Kriton Arsenis’ Post

View profile for Kriton Arsenis, graphic

A Strategist for Nature. Co-Founder @ U4Earth | Founder @ RoadFree | Founding ReWaterEarth | Independent Consultant | Father

An insightful campaign that managed to stop open-net salmon farming in Tierra del Fuego, Argentina, and protect local biodiversity and habitats. It was started by two young women who had an innovative approach. 1. They used strategic opinion polling to understand how the public felt about salmon fish farming and how to communicate its hazards best. 2 They engaged famous Argentinian chefs who agreed to voice out publicly the dangers of the production and consumption of fish-farmed salmon and highlighted the negative impacts of salmon farming on local cuisine and culture, which resonated with the community and added a tangible, personal element to the environmental concerns. This approach made the issue relatable and mobilized a broader demographic to support the cause. They also used influential publications to spread awareness and generate public opposition against the salmon farming industry. They translated this broad-based opposition into political action, resulting in a legislative ban on open-net salmon farming. Now, they are expanding their campaign globally. Learn more: https://lnkd.in/dvjAGveY #FishFarming #Salmon #TieraDelFuego #Argentina #EnvironmentalCampaigning #Conservation

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics