Nonprofit Champion | Resource Development | Leadership Coaching | Board Development | Strategy | Organizational development
Have you ever thought about how you phrase your nonprofit’s message might impact your connection with donors? Yes, how you talk about what you do can really make a difference for your nonprofit! Your words can seriously impact how well you retain your current donors and attract new ones! So, when you're reaching out—whether through social media, direct mail, or email blasts—try to focus more on the donors or prospective donors rather than the organization itself. I’ve heard many nonprofits talk about themselves in their appeal letters with a lot of “we, we, we…” But it's super important to shift to a “you” perspective. I know it might feel weird because it's your story, but believe me, it’s way more effective if you tell it in a way that resonates with donors. Here's some phrases to try: • You are a key part of our organization. • Your support is critical. • You make this possible. What you want to do here is to make them feel more involved and appreciated. How about giving this a try in your next message? I’d love to hear how it goes and see the impact it makes on your donor engagement. Want to make even more of an impact? Let's talk about how to get that done: https://lnkd.in/gkeaB6n9 #nonprofitmessaging #donors #donorretention #donorengagement #fundraising #nonprofits
