The latest in our spotlight aeries… Rupert A. has nearly 30 years tenure in this industry and a great perspective on how data analytics is increasingly important in market research. Give it a read!
In the latest MRS #AnalyticsSpotlight Rupert A., global MMM lead at Haleon PLC, is interviewed by Lisa Cowie. Here Rupert talks about how #dataanalytics has entered #marketresearch and how it’s changed the nature of the work. https://lnkd.in/erCXj5UZ