Lennie Stratton’s Post

Did You Know? December is the Peak Season for Barbers! 💈 Are you a barber looking to maximize your bookings this holiday season? Here’s a surprising fact that might inspire you! 💼 Appointment Surge: Barber shops experience an astonishing 40% increase in clients in December as people get prepped for festive events and parties. 🎊 Grooming Trends: 80% of men report that they prioritize getting a fresh haircut before holiday gatherings, making this the perfect time to showcase your styling skills. 🤝 Client Connection: Research shows that 68% of clients feel a stronger loyalty to barbers who offer a personalized experience, especially when it involves understanding their grooming preferences. To make the most of this bustling time, consider implementing special promotions, such as “Holiday Grooming Packages” or loyalty rewards for returning clients to enhance their experience. Let’s make this December unforgettable for both you and your clients! Source: @National Haircutting Association Be Your Own BOSS Now! Le Court Salons (262) 478-9730 www.lecourtsalons.com #BarberBusiness #HolidayGrooming #ClientLoyalty #DecemberRush #BarberShop

Nail salons were the fourth fastest-growing retail category in 2023, with a net increase of 302 units 💅 Beauty salons followed in fifth place with a net increase of 254 units, according to new data from Local Data Company's FY 2023 Retail and Leisure Trends Analysis report. #beautyindustry #beautybusiness #retailbusiness

Did You Know? December is the Peak Season for Barbers! 💈 Are you a barber looking to maximize your bookings this holiday season? Here’s a surprising fact that might inspire you! 💼 Appointment Surge: Barber shops experience an astonishing 40% increase in clients in December as people get prepped for festive events and parties. 🎊 Grooming Trends: 80% of men report that they prioritize getting a fresh haircut before holiday gatherings, making this the perfect time to showcase your styling skills. 🤝 Client Connection: Research shows that 68% of clients feel a stronger loyalty to barbers who offer a personalized experience, especially when it involves understanding their grooming preferences. To make the most of this bustling time, consider implementing special promotions, such as “Holiday Grooming Packages” or loyalty rewards for returning clients to enhance their experience. Let’s make this December unforgettable for both you and your clients! Source: @National Haircutting Association Be Your Own BOSS Now! Le Court Salons (262) 478-9730 www.lecourtsalons.com #BarberBusiness #HolidayGrooming #ClientLoyalty #DecemberRush #BarberShop

Since the end of the pandemic, stylers have been developing positively, with new players and innovations emerging. Hot Air Stylers are becoming more multifunctional, allowing consumers to make styling almost as good as in a professional salon. At the same time, new market entrances offer consumers a wider product portfolio to choose from. Straighteners are also not lagging behind. New technologies are being developed that enable consumers to work with wet hair, reducing the damage to the structure of the hair. Do you know your market position? Don't miss the opportunity to get acquainted with this category during the Black Friday week. Stylers and other products from small household appliances will be a highlight during this promotion event of the year. Contact me volha.sazon@nielseniq.com and discover more about the developments and opportunities within the hairstyling market. Or find out more about GfK’s Market Intelligence Sales Tracking: https://lnkd.in/drD3e5Rt Tags: #GrowthfromKnowledge #haircare #hairstylers #WeeklyGfKInsights

#blackfriday will drive even more the already strong hairstyler market. It shows once more: #innovation drives consumer demand. Manufacturers playing in the market identified needs of consumers and solved their problems. And it works as you can see, since the market is thriving.

‘MY STORY’ For anyone that is new to the group or who doesn’t really know much about me or my business Beatrice & Lilly - here is a little bit about how and when the brand was created to where we are right now. To start, my name is Louise, owner and creator of Beatrice & Lilly, a home fragrance and bath and body brand. Beatrice & Lilly was created by me out of lockdown in Feb 2021. I always loved anything to do with the home, interior design, decor along with anything that makes my home smell amazing. I was always buying wax melts or candles to burn at home, until I decided to have a go and make them myself. This was more from a wellbeing and mental health perspective as I had so much time on my hands and being on my own. So I decided wax melts should be the easy option to start with. How wrong was I. I hadn’t realised how many different types of waxes were available on the market, hundreds of fragrances to choose from, let along all of the correct temperatures you need to stick to when making and pouring your products 😥 In 2022, we started to attend local craft fairs to get our name and products out there, expanded our product range to include candles, were featured in Health & Wellbeing magazine and were contacted by Vogue and asked to also feature in their magazine and managed to get our very first and local stockist 💕 I’n 2023 our product range continued to widen, now with a beautiful collection of botanical wax melts, candles, reed diffusers and room mists. All to which we’ve received great reviews. We also attended our first wedding fair 👰♀️🤵 Fast forward to now, where we’ve successfully expanded on wholesale orders, upgraded our logo and packaging, trading at some big shows this year including Ideal Home Show and currently in the running within the Regional Finals to win Best Lifestyle Store in Essex for the Muddy Stilettos Awards 🙌 (this is the 2nd year in a row). If you haven’t voted yet, there is less than 2 days to vote until voting closes at 1pm on Thursday. PLEASE VOTE HERE - https://lnkd.in/em6wf7H6 On top of all that, I do all of this solely on my own. I handmade everything myself, so all the branding, packaging, sales…….all along side a full time job. Superwomen comes to mind! Sometimes I don’t know how or where I’ve found the time to do it all. BUT I ABSOLUTELY LOVE it, that’s what keeps me going, being motivated and ambitious to hopefully find my products in shops all over the UK. I’m now going to sit down for 5mins and enjoy a cuppa ☕️ Apologies for the LOUD t/shirt ha.

Businesses and Promises. I drive past this salon almost daily to work. I have always wondered why have they not changed the flex after the Covid-19 lockdown. But what caught my attention today - I was stay put there for a bit longer due to traffic - is the promise of no waiting time! In the Salon business, this is one of the biggest pain points for customers as well as shopkeepers. In the 90s, it was common to see a few people seated in a long bench (sometimes with a cushion) inside the premises reading newspapers. The barber (now known as a Stylist) would complete a gent’s haircut in no more than 10-12 mins. Mornings over Weekends was a sight to behold, how 4-5 of them would churn out atleast 100+ customers in a span of 4-5 hrs, starting as early as 6am. It was also quite common for people to be seen waiting outside the saloon (yeah, with an extra O) and chatting with others or reading newspapers. Cut to mid 2000s. A growing economy was well fed with thousands of Salons (without an extra O) countrywide, all with stylish looking stylists, male and female. What should be a 15-min affair, now became a 30-45 min act. Because of part bureaucracy, part fancy. The first question the o lutlet in-charge would ask a guest - “Do you have an appointment?” I would at times wonder why, as the Salon has 10 seats for services and enough boys and men to offer the hairdo. He/she would then call for a stylist who would be busy on their mobile and would jaywalk sulkingly. Over time, salons have become bigger in size and space, thereby paying additional and at times, unwanted rent for an area that’s just not required. I personally did the math to understand - standalone salons make as much or more net earnings than branded salons. This shop’s communication caught my attention. While it’s a great idea to ensure customers are not made to wait, why do business take the longer route to profitability? #customerexperience #cx #salon #saloon #beauty #wellness #profits #earnings #customers #KashtMar

🌟 Preparing for the Show: A Behind-the-Scenes Look 🌟 Ever wondered what goes into preparing for a trade show? At Retro Stylist Wear, meticulous planning begins nearly a year ahead to ensure we showcase the latest styles in our inventory. Every detail is carefully considered, from choosing the right products to securing hotel accommodations and signage. 👗 Choosing the Right Products: With limited booth space, we analyze sales data to tailor our selection for maximum impact, ensuring we bring the most sought-after styles to each event. 🛌 Hotel Accommodations, Signage and Handouts: Proactive planning is key, with hotel bookings and signage arrangements made well in advance to draw attendees' attention to our booth. 📦 The Problem of Sold Out Inventory: Running out of inventory is a concern, but we have a solution: additional items are shipped from our office once we return, ensuring attendees can still access their desired products. Follow along as we prepare for our next trade show and stay tuned for more updates! Read more of the blog: https://loom.ly/Aii3Cg0 #TradeShowPrep #BehindTheScenes #RetroStylistWear #GROOMD #PetGroomer

Hairhouse Flagship Chadstone The Challenge Hairhouse is the largest employer of hairdressers nationally, with over 144 stores Australia wide. The business required an overarching retail concept to align with the new brand positioning. As well as meeting the needs of varying customer types across retail, salon and piercing. Our Approach Through research and customer journey mapping, new commercial opportunities were discovered. This research formed the foundation for the development of a new experiential store design concept. Insights in the research discovered customer centric needs and desires, which led to the development of experiential zones including a styling bar, conscious hair care, hair health bar, piercing zones and a Kerastase by L'Oreal hair studio. Clear zoning is incorporated through the store via colour blocking, floor finishes and signage for easy customer navigation. The zones were designed to appeal to each unique customer type. This transformation demonstrates how a customer-centric design develops brand loyalty through customer education. First launched in the flagship store, in Chadstone, Melbourne. In collaboration with the Hairhouse team and research with the The Growth Activists. Photography Alex Coppel https://lnkd.in/gxYmRBXg #retaildesign  #retailinteriors #retialinteriordesign #retailinteriorarchitects #retailexperience  #brandactivation #customerexperience  #customerexperiencestrategy  #customerjourneymap  #commercialinteriordesign

A great example of how research and strategy elevated the Hairhouse brand and improved the in store customer experiece. #retaildesign  #retailinteriors #retialinteriordesign #retailinteriorarchitects #retailexperience  #brandactivation #customerexperience  #customerexperiencestrategy  #customerjourneymap  #commercialinteriordesign