Founder & CEO at LS International: Transforming Careers & Building Winning Teams, Globally | HeadHunter | Recruitment Specialist | Executive Search | C-Suite Recruitment
At LS International, we are always exploring how diversity and inclusion can shape the future of leadership. Recently, I came across an inspiring example from Diageo, a company that has made remarkable strides in transforming its leadership and marketing to better reflect the world we live in. In the past, the typical image of a whisky drinker was a man in a suit. But today, Diageo’s advertising reflects a broader, more inclusive approach, and showcases people from diverse backgrounds, genders, and ethnicities. This shift has not only helped their brands resonate with a wider customer base but also driven incredible business performance. What’s even more inspiring is that Diageo’s diversity efforts extend beyond their marketing. They’ve appointed the first-ever female Master Blender for Johnnie Walker, with women now occupying 44% of leadership roles. Their efforts go even further, with 46% of leadership roles filled by people from ethnically diverse backgrounds, and a goal to achieve 50% women in leadership roles by 2030. These numbers aren’t just about meeting quotas, they reflect a genuine commitment to diversity and inclusivity at all levels of the business. What really resonated with me was the idea that inclusivity isn’t an "either/or" but complementary to business performance. In fact, Diageo’s commitment to creating a diverse and inclusive work environment has proven to be a strategic advantage. By making sure their teams are representative of the broad global market they serve, Diageo has unlocked access to a richer talent pool and a deeper understanding of their customers. As someone who has spent years working with C-suite leaders and shaping high-performance teams, I can attest to the power of diverse perspectives in leadership. Leaders who embrace diversity bring fresh ideas, challenge the status quo, and create stronger, more resilient organizations. At LS International, we are committed to helping companies build diverse, high-performing leadership teams that reflect the global nature of the business world. If you’re interested in learning how diversity can shape your leadership strategy, let’s connect. #DiversityAndInclusion #Leadership #DiversityInLeadership #Business #LSInternational
Gopi R
2w
This is great 👍 on women empowerment, my wishes to have more like this. Congratulations 🎉👏
Certified Career Coach 40+ |Executive Coach for Newly Appointed Sr. Executives |Certified Master of Career Services|Guiding Sr. leaders through career transitions to unlock their full potential with strategic life paths.
2wWorking at Diageo for over 8 years, I saw firsthand how their commitment to diversity and inclusion went beyond strategy—it was part of their culture. From talent attraction to leadership development, every process reflected their genuine interest in people. Collaborating with the C-suite as true business partners, I experienced how these values drove both business success and personal growth. Diageo respected me for who I was and helped shape the professional I am today—a company that truly sets the standard for inclusive leadership. Lauren Stiebing loved this post—it brought back so many great memories of my time there!