Leahy-IFP’s Post

Our team walked every inch of the National Restaurant Show last month. We love to see so much innovation happening in the world of food and beverage. We'll be sharing our midyear trend update next week, where we will compare our trends forecast with what we've seen so far in 2024. In the meantime, here's what our Innovation Team has their eyes on for the second half of 2024 and beyond. Creatine Makes a Comeback: Once considered the supplement of choice for body builders, creatine is experiencing a notable resurgence for its cognitive benefits. It has captured the interest of consumers in the market for holistic wellness solutions, and even that of women seeking to counteract menopause-related decline in muscle, bone, and strength. This comeback underscores a broader shift towards embracing supplements that offer multifaceted advantages. Recognized for its ability to enhance cognitive function alongside its established role in physical performance, creatine emerges as a versatile ally in the pursuit of overall well-being. As consumers prioritize holistic approaches to health, creatine stands out as a compelling option, providing both physical and cognitive support for those striving for optimal vitality and performance. Are you interested in learning more about how our innovation team can help you bring the latest trends to life? Connect with our team members today! De'Airius D. Salibi Paul Tschammer Myla Watkins Ben Smith Tara Jewell Michael Lojkutz Varris Holmes

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