Liquid and Grit’s Post

#Monopoly GO!’s web store has an exclusive battle pass and VIP program. 𝗠𝗼𝗻𝗼𝗽𝗼𝗹𝘆 𝗚𝗢! 𝗶𝘀 𝗽𝗿𝗲𝗽𝗮𝗿𝗶𝗻𝗴 𝘁𝗼 𝗹𝗮𝘂𝗻𝗰𝗵 𝗧𝘆𝗰𝗼𝗼𝗻 𝗖𝗹𝘂𝗯—𝗮 𝘄𝗲𝗯 𝘀𝘁𝗼𝗿𝗲 𝘁𝗵𝗮𝘁 𝗼𝗳𝗳𝗲𝗿𝘀 𝗮 𝘄𝗲𝗯-𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗮𝗻𝗱 𝘀𝗲𝗮𝘀𝗼𝗻 𝗽𝗮𝘀𝘀. The loyalty program, exchange shop, and daily gifts suggest that Scopely is aiming for a high-spending, high-engagement casino-style web store rather than the approach taken by casual apps like Angry Birds Friends. The beta test has been open to select users since February, but Monopoly GO!’s homepage advertisements suggest it will be open to all users soon. 𝗧𝗵𝗲 𝗧𝘆𝗰𝗼𝗼𝗻 𝗖𝗹𝘂𝗯 𝗹𝗲𝘁𝘀 𝗽𝗹𝗮𝘆𝗲𝗿𝘀: 💰 Buy discounted in-game items. 💰 Earn loyalty points—a web-exclusive currency—on every web store purchase. 💰 Exchange loyalty points for in-game items. 💰 Progress in a web-exclusive season pass by spending loyalty points. 💰 Claim two free daily bonuses. 𝗧𝘆𝗰𝗼𝗼𝗻 𝗖𝗹𝘂𝗯’𝘀 𝗱𝗮𝗶𝗹𝘆 𝗿𝗲𝘄𝗮𝗿𝗱𝘀 𝗮𝗻𝗱 𝘀𝗲𝗮𝘀𝗼𝗻 𝗽𝗮𝘀𝘀 𝗲𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝗺𝗼𝗿𝗲 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝘁 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘁𝗵𝗮𝗻 𝗺𝗼𝘀𝘁 𝘄𝗲𝗯 𝘀𝘁𝗼𝗿𝗲𝘀. While web-only VIP programs are fairly common, we’ve never seen a web store with an exclusive season pass. By offering two daily gifts, Scopely is demonstrating that they hope to drive exceptionally frequent engagement for a web store. ➤ Subscribers can read the full Profitability report to learn how Monopoly GO! plans to acquire users for its web store without triggering Apple’s commissions, and why we think this might be Scopely’s first step toward a direct-to-consumer version of the app.

Opinew brands can now show product ratings directly in recommended product widgets using our fellow Shop Circle app "Also Bought - CBB" Potential customers can see star ratings and review counts while browsing suggestions, making them much more likely to buy. Setup is easy: go to Also Bought settings, choose Opinew, and adjust the display to fit your store’s look. 🍰 👉🏻 Get started below ⬇ #OpinewReviews #AlsoBought #Shopify #Ecommerce #CodeBlackBelt

𝗠𝗶𝘀𝗰𝗼𝗻𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝘀 𝗔𝗯𝗼𝘂𝘁 𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗮𝗻 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗦𝘁𝗼𝗿𝗲 (𝗮𝗻𝗱 𝗛𝗼𝘄 𝘁𝗼 𝗔𝘃𝗼𝗶𝗱 𝗧𝗵𝗲𝗺!) Many believe that once an online store is live, the sales will flow in. But the truth is, running a 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗦𝘁𝗼𝗿𝗲 takes strategy, consistency, and the right tools. 🔍 𝗖𝗼𝗺𝗺𝗼𝗻 𝗠𝗶𝘀𝗰𝗼𝗻𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗪𝗮𝘁𝗰𝗵 𝗢𝘂𝘁 𝗙𝗼𝗿: 1️⃣ "𝗜𝗳 𝘆𝗼𝘂 𝗯𝘂𝗶𝗹𝗱 𝗶𝘁, 𝘁𝗵𝗲𝘆 𝘄𝗶𝗹𝗹 𝗰𝗼𝗺𝗲." Simply launching your store won’t guarantee traffic—effective marketing, product bundling, and optimized user experience are crucial. 2️⃣ "𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝘀 𝗮𝗹𝗼𝗻𝗲 𝘄𝗶𝗹𝗹 𝗱𝗿𝗶𝘃𝗲 𝘀𝗮𝗹𝗲𝘀." While discounts help, offering value through product bundles and cross-sells keeps customers engaged and increases AOV. 3️⃣ "𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗶𝗹𝗹 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝘂𝘆 𝗷𝘂𝘀𝘁 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗻𝗲𝗲𝗱." Shoppers often buy more when you recommend complementary products—an opportunity many store owners miss. ✨ 𝗛𝗼𝘄 𝘁𝗼 𝗥𝘂𝗻 𝗮 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 #𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗦𝘁𝗼𝗿𝗲 𝗧𝗵𝗶𝘀 𝗕𝗙𝗖𝗠 𝗮𝗻𝗱 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 𝗦𝗲𝗮𝘀𝗼𝗻: - 𝗣𝗹𝗮𝗻 𝗮𝗵𝗲𝗮𝗱: Optimize your product pages and ensure smooth checkout. - 𝗢𝗳𝗳𝗲𝗿 𝗺𝗼𝗿𝗲 𝘃𝗮𝗹𝘂𝗲 𝗽𝗲𝗿 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻: Use smart recommendations like Frequently Bought Together to increase AOV. - 𝗧𝗿𝗮𝗰𝗸 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀: Monitor what works during BFCM to replicate it throughout the season. 💼 𝗪𝗶𝘇𝗶𝗼 𝗕𝘂𝗻𝗱𝗹𝗲: 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝘆 𝗕𝗿𝗲𝗮𝗸𝘀 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗶𝘀 𝗲𝗮𝘀𝘆 𝗯𝘆: ✔️ Encouraging higher cart values with 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗯𝗮𝗿𝘀 ✔️ Offering 𝗙𝗿𝗲𝗾𝘂𝗲𝗻𝘁𝗹𝘆 𝗕𝗼𝘂𝗴𝗵𝘁 𝗧𝗼𝗴𝗲𝘁𝗵𝗲r recommendations to increase cross-sells ✔️ Providing seamless 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗯𝘂𝗻𝗱𝗹𝗲𝘀 𝗮𝗻𝗱 𝗾𝘂𝗮𝗻𝘁𝗶𝘁𝘆 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝘀 ✔️ Using a 𝗰𝗮𝗿𝘁 𝗱𝗿𝗮𝘄𝗲𝗿 for non-intrusive upsells This holiday season, don't just rely on discounts. 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗔𝗢𝗩 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀 𝘄𝗶𝘁𝗵 𝗪𝗶𝘇𝗶𝗼 𝗕𝘂𝗻𝗱𝗹𝗲 and turn this #BFCM into your best one yet! 👉 Get app - https://lnkd.in/dj7gw3Qg #WizioBundle #BFCM2024 #IncreaseAOV #ShopifyApps #EcommerceTips #FestivalSeasonSales

Call of Duty: Mobile's web store, launched in January, is on track for a 30% acquisition rate of players to make purchases outside the app. The store's success can be attributed to several key factors. First, the web store offers 11-15% more in-game currency (CoD Points) compared to in-app purchases, incentivizing players to make purchases through the web. Additionally, clever price anchoring makes the web store discounts appear even more attractive. A 20% discount for first-time web purchases further entices new buyers to try the alternative payment method. CoD:M's team has effectively used social media posts to drive players to the web store, promoting new item or skin drops and reminding users of the benefits of buying through the store. According to Coda Payments CEO Shane Happach, whose company developed the web store, it's even converting players who hadn't previously bought in-app purchases. This strong start for CoD:M continues to validate web stores as a viable way for game developers to diversify payment options and avoid app store fees. As CoD:M and other games continue to optimize this model, it will be interesting to see how they further leverage web stores to enhance their monetization strategies. Subscribing members of the Profitability Report can read our full analysis here https://lnkd.in/gXA9AgBQ #gaming #mobilegaming #callofduty #codmobile #payments #ecommerce #gamedev #gamedevelopment #monetization

𝐓𝐡𝐞 𝐕𝐚𝐥𝐮𝐞 𝐨𝐟 𝐑𝐞𝐩𝐞𝐚𝐭 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐢𝐧 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞: 𝐀 𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐞𝐫: In today's competitive market, acquiring new customers is becoming more expensive. However, focusing on 𝐫𝐞𝐩𝐞𝐚𝐭 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 can significantly boost your business's value. At SecretHero, we understand the importance of 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧. Our 𝐦𝐨𝐛𝐢𝐥𝐞 𝐒𝐃𝐊 integrates 𝐟𝐮𝐥𝐥𝐲 𝐛𝐫𝐚𝐧𝐝𝐞𝐝 𝐦𝐨𝐛𝐢𝐥𝐞 𝐠𝐚𝐦𝐞𝐬 into e-commerce apps, creating engaging and competitive experiences through 𝐥𝐞𝐚𝐝𝐞𝐫𝐛𝐨𝐚𝐫𝐝𝐬. This not only enhances user engagement but also drives repeat purchases. 🔥Why are 𝐫𝐞𝐩𝐞𝐚𝐭 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 so valuable? ✔️ 𝐇𝐢𝐠𝐡𝐞𝐫 𝐋𝐢𝐟𝐞𝐭𝐢𝐦𝐞 𝐕𝐚𝐥𝐮𝐞: Repeat customers spend more over time. ✔️ 𝐂𝐨𝐬𝐭-𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞: Retaining customers costs less than acquiring new ones. ✔️ 𝐁𝐫𝐚𝐧𝐝 𝐀𝐝𝐯𝐨𝐜𝐚𝐜𝐲: Loyal customers become brand ambassadors. By incorporating gaming elements, we make shopping fun and rewarding, encouraging customers to return and engage more frequently. Ready to boost your customer retention and drive higher engagement? DM me and let us show how SecretHero can transform your e-commerce experience. #CustomerRetention #Ecommerce #Gamification #Engagement #SecretHero

🎉 Introducing Our Trusted Partner: MS Discount Coupon On Cart! 🚀 App Blurb: Show Multiple Coupon Discount Codes on Cart. Make it super easy for customers to choose & apply. 🌟 Why Choose MS Discount Coupon on Cart? Boost Your Sales with Ease: - Multiple Coupons: Show various discount coupons in the cart. - Instant Savings: Display savings as soon as a coupon is applied. - Reduce Cart Abandonment: Keep customers from leaving their carts by offering attractive discounts. - Increase Conversions: Convert more visitors into buyers with compelling discounts. - Higher Sales and AOV: Drive more sales and bigger orders. 🔥 Exciting Discount Features: - Types: BOGO, Cart discounts, Checkout discounts, Coupons, Fixed pricing, Free shipping, Limited-time offers, Percentage discounts, Volume discounts, and more. - Management: Use triggers and rules for smart discount strategies. - Choose MS Discount Coupon on Cart to delight your customers and grow your business! 👉https://lnkd.in/gkjjBuZv #shopify #shopifyapps #shopifypartners #ecommerce #qikify #MSDiscountCouponOnCart

Attending the panel discussion at Shop Quest. The question around partnerships has provoked some deep insights from the experts. Having only few partners where you have deep roots is far more valuable for Shopify app owners. The ecosystem is growing but it's important to not get lost trying to do everything. #Shopify #ShopifyPlus #eCommerce #ShopQuest

#Playstudios Uses Its VIP Program To Drive Web Store Traffic 𝗣𝗹𝗮𝘆𝘀𝘁𝘂𝗱𝗶𝗼𝘀’ 𝗺𝘆𝗩𝗜𝗣.𝗰𝗼 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘂𝘀𝗲𝘀 𝗮 𝗰𝗿𝗼𝘀𝘀-𝗮𝗽𝗽 𝗩𝗜𝗣 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝘄𝗶𝘁𝗵 𝗿𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱 𝗿𝗲𝘄𝗮𝗿𝗱𝘀 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝘁𝗼 𝗣𝗹𝗮𝘆𝘀𝘁𝘂𝗱𝗶𝗼𝘀’ 𝘄𝗲𝗯 𝘀𝘁𝗼𝗿𝗲. 🖥 Launched in January 2024, myVIP.co is Playstudios’ website for its web store and myVIP loyalty program, which spans 10 apps. 🖥 To comply with Apple's and Google's rules prohibiting in-app web store links, in-app notifications promoting the site emphasize web-exclusive VIP benefits rather than web store deals. 🖥 However, the website’s home screen advertises deals for the web store, and the first tab takes players to the web store. 𝗪𝗲𝗯-𝗯𝗮𝘀𝗲𝗱 𝗩𝗜𝗣 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀 𝗽𝗿𝗲𝘀𝗲𝗻𝘁 𝗮 𝗺𝗮𝗷𝗼𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝘁𝗼 𝘄𝗲𝗯 𝘀𝘁𝗼𝗿𝗲𝘀 𝗮𝗻𝗱 𝗽𝗿𝗼𝗺𝗼𝘁𝗲 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀’ 𝗼𝘁𝗵𝗲𝗿 𝗮𝗽𝗽𝘀. VIP programs of any type are rare outside of the casino market, so publishers in other markets have a lot of room to grow. Web-based VIP programs provide a strong incentive for players to move off platform, where apps can freely advertise web stores. ➤ Subscribers can read the full report to learn how developers can use multi-app VIP programs with real-world rewards to promote their full app catalog while funneling players to web stores.

Many want to kick off CRO by testing their home page. It's a mistake. It's a bias called "The frequency illusion". Just because you see it all the time, doesn't mean that it's the most important page. The most important page, where (most times), 100% of revenue goes through, is... The checkout! Here's an example the blew my mind recently, as this test took 5 minutes to set up (including app installation) Pls note, that these results are irregular - 99% of tests don't result in over a 10% of increase in CR/AOV/Profit Visually makes it very simple to test the checkout (yes, we're integrated to checkout extensibility). There's so much to optimize on checkout. From USPs content and location, to segmented messaging, to shipping thresholds, coupon auto apply, upsells, and more! #shopify #cro #abtesting

t’s not always about offering the lowest price—it’s about offering something customers can’t find anywhere else! I recently faced a decision between two supermarket apps: one offered cheaper prices, while the other had a unique product that caught my attention. Even though the second app was more expensive, I chose it to shop my long shopping list, simply because of that exclusive product. This small, unique item not only drove me to choose their app but also increased their profit margin from my purchase, despite the overall higher prices. As marketing expert Seth Godin says, "When the product is right, you don’t have to be a great marketer." For e-commerce, exclusive products are more than just items—they're strategic tools to drive conversions, increase orders, and boost the average ticket value. Take care of this! ✅️ #EcommerceStrategy #UniqueProducts #CustomerExperience #Conversions #BusinessGrowth #Innovation #MarketingTips