Kwan Harsono’s Post

🎯 A very relevant post how Art can tranform your business and the understanding of business. #Arketing #Luxury #MarketingStrategy #Collaborations #Art #Brand #Luxe #StratégieMarketing

What transforms a luxury product into an icon? Over the past two decades, I have witnessed the meteoric rise and catastrophic fall of iconic luxury items. The critical success factors are: CONSISTENCY:  Icons must be immediately recognizable from across a room.  Their visual design cues as a whole should make both the wearer and admirer nod in appreciation of the perfectly conceived brand symbol, irrespective of the brand’s logo visibility. ORIGIN STORY:  Think about the Cartier “Panthère,” the Hermes “Birkin” or the Rolex “Daytona” to name a few.  Fate, luck and human ingenuity played a huge role in their creation.  Luxury icons need wearers of equal or greater status and style to transcend history.  EMOTION:  Luxury icons should evoke admiration for impeccable design and human craftsmanship.  The most compelling luxury icons solve a human problem in a beautiful, elegant way.  EXCLUSIVITY:  Avoid icon “fatigue” by maintaining exclusivity and managing supply to fall short of demand.  Icons fail when luxury brands offer too much variety, and make icons too easily accessible.  Desirability only grows when admirers outnumber wearers. If you are in the business of crafting luxury icons, let's connect. #luxuryicons #Cartier #Hermes #Rolex

The biggest mistake people make when they think that art and luxury as a domain are very different. “Where art meets opulence, magic happens.”  Collaborations Between Luxury Brands and Artists: A Sales Perspective. 🔮In the hallowed halls of luxury retail, a fascinating dance unfolds—a pas de deux between creativity and commerce. Enter collaborations between luxury brands and artists—the secret sauce that elevates the shopping experience. Let’s dive into why this synergy matters more than ever. 🌟 ⏭ Unleashing Authenticity: Luxury brands are guardians of heritage, but artists infuse them with fresh vitality. Collaborations breathe life into timeless craftsmanship. Imagine a couture gown adorned with a painter’s brushstrokes or a limited-edition watch designed by a sculptor. Authenticity resonates with discerning buyers—it’s not just a product; it’s a masterpiece. ⏭ Creating Cultural Narratives: Art transcends borders, and so do luxury collaborations. When a renowned artist collaborates with a fashion house or a jeweler, they weave narratives that span epochs. It’s not merely about aesthetics; it’s about storytelling. Buyers become part of a larger cultural conversation—a canvas where art, history, and luxury intersect. ⏭ Elevating Exclusivity: Scarcity fuels desire. Collaborations introduce exclusivity. Picture a limited-edition handbag adorned with an artist’s signature motif—only a fortunate few possess it. Collectors vie for these treasures, and luxury brands thrive on the buzz. It’s a symphony of prestige, whispered secrets, and coveted pieces. 🎨The marriage of luxury and art isn’t a fling; it’s a lifelong commitment. As sales professionals, we witness the alchemy—the way a canvas becomes a clutch, a sculpture morphs into a pendant. Let’s celebrate these unions, for they redefine elegance. 🔥 “Share your favorite luxury-art collaboration in the comments! Let’s ignite conversations and celebrate creativity. Like this post if you’re an art aficionado! #LuxuryArt #SalesMagic” ==== DM | Follow Nadeem Ansari and #nadeemansari if you agree to my points. Keep learning, keep sharing, keep growing and keep evolving. Thank you very much.   ==== #leadstrategicsalesexpert #retail #learnings #SalesHacks #lessons #LuxuryArt #SalesMagic

As people, we derive such pleasure from the story and details of craft. When so much of our lives are automated, saturated with mass production, mechanic means and the artificial, it’s not surprising we are attracted by the opposite. Human-made, or at least things crafted from human ideas and effort, are the epitome of luxury. Craft has found a backdrop of culture-first strategies to capture new audiences for luxury fashion houses. There seems to be a new focus on balancing history with contemporary, to find a sweet spot that brings together heritage, relevance, and brand vision. In a world swamped by fast fashion and mass production, skilled hands have become a luxury. And the brands that can deliver quality artisanal craftsmanship, human-made with thought and genuine care will be the identity of story and pleasure. Possibly for centuries to come. #luxury #storytelling #craftsmanship

A perfect luxury advertisement in 1983 by Audemars Piguet: 1. Timeless Slogan: The phrase “Some things in life speak for themselves” effectively conveyed the inherent quality and prestige of the watches without needing further explanation. 2. Iconic Design Focus: Highlighting the Royal Oak and Royal Oak II showcased Audemars Piguet’s innovative design and craftsmanship, reinforcing their reputation for excellence. 3. Visual Simplicity: The clean and elegant layout directed full attention to the timepieces, emphasizing their sophistication and luxury. 4. Brand Prestige: The campaign reinforced Audemars Piguet’s status as a leading luxury watchmaker, appealing to discerning customers. 5. Emotional Appeal: By suggesting that the watches’ quality and beauty were self-evident, the campaign connected with the audience on a deeper, more emotional level. 6. Longevity: The message and design of the campaign have stood the test of time, maintaining relevance and appeal even decades later.

Vintage luxury items, from classic watches to designer handbags, are experiencing renewed interest. Consumers are drawn to the stories behind these pieces, the craftsmanship they embody, and the sustainable choice they represent. Unlike mass-produced items, vintage luxury goods offer a sense of exclusivity and a connection to the past, appealing to those who look for unique items that not only hold their value but also have less impact on the environment. Vintage collections are finding new audiences, especially among younger consumers who value both the aesthetic and ethical dimensions. This trend will also challenge brands to think about how their current offerings might be perceived in the future, encouraging a focus on quality and durability that could stand the test of time. Explore Luxury Academy training at https://lnkd.in/gT5V36qR. #VintageLuxury #SustainableFashion #TimelessElegance #HeritageBrands #LuxurySustainability #Craftsmanship

How do heritage brands continue to stay relevant?   They boldly reframe their legacies through ever-evolving lenses. Take Cartier who recently tapped Rihanna’s Superbowl stage designer to create a dream-like time capsule experience. Or Tiffanys Landmark store in Manhattan, that stands at the apex of luxury retail; housing 40 never-before-seen, mixed-media artworks by contemporary designers – all in the brand’s iconic Blue. Each floor of their ten-storey Flagship is a treasure trove of brand discoveries and acts as a branded art destination.   In a world where #authenticity can feel illusive - luxury brands are re-appraising their most powerful creative asset: their heritage. This is what modern consumers are buying into, now more than ever, and the next-generation want to discover it for themselves, first-hand.   Don’t change your story, continually re-imagine how you tell it. Let’s Talk. https://lnkd.in/emgWCDiy #heritagebrands #luxury #jewellery #strategicdesign #brandexperience

In the enchanting world of the Swarovski Kristallwelten the artist Lee Bul has illuminated our vision, urging us to perceive the world from fresh angles. So why not immerse ourselves in the realm of luxury retail through the discerning eyes of one of our cherished customers? “As a connoisseur of luxury, stepping into the world of high-end retail as SWAROVSKI is more than just a shopping excursion: it’s an immersive journey. From the moment I enter a luxury store, I expect to be enveloped in an ambiance of elegance and sophistication. The ambiance should exude luxury, where every detail is meticulously curated to evoke an exclusive experience. My expectations are rightfully high. In a world where luxury knows no bounds, I anticipate nothing short of perfection. From personalized service that anticipates my every need to a seamless shopping journey that transcends the ordinary, I demand excellence in every interaction. But it’s not merely about the products for me, it’s about the holistic experience. I expect to be greeted with warmth and hospitality, to have my preferences remembered and catered to without hesitation. I crave to feel like the focal point, valued not just as a customer but as a discerning aficionado of luxury. Yet, amidst the allure of decadence, there are challenges that luxury retailers must navigate. The delicate balance between tradition and innovation, heritage and modernity is nowadays a paramount. I desire innovation, yet I hold dear the timeless elegance of classic luxury. Discovering that elusive equilibrium is what sets exceptional retailers apart from the rest. In a world fueled by desire and hedonism, luxury retail possesses the transformative power to fulfill not just my needs, but my deepest desires. It transcends the mere acquisition of possessions instead, it invites me to engage in a lifestyle that celebrates beauty, refinementand the finer things in life. As a patron of luxury, I expect nothing less than the extraordinary. And in return, I am not just a customer but I become an ambassador for the brand, a vital component in its narrative and legacy. My significance extends beyond the transactional: I am an integral part of the brand’s story, helping to shape its future and perpetuate its allure.” [ pic: Into Lattice Sun — Lee Bul — Swarovski Kristallwelten Wattens ] #swarovski #swarovskikristallwelten #customerexperience #meaningfullconnections #luxuryretail #luxignite

Stealth Wealth and Conscious Minimalism: A New Vision of Luxury? In a market increasingly driven by quality and simplicity, the concept of “stealth wealth”, or quiet luxury, is gaining momentum. But what does this trend truly represent? Is it a fleeting style choice, or does it signify a deeper shift? In the fashion industry, quiet luxury elevates the value of fine materials and skilled craftsmanship beyond appearances. This refined aesthetic celebrates durable pieces designed to endure, appealing to those who prioritize quality over quantity. In this context, our commitment takes shape in the production of handcrafted, Made-in-Italy buckles. Each piece is meticulously crafted by our artisans using solid brass, 925 sterling silver, and hypoallergenic stainless steel – materials chosen to last and to embody Italian excellence. We also offer customization options, ensuring each accessory is unique and aligned with the client’s vision. What’s your perspective on this evolution of luxury? Do you appreciate a timeless, understated aesthetic, or do you believe there is still space for opulence in the fashion world? #StealthWealth #QuietLuxury #ItalianCraftsmanship

In response to yesterday's post (link in comments), Debs Lewis raised a question about exclusivity. This is a trendy word often used by luxury companies in their communications. It justifies high prices and creates the illusion that you own something special. For example, Louis Vuitton continuously showcases their old trunks in exhibitions across various cities, allowing free visits to remind us how mass-produced canvas tote bags became "luxury" items now priced (almost) at $2,000. I'd like to share my opinion on what true luxury is. This example illustrates the fundamentals: expensive and rare materials, incredible workmanship, limited quantities, and long production times. Please see the picture below: The object (vase): "A spray of forget-me-nots in gold, with flowers in turquoise and diamonds, leaves in nephrite, and a vase in rock crystal. "Made as one piece. There is no water in the vase :)) Faberge workshop, 1912. We can easily find more contemporary examples, but I particularly like the flowers:) This is an exclusive luxury. In contrast, LV bags, products of expensive marketing, and VOGUE events with an "exclusive" guest list represent a power play by Anna Wintour and well-spent corporate money (horses at Place Vendome, models, dinner at the Ritz...). #wwd #bof #luxury #fashion