Lautaro Nievas’ Post

Funnel Strategy for ads Why are marketing funnels important? Though the customer journey may not be as linear as the simplified one expressed in the marketing funnel, the concept is still important. The digital path to purchase is anything but linear, and the digital marketing funnel accounts for the fact that consumers enter and exit and move around the funnel, and their shopping isn’t limited to a single store or geographic area. With customers’ ability to shop anywhere at any time, brands should think about how they can reach them at all stages of the customer journey. The consideration phase in the digital marketing funnel alone can involve extensive research and comparison online by consumers, and is no longer limited to comparing products in store. Many brands have adjusted to this new way of shopping, and embraced this less-linear path to purchase by connecting with customers in authentic and valuable ways across the funnel. Marketing funnels are also important for both lead generation and lead nurturing. In the awareness and consideration phases, brands use campaigns to attract new leads. In the decision and loyalty phases, brands use campaigns to nurture current leads and, eventually, help grow customers into brand advocates. Digital marketing and the marketing funnel are critical to connecting the dots between what channels, tactics, and content is driving the most attention, conversations, and, ultimately, sales for their brand.

Marketing can be made more manageable by breaking it down into essential, actionable steps. Here’s a streamlined approach: 1.Understand Your Audience: Conduct surveys, focus groups, and market research to identify your target audience’s needs and preferences. Develop detailed customer personas to guide your marketing strategies. 2.Define Clear Goals: Ensure your marketing objectives are Specific, Measurable, Achievable, Relevant, and Time-bound. 3.Brand Identity: Create a memorable logo, tagline, and visual style. 4.Content Marketing: Produce valuable, relevant content to attract and engage your audience. 5.Utilize Social Media: Regularly interact with followers through comments, messages, and live sessions. 6. Email Marketing: Grow your email list through sign-ups, lead magnets, and opt-ins. 7.SEO and Paid Advertising: Optimize your website and content for search engines to increase organic traffic. Use pay-per-click advertising to drive immediate traffic and conversions. 8. Analytics and Adjustments: Based on analytics, tweak your strategies to improve outcomes. By following these steps, you can create a comprehensive and effective marketing strategy that is easier to manage and execute. Regards " Abdul Qadoos "

Running a comprehensive audit takes time, which is why we always recommend doing it towards the end of the fall. Here are five reasons why a business should conduct a marketing audit before the end of the year: 1️⃣ Identify Strengths and Weaknesses A marketing audit provides an assessment of current marketing strategies, highlighting what’s working well and what isn’t. This insight allows businesses to leverage their strengths and address weaknesses effectively with new strategies. 2️⃣ Enhance ROI By evaluating marketing expenditures and campaigns, a marketing audit helps identify areas where resources can be allocated more efficiently. From website or social media, analytics play a vital role. This can lead to improved return on investment (ROI) and more effective use of marketing budgets. 3️⃣ Stay Competitive Marketing is ever-changing. The market landscape is constantly evolving. A marketing audit helps businesses stay update to date on industry trends, competitor strategies, and consumer behavior, enabling them to adapt and maintain a competitive edge. 4️⃣ Refine Target Audience Understanding who your customers are and how their needs change over time is crucial. A marketing audit can provide valuable insights into your target audience, their online behaviors, and helping to refine messaging and strategies to better connect with them. 5️⃣ Align Marketing with Business Goals Conducting a marketing audit ensures that marketing efforts align with overall business objectives and goals. It provides an opportunity to assess whether current strategies support long-term goals and makes it easier to adjust tactics accordingly. Conducting marketing audits at the end of each year can lead to more informed decision-making and ultimately drive business growth. Message us if you have any questions! hello@tcsainc,com

Smart Marketing: Maximising ROI on Your Marketing Efforts Achieving maximum return on investment (ROI) from your marketing efforts is crucial for the success of any small business. With the right strategies and tools, you can ensure your campaigns are both effective and cost-efficient. Start by leveraging powerful analytics tools like Google Analytics (GA4) and Google Search Console to monitor and measure campaign performance. These platforms provide actionable insights into what’s working and what isn’t, empowering you to make informed, data-driven decisions. Focus your efforts on high-impact activities that deliver the greatest value. For example:   - Content marketing builds trust and engages your audience.   - Social media advertising drives targeted traffic.   - Email marketing nurtures leads and boosts customer retention. Optimise performance by regularly reviewing your campaigns. Use **A/B testing** to experiment with different approaches and identify the most effective strategies. By combining data-driven insights with a focus on high-value activities, you can maximise your ROI, drive sustainable growth, and increase profitability. Speak soon Len

ក្រុមហ៊ុនមួយគួតែសម្រេចចិត្តយកការធ្វើ Digital marketing មុនធ្វើការលក់ផ្ទាល់ទៅកាន់អតិថិជន? Why would a company decide to do digital marketing before selling directly to customers? A company may decide to prioritize marketing over direct sales to customers for several reasons: 1. Brand awareness: Marketing activities such as advertising, social media campaigns, and content marketing can help raise brand awareness and establish the company's presence in the market. This can create a strong foundation for generating leads and sales in the long run. 2. Lead generation: Marketing efforts can help generate leads by attracting potential customers and nurturing them through the sales funnel. By increasing brand visibility and engaging with target audiences, marketing can generate a pool of interested prospects for the sales team to follow up with. 3. Cost-effectiveness: In some cases, marketing activities may be more cost-effective than direct sales efforts. Investing in marketing strategies such as digital marketing, email campaigns, and social media advertising can reach a broader audience at a lower cost compared to traditional direct sales methods. 4. Market research and customer insights: Marketing initiatives often involve market research and customer analysis to understand consumer behavior, preferences, and trends. By gathering insights through marketing activities, companies can tailor their products, services, and messaging to better meet customer needs and drive sales. 5. Long-term growth and sustainability: Building a strong marketing presence can contribute to long-term business growth and sustainability. By investing in marketing strategies that focus on brand building, customer engagement, and relationship development, companies can create a loyal customer base and secure repeat business over time. Overall, prioritizing marketing over direct sales can help companies establish brand awareness, generate leads, control costs, gain market insights, and build a strong foundation for long-term growth and success.

We’re often asked, “What is the marketing funnel?” – It's a commonly asked question, but it's essential to understand. The marketing funnel is the journey your customer takes with your brand. It can be easy to forget that there are multiple touchpoints (interactions) between your ideal customer and your brand. On average, it can take eight different experiences with your brand for someone to become a customer. So – what are the stages your ideal customer will go through with your brand? 👇 1️⃣ 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 – This is where potential customers first discover you through various channels such as social media, paid ads, or word-of-mouth. 2️⃣ 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁 – Once they're aware of you, they might start looking at your website, social media, and reviews to see what your brand is all about. 3️⃣ 𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 – This is where people are really starting to consider buying from you. They're comparing options, reading reviews, and maybe even adding items to their cart. 4️⃣ 𝗔𝗰𝘁𝗶𝗼𝗻 – The potential customer takes the desired action! This is the success we've been waiting for, but, it's not the last step... 5️⃣ 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 – Now, you must focus on retaining those hard-earned customers. Give them a great experience, delight them! 6️⃣ 𝗔𝗱𝘃𝗼𝗰𝗮𝗰𝘆 – When you've truly won them over, your loyal customers become advocates for you, sharing their positive experiences and recommending you to others. This is a great time to ask for reviews. 📣 Each touch point is served by different elements of marketing – this is your marketing strategy. That could be a mix of SEO, paid advertising, social media, and your website. But, the key thing is, they must all work together to achieve that desired action, spanning the funnel and delighting your customer at each stage. ✅

Last year, I was sitting across from a client—a thriving business owner frustrated by their marketing results. “We’ve done everything,” they said. “Ads, emails, social media, SEO—you name it. Why aren’t we growing?” I asked if their goal was aligned with the KPIs they were measuring, or If they were measuring the right KPIs. Why the Question? Marketing isn’t just about campaigns; it’s about direction. Every initiative, whether a website redesign or a digital ad, must be measured against specific outcomes. Here’s how: Marketing Performance: Are we optimizing for traffic, conversions, or engagement? Without clarity here, even viral campaigns can feel hollow. Customer Acquisition & Growth: How are we driving new customers while retaining existing ones? This goes beyond the first click—it’s about nurturing relationships. Brand & Market Position: What do people feel and think about your brand? Your digital presence—website, social media, content—must consistently reinforce your identity. Website & Digital Experience: Is your online presence built to convert, educate, or simply look good? The journey a user takes on your site says a lot about how well your marketing resonates. By identifying these areas and setting metrics for each, we can create a roadmap. Every marketing effort should start with the question: What are we measuring? Success doesn’t happen by chance; it’s built on purpose and strategy.

🚀 If you're a marketing agency aiming to scale in 2025, this report is a must-read! Patrick Panayotov and other successful agency owners shared valuable insights on staying effective and efficient in the ever-evolving digital landscape. With a mix of real-world challenges, proven strategies, and the increasing impact of AI, this report is truly a game-changer. 🙌

Hey LinkedIn Fam, Found a gem of an article on the essentials of every marketing strategy! It's like uncovering the secret recipe for a successful business feast Understanding the difference between a marketing strategy and a marketing campaign is crucial – one sets the stage, the other takes center stage. Knowing your target market is key - Dive deep and create a buyer persona that speaks volumes about your ideal customers. Kick-off your strategy with a powerful story - Engage your audience with a compelling narrative that resonates with their journey. Align your efforts consistently - Let all your marketing channels sing the same tune for a harmonious brand message Content is king - Create content that's authentic, relevant, and valuable to your audience. It's the heart of your marketing strategy. Focus on telling your story, not selling your brand - A captivating narrative attracts customers like bees to honey Monitor your data like a hawk - Insights from marketing data can be your guiding light to success. Don't miss out on the power of analytics! Marketing is a blend of science and art - Learn from the experts, focus on the essentials, and watch your strategy bloom The article dives deep into these essentials and more. Check it out for a smooth sail in the marketing sea https://lnkd.in/ekayYc2v Social-Hire.com

Prioritize Strategy Over Tactics: Focus on developing a clear and cohesive digital marketing strategy that aligns with your business goals and target audience. This ensures that every tactic you employ contributes meaningfully to your overarching objectives. Post Educational Material: Position yourself as an authority in your industry by consistently sharing valuable educational content. This not only engages your audience but also builds trust and credibility over time. Create a Sales System with Pre & Post-Sales: Implement a comprehensive sales system that covers both pre-sales (lead generation, nurturing, and conversion) and post-sales (customer support, feedback, and retention). This holistic approach ensures a seamless customer journey from initial interest to post-purchase satisfaction. Enhance Purchasing Experience: Make the purchasing process as enjoyable and user-friendly as possible. Optimize your website for easy navigation, provide clear product information, and streamline the checkout process to minimize friction and maximize customer satisfaction. Increase Web Presence: Boost your overall web presence through a multifaceted approach including SEO, social media marketing, content marketing, and digital advertising. Consistently monitor and optimize your online presence to expand your reach, attract new customers, and strengthen brand visibility.