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🚀 The Future of Advertising is Here: CTV! 📺 As consumers shift away from traditional TV, Connected TV (CTV) has emerged as a game-changer in the advertising world. Here’s why it’s the future of brand reach: Precise Targeting: With CTV, we can reach specific audiences using data-driven insights. Cross-Device Integration: CTV ads bridge the gap between TV and mobile, creating seamless brand experiences. Increased Engagement: Interactive and measurable ads allow brands to directly connect with viewers, driving higher ROI. Expanding Reach: Tap into millions of viewers who have cut the cord and moved to streaming platforms! The era of CTV offers boundless opportunities for brands to connect with their audiences in a meaningful, measurable, and impactful way. Ready to explore the possibilities? Let’s talk! 💬 #Advertising #CTV #MarketingStrategy #ProgrammaticAds #DigitalMarketing

Time for companies to lean into CTV! Read the ROI Genome report on it

Struggling to understand how to integrate CTV in your ad strategy? Our latest ROI Genome Flash highlights the impact CTV advertising can have and how to take full advantage.

Connected TV (CTV) advertising is revolutionizing how brands reach their audience. With 46.6 million people expected to abandon traditional TV by the end of 2024, the shift to streaming platforms is undeniable. 🚀 CTV advertising offers significant benefits over linear TV, including improved targeting, hyper-localized ads, better video completion rates, enhanced performance measurement, and flexible campaign optimization. 💡 Brands can leverage these advantages to create more effective and engaging advertising campaigns, reaching viewers with precise and relevant content. You can learn more about CTV advertising and its potential to transform your marketing strategy by contacting us. #matterfull #CTV #programmaticadvertising

Did you know? Almost every household has at least one CTV device! 🤯 Download our latest ROI Genome Flash and learn how to successfully incorporate CTV into your marketing mix.

Almost every household has at least one CTV device! 😲 Download our latest ROI Genome Flash and learn how to successfully incorporate CTV into your marketing mix.

Almost every household has at least one CTV device! 😲 Download our latest ROI Genome Flash and learn how to successfully incorporate CTV into your marketing mix.

📺 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝗧𝗩 (𝗖𝗧𝗩): 𝗔 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗦𝗵𝗶𝗳𝘁 𝗶𝗻 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗶𝗻 𝟮𝟬𝟮𝟰 🚀 With over 68% of TV viewing now taking place via streaming devices, data-driven Connected TV (CTV) is reshaping the advertising landscape. As CTV continues to evolve, 2024 marks a critical phase in overcoming key challenges and realizing its full potential. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝘆 𝗖𝗧𝗩 𝗶𝘀 𝗴𝗮𝗶𝗻𝗶𝗻𝗴 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺: 🎯 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: CTV leverages real-time data to deliver highly accurate targeting at the location, household, and device level, enabling advertisers to optimize audience engagement. 📈 𝗘𝘅𝗽𝗮𝗻𝗱𝗲𝗱 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗳𝗼𝗿 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀: With the majority of CTV inventory still being bought directly, there is significant room for programmatic advertising to grow, allowing for more personalized and dynamic ad experiences. 🔑 𝗔 𝗣𝗿𝗶𝘃𝗮𝗰𝘆-𝗙𝗶𝗿𝘀𝘁 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: As new privacy laws come into effect, CTV stands out as a robust alternative to third-party targeting, offering marketers seamless eCommerce opportunities by enabling viewers to interact with products directly on their devices. In 2024, CTV presents a compelling opportunity for advertisers to stay ahead, combining innovation with precision. #AdTech #CTV #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTrends

Advantage Concepts is on Top of the CTV Trend! As Connected TV ad spend is expected to grow in 2024, we’re ready to make the most of it: 1. Streaming Boom: With platforms like Amazon Prime and Disney+ taking over, we know how crucial it is to adapt to new viewing habits. 2. Precision Targeting: Our approach focuses on reaching specific audiences through CTV, ensuring your ads connect with the right people. 3. Data-Driven Campaigns: We use viewer data to create tailored ad campaigns that really resonate, helping our clients get better results. 4. Ad Budget Shift: We’re guiding brands in moving their budgets from traditional TV to CTV for greater impact. At Advantage Concepts, we’re fully engaged in this trend. If you want to learn more about how CTV can work for your business, feel free to DM me!

As you embrace the shift towards streaming and CTV advertising formats, mastering the nuances of datasets and match rates becomes crucial for accurate targeting. Let us show you how understanding the match process can drive your CTV success! Dive deeper into this topic on our latest blog: https://lnkd.in/eUZiVKvY #CTVInsights #DataDrivenAdvertising