Kulin Shah’s Post

Y’all know how I feel about coffee. Kulin’s story below tells me the new owners of that cafe don’t care about coffee. 😳☕️ Odds are, their new shop is just a biz op investment to them. Fair enough, I hope they make some money. But sounds like they got “a good deal” on some burnt coffee beans and didn’t know or care about the difference 🫤 This can happen when someone is working a “biz op” compared to someone who is an entrepreneur because they have specialized expertise, their soul is on a mission, and all of that turns into passion for their client results. That 2nd category includes a lot of heart driven entrepreneurs, actually. Like, somebody who went to law school because they didn’t know what else to do with their liberal arts degree …no shade, but I’ve heard some lawyers say that out loud… compared to somebody like me who is a big ol word nerd with a law degree 😆 and wants business contracts to be accessible and readable and make business relationships BETTER. (Instead of biz relationships that turn bitter like burnt coffee.) Because that’s how entrepreneurs get a chance to feel actual joy in their business 🥳☕️

You’re in a restaurant and the check just lands—brace yourself for what’s about to unfold! Most folks scan the bill, whip out their Capital One card to snag those double mileage points for their Cabo getaway, and pass it to the waiter. He scoots off to run the card comes back and... A swift exchange of thanks, you tack on a 20% tip, sign off, and head out. Feeling anything? Like most people, probably not. Congratulations! But here’s the thing... If you're in the building a business your brand matters, you want folks to feel something when they think of you, not just emptiness. Take Nike for example... Slip on those sneakers, and suddenly, you're ready to sprint three miles, gym rat or not. You just feel fitter. Now, picture this... The waiter comes over to drop the check... Instead of just placing it down, he mentions how much he enjoyed serving your table and hands you a red peppermint with a genuine smile. You're left with a warm impression as he walks away. But then, on his third step, he stops, spins around in a crisp 180, and heads back to your with a pep to his step. He says... “You folks were my best table all day. I usually don’t do this, but here’s an extra mint to show my appreciation.” How do you feel now? Now, there's a strong connection. You leave the restaurant feeling valued and genuinely appreciated. This isn't just a feel good story about brand. I employed this tactic when I waited tables back in the day, and it consistently added a solid 10% to my tips. Lesson: When building your brand, The Law of Reciprocity isn’t just polite—it’s powerful. Make the customer/investor/user feel special, and they’ll not only remember you, they’ll come back for more. 💸

Power of Perception 😎 Picture two coffee shops, side by side. One just sells coffee. The other focuses on experience. In the first, it is all about quick service: “We sell coffee!” You order, pay, and go. It is efficient, but nothing memorable. The second? It feels different the moment you walk in. They ask about your favorite flavors, adjust each order to suit you,extra foam, a pinch more cinnamon. People do not just grab a coffee; they stay awhile, enjoying a calm moment in their day. Soon, there is a line out the door. One shop gives you a cup of coffee. The other gives you a feeling, something you want to come back to. Same product, two different outcomes. It is all in the way they are perceived. Because sometimes, it is not just about what you sell, it is about how people feel when they buy from you. So, what kind of experience are you creating? Here is to a week of making each moment count. 🥂 #Storytelling #Branding #CustomerExperience #Linkedin

Product- what you have that solves a problem for customers/clients. Brand- the way those customers/client feel upon engaging the product. Advertise/Market your brand; not just your product. Why? Two reasons: 1) Your product will get lost in a sea of similar ones. However, you can create a unique experience around a common product. 2) People will always be more inclined to purchase what “feels” good to do so, even if the price is higher. Starbucks ads never talk about the coffee grounds, their proprietary process, where the coffee originates, machines they use, etc. No, their ads are purely about how you will feel. That’s why they have cars wrapped around their building. They do not have the best coffee. McDonald’s does when it’s fresh! Check out the video in the comments for an example of their 2024 ad. Apply this to your business and you will see instant results. DM me if you need help. Blessings.

Did you know that admitting to a small flaw can actually make people trust your brand more? Sounds strange, right? But it’s called the Pratfall Effect. When a brand says, “Hey, we’re not perfect,” it actually feels more honest, real, and relatable. Think about it: when a restaurant says, “We might take a bit longer to prepare your meal for freshness,” doesn’t it make you feel like the wait is worth it? A little flaw or a tiny hiccup turns into a strength because it shows care. As marketers, we’ve seen this work magic. Instead of over-promising, we might say, “Our delivery might be a day late, but our quality won’t be.” Or, “Our designs aren’t flashy, but they’re built to last.” Being real with customers isn’t a weakness—it’s the exact thing that sets a brand apart in a market filled with polished perfection. Have you tried admitting a small flaw in your product? Give it a shot—it might just make your brand stand out in the best way!

Can you explain your business in 4 simple steps❓ The 4Ps of Marketing—Product, Price, Place, and Promotion, are classic for a reason. They’re the foundation for any successful business strategy. Here’s a quick look: 1. Product: What makes your product special? (Think Apple’s sleek design.) 2. Price: Is your price fair for the value you offer? (Starbucks doesn’t just sell coffee—they sell an experience.) 3. Place: Where do customers find you? (Nike is everywhere—stores, online, and social media.) 4. Promotion: How are you spreading the word? (Coca-Cola’s ads focus on happiness, not just drinks.) The key is balance. 👌 Even if you have amazing promotion, it won’t matter if customers can’t find your product or don’t see its value. Take 5 minutes today and write down your 4Ps. Are you missing any? P. S. Drop your business idea in the comments, and let’s refine your 4Ps together. ♻️ Repost this post to be the first to inform your network and follow @Aminjia Nesley A. for more. #4PsOfMarketing #BusinessBasics #MarketingMadeSimple

🛎️ Ding Ding! Last call for the Brand Recipe at 50% off – it’s off the menu at midnight! 💭 Still tweaking your designs? 💭 Feeling like your branding doesn’t match your business? 💭 Second-guessing every step? It’s time to fix that. ✨ Imagine branding that feels exactly right. ✨ Clarity on your next steps. ✨ Confidence to move forward. Book your Brand Recipe session for just £250 (normally £500) – but hurry, this Black Friday deal ends at midnight GMT tonight. ✅ No more guesswork. ✅ No more wasted time. ✅ Just a plan that works. Grab your spot now! ⏰ Let’s get your branding back on track – before the clock runs out.

🌟 𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰? 𝐀 𝐬𝐭𝐫𝐨𝐧𝐠 𝐛𝐫𝐚𝐧𝐝 𝐢𝐬𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐚 𝐥𝐨𝐠𝐨🌟 📖 Let me share a story that proves this: A few years ago, a small coffee shop called Brew Bliss faced tough times. ☕ They had good coffee and a cozy vibe, but something was missing. Customers came and went, but loyalty was nowhere to be found. Sales were flat, and the team felt frustrated. One day, they asked a bold question: What do we want people to feel when they walk in? 🤔 The answer? Belonging. 🌈 They got to work: ✨ Redesigned their decor to feel like a home away from home. 🎤 Introduced open mic nights to bring the community together. 📜 Highlighted the stories of the farmers who grew their beans. 🎁 Launched a loyalty program that celebrated regulars by name. Soon, Brew Bliss wasn’t just a coffee shop—it became the place for connection and creativity. 👫 Their story resonated, and customers didn’t just buy coffee—they bought into the feeling of being part of something meaningful. Sales soared, and so did customer loyalty. 💡 The lesson here? A logo might attract attention, but your brand keeps people coming back. It’s the emotions you evoke, the trust you earn, and the experiences you create. 👉 What does YOUR brand stand for? What feelings do you want to inspire in your audience? Let’s discuss! Drop your thoughts in the comments.👇 #BrandBuilding 🌟 #CreateConnection 🤝 #EmotionalBranding ❤️ #BrandMatters 💼 #StandOut 🚀 #VishalSingh #iVishalCreator

It’s crazy how much branded merch you notice once you start selling it. This morning, while making tea, I couldn’t help but see it everywhere: -A branded tea kettle on my counter. -My favorite anime mug (besides the point, but still cool). -A branded tea bag with a motivational message on the tag. Three simple products, all part of my routine, and every single one told a story about the brand behind it. Here’s the thing: Branded merch isn’t just a “nice-to-have.” It’s how brands get everywhere—on your desk, in your kitchen, in your life. If you’re a company, your brand should be EVERYWHERE: ✔️ Inside your office, building pride with employees. ✔️ In your customers’ hands, reminding them why they chose you. ✔️ As part of their routine, creating daily touchpoints that connect. It’s not just merch—it’s how you stay top of mind. 💡 What’s the most memorable branded item you’ve ever seen or used? Let me know in the comments—I’m curious!

In my experience Food and beverage business owners wish they didn’t need to spend loads of time worrying about their brand identity, they want their amazing product or service to speak for itself. If something is great quality people should just love it right? But here’s the thing, we live in a world of distractions. It’s difficult to grab people's attention and you have to stay top of their minds when they’re deciding where to go for coffee or what chilli jam to try and that’s why it’s so valuable to put time and energy into your brand identity upfront because it will… - Attract those perfect customers - Cut through the noise to stick in their mind - Excite and connect with them so they share your brand with friends - Turn people into walking adverts for your business Branding allows people to discover what they love and if you put time into the process up front it will help 10-fold in the long run. #brandingstudio #brandingagency #designagency #designstudio #foodandbeverage #foodbrands #buildingfoodbrands #graphicdesign #foodbradning