkedIn fam, have you heard the latest news in the entertainment world? #WarnerMedia is splitting its TV and streaming businesses into two separate entities! 🤯 This move is expected to shake up the industry and I am definitely keeping a close eye on how it will play out. 🍿What are your thoughts on this major change? #TVvsStreaming #MediaIndustry #EntertainmentNews

Streaming TV ads are here to stay 📺 And we’ll probably see more and more This week Amazon announced they’re going to increase the number of ads shown on their Prime Video platform. Overall, they’ve had much less user churn than expected when they first introduced ads. Most major streaming services now have ads - even the paid tiers. And subscribers are sticking around. People enjoyed cheap ad-free streaming services for years but it looks like those days are over. There’s no going back now. We are in the ads era of streaming TV. Wherever humans are spending there time and giving their attention - ads will follow #marketing #advertising