Rooftop Twenty Two’s Post

We’ve heard of random acts of kindness, but what about “random acts of marketing”? One is good ✅ The other is not ❌ Came across this article by The Marketing Centre from two years ago that absolutely still holds true in 2024 — and probably even MORE true than it was in 2022. As marketers, we have A LOT of tools in the toolbox: organic social media, paid social, email, PPC, SEO, website, content, etc. And just like tools, usually only one (or a few) is needed for the job. e.g. You don’t need a wrench, pliers, screwdriver AND a hammer to put a nail into a board — you just need a hammer. In other words, you don’t just throw every tool you have at something in the hopes that something works. Marketing works exactly the same. You should test — of course — but without structuring your team correctly, strategizing based on business goals, choosing tactics to help you reach those goals and then allocating resources and team members accordingly, it’s just “random acts of marketing.” 1️⃣ Strategize. 2️⃣ Test. 3️⃣ Focus In. 4️⃣ . . . THEN Scale! #MarketingStrategy #Marketing #DigitalMarketing

🌟 **Unlock the Power of Strategic Marketing!** 🌟 Embarking on a marketing journey without a map can lead to costly detours 🚧. But fear not, entrepreneurs and businesses! Here's a comprehensive guide to selecting the right marketing channels is here to steer you toward success 🌟. 🔍 **Understand Your Audience:** Dive deep into where your potential customers engage online and tailor your strategy to meet them where they are—be it on social media, search engines, or niche forums. 👁️🗨️ **Analyze Competitors:** Glean insights from industry leaders and competitors to see which channels drive their success. It's a competitive world—stay ahead by learning from the best. 📈 **Stay Current with Tech Trends:** Choose channels that evolve with technological trends and user behaviors. Innovation is the key to long-term success. 💡 **Resource Management:** Focus on a few channels where you can excel rather than spreading your resources too thin. Quality always trumps quantity. ⚖️ **Compliance Matters:** Ensure your marketing channels adhere to industry regulations, especially in fields like healthcare or finance. 🚀 **Effort vs. Impact:** Weigh the effort required against the potential impact and ROI. Quick wins are great, but don't shy away from channels with longer-term benefits. 🎯 **Adopt a Multi-channel Approach:** Amplify your marketing message by using complementary channels that strengthen each other. 🔄 **Test and Iterate:** Marketing isn't static. Continuously monitor, measure, and refine your strategy for optimal results. 📌 **SMART Goals:** Commit to Specific, Measurable, Achievable, Relevant, and Time-bound goals for tangible success. In a world of endless marketing possibilities, a strategic channel selection can build a meaningful connection with your audience and elevate your brand to new heights. Ready to take your marketing strategy to the next level? 🌟 👉 **Let's Start the Conversation:** Share your thoughts on choosing the perfect marketing channels below. Have you had success implementing any of these strategies? Let's learn and grow together! Optional Hashtags: [#MarketingSuccess, #StrategicGrowth]

At BlackTie Agency, we don’t just create marketing campaigns – we craft connections that matter. 🤝 Our mission is to help brands stand out with tailored strategies that drive results. From social media to full-scale digital campaigns, we bring creativity, strategy, and innovation together to elevate your brand. With a name like BlackTie, you can trust us to deliver polished, professional solutions that make a lasting impact. Let’s build something extraordinary together. Ready to take your marketing to the next level? Reach out today! #MarketingAgency #CreativeSolutions #BrandGrowth #BlackTieAgency"

Why MER Should Be Your Decision-Maker, Not ROAS If you’re still making decisions based solely on ROAS, it’s time to rethink your strategy. While ROAS is important, it’s too narrow to guide high-level business decisions effectively. Enter MER - the Marketing Efficiency Ratio, which gives you a complete picture of your overall marketing impact. Here’s why MER should be your north star: 1️⃣ Holistic View of Performance While ROAS only looks at the return on ad spend for a specific campaign, MER measures total revenue divided by total marketing spend. It captures all marketing efforts, not just the direct impact of one campaign. This makes it a more reliable metric for long-term business health. 2️⃣ Multi-Channel Impact Modern marketing strategies are multi-channel, organic content, email marketing, paid social, and influencer collaborations. MER accounts for the collective impact of these efforts, while ROAS only tells you how well paid ads are performing. Focusing solely on ROAS can lead to tunnel vision, missing the big picture. 3️⃣ Customer Lifetime Value ROAS measures immediate returns, but MER considers the bigger picture of customer acquisition and retention. A lower ROAS doesn’t mean failure if that customer has a high lifetime value. MER accounts for the total value a customer brings over time, making it a better gauge of overall marketing success. 4️⃣ Sustainable Growth Chasing high ROAS can lead to overly focusing on short-term wins. On the other hand, MER helps you focus on scalable growth by giving you insight into how your entire marketing engine is performing. It tells you if your overall investment is sustainable and worth increasing. 5️⃣ Avoids Misleading Metrics ROAS can be misleading if you have high returns on one ad but lose money in other areas of your marketing budget. MER keeps you grounded, ensuring that every dollar spent across the marketing landscape is delivering. MER is your best bet if you want to focus on long-term, sustainable growth. It gives you the full picture of how your marketing is driving revenue, not just what’s happening on the ad level.

Most businesses waste time and money on marketing because they don’t have a real strategy. Without a solid strategy, your business is wandering aimlessly. Period. Think of your strategy as your roadmap. I know marketing can seem complex, but it’s really about asking the right questions, choosing the right channels, creating great content, and tracking your results. Here are 5 steps to create your strategy: 1️⃣ Define Your Goals What are your business objectives? Who are you trying to attract? What sets you apart from the competition? 2️⃣ Choose Your Channels Once you know your goals, decide which platforms to focus on — social media, your website/SEO, email marketing, or all of them. And FYI, you don’t have to be on every platform. If your business doesn’t belong on Instagram or TikTok, don’t waste your time. Find the one channel where your audience lives and go all in. You can add more channels later! 3️⃣ Create a Content Strategy Research, research, research. Use tools like Answer the Public and SEMrush. Browse TikTok and YouTube to discover what your audience wants to know. What are your customers’ pain points? What makes your business stand out from competitors? Build content around that. 4️⃣ Map the Customer Journey Think through the steps your customer takes. If they find you on Instagram where do they go next? What’s your call-to-action? Do you have a funnel in place to guide them? 5️⃣ Track Your Progress Set up metrics, like Google Analytics, to measure success and adjust your strategy as needed. The biggest challenge? Marketing is a long game. You have to be willing to adapt and evolve. If you’re not, you’re already losing. You stay ahead by constantly testing, tweaking, and improving.

You and I literally don't know about these 8 Marketing Types..... (thanks to Simon Squibb) 1. Hustle Marketing This type of marketing is Crazy. This is where you have to promote your products or services obsessively by putting your brand name in your: - clothes - houses - different places Next one is: 2. Community Marketing This is the marketing where you provide so much value to attract your 1000 true fans who are ready to buy anything from you. This takes time but it is worth doing. The 3rd one is my favourite: 3. Social Media Marketing This is where you market yourself and your products and services on Social Media This type of marketing is one of the best ways to grow your audience for free in the long run. 4. Profitable Marketing Now the 5th one is very crazy: 5. Partner Marketing This is where you request your friends, family members, relatives, or your loved ones to become partners into your business, whether as a: - Buyer - Seller - Worker 6. Data Marketing In this type of marketing, brands collect data from us (like email, phone number, or location details), and.... Promote their products and services to us. Example: Email Marketing, Seo Marketing, or Door to Door Sales 7. PR MARKETING And the last one is: 8. Brand Marketing This is the type of marketing where you build your brand and market your products or services. As a brand, if you have money then you can promote your products and services by: - Advertising - Influencer Marketing Or if you're just starting out then the best thing you could do is: "Build your personal brand." And you can later promote your products or services to your customers organically without paying $$$ on ads. Now I know you learned about 8 types of marketing where both you and I didn't know before. And if you got some value from this post, then: 1. Follow me Ankit Sharma for more of these 2. Repost ♻️ this to share with your audience and network to help them learn these 8 Marketing Styles. P.S Name one marketing type that you didn't know about? Let's chat in the comment below

In many marketing events there's this puffery marketing promotion. Marketers know this. But if you're not a marketer, beware! Most of the tactics about marketing you see on social can be misleading. Here's why: Social media is a great sphere for marketers. While it provides a platform for sharing strategies and success stories, it also spreads misinformation. Let's get real, please: "Our Formula Works" Story: You see a post claiming a certain tactic boosted someone’s sales or traffic by 300%. But what worked for their industry, audience, and timing might not work for yours. Overnight Success Stories: 'I gained 10K followers in a week using this trick!' Sounds great, right? But they rarely disclose the years of groundwork laid beforehand. Bla Bla Metrics: 'We got 50k likes on our post!' Likes don’t always translate to leads or sales. Focus on metrics that matter. Outdated Strategies: 'SEO is dead, focus on social media.' SEO evolves but never dies. Algorithms change but some use old tactics... Integrate, don’t eliminate. Hyped Tools 'This tool will automate all your marketing needs.' Tools are enablers, not replacements. Human touch and strategy are irreplaceable. So, what should you do? Validate Learn to walk your own way Measure what really matters (CAC or LTV) Experiment Talk to experts Ask unconventional questions and Challenge the status quo.

Marketing isn’t a one-size-fits-all solution, especially when we dive into the realms of social media versus online marketing. Many businesses often mix these two up, but there are some crucial differences to keep in mind: 📱 Social Media Marketing: Think of it as your dynamic playground! It's all about quick engagement, building brand visibility, and fostering customer interaction. Platforms like Instagram and LinkedIn shine when it comes to creating community and staying top of mind. 🌐 Online Marketing: This is your strategic powerhouse! It’s more about long-term planning, driven by data, focusing on SEO, paid ads, and email campaigns. Consider it your digital foundation for sustainable growth. 🔑 The Winning Strategy: The most successful businesses skillfully blend these two approaches. They tap into social media for immediate engagement while leveraging online marketing for reliable, steady growth. However, finding the right balance can be a bit tricky. Wondering which strategy aligns best with YOUR business goals? Shoot me a message, and let’s craft a personalised plan that elevates your brand. Ready to unlock a powerful strategy that harnesses the strengths of both? Let’s chat!

Ever felt like your online efforts are scattered, lacking focus and results? Say hello to the game-changer – landing pages. A well-crafted landing page might just be the secret weapon your business needs. Here’s why: Focused Conversion: Unlike your website's homepage, a landing page is designed with a single objective in mind – converting visitors into leads or customers. This focused approach significantly increases your chances of success. Targeted Audience: Landing pages allow you to target specific audience segments. Whether it's a particular demographic, location, or interest group, you can tailor your message to resonate deeply with your target audience. Data-Driven Optimization: With landing pages, you can gather valuable data about visitor behavior, preferences, and conversion metrics. This data-driven approach enables continuous optimization for better results over time. Enhanced Marketing Campaigns: Landing pages are perfect companions for your marketing campaigns. Whether it's a product launch, webinar registration, or lead generation effort, a dedicated landing page boosts campaign effectiveness and ROI. Clear Call-to-Action (CTA): A well-designed landing page includes a compelling CTA that guides visitors towards the desired action. Whether it's signing up for a newsletter, downloading a guide, or making a purchase, the CTA drives conversions. Do you want to see how your brand can stand out on a landing page? Leave a comment and I'll send you a sample.

The Biggest Myths About Digital Marketing Channels—Debunked! Think all marketing channels are created equal? You’ve tried everything from social media ads to email campaigns, expecting big returns. But the reality is far from it. Your efforts are all over the place, You’re not seeing the engagement or conversions you hoped for. Frustration mounts as you realize your strategy needs a serious overhaul. We have a solution to debunk the myths. Don't let misconceptions hold you back→find out what's really effective. ➥ Myth All marketing channels work the same for every business. ☞ Reality Each business is unique, and what works for one might not work for another. Customization is key. ➥ Myth  More channels mean better results. ☞ Reality Quality over quantity. It's better to master a few channels than to spread your efforts too thin. ➥ Myth Social media is only for B2C businesses. ☞ Reality B2B businesses can thrive on social media too. LinkedIn, for example, is a goldmine for B2B marketing. ➥ Myth    Paid ads are the only way to achieve quick results. ☞ Reality Organic strategies like SEO and content marketing can also drive significant traffic and engagement over time, improve ROI & CAC.   Avoid these myths and optimize your strategy! DM me “MYTHS” to learn how. Sandiip Porwal #digitalmarketing