Liz Shovlin Burnett, MBA’s Post

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Leading empowered teams to drive growth in manufacturing ⚙️ | Award-winning Marketer 📣 | Advocate for #WomenInManufacturing | Manufacturing • Marketing • Sustainability • Innovation | Marketing Lead, New Markets @ BAC

How can manufacturing ensure women’s voices are heard?” 🔊 This question from Drew Crowe at IMTS - International Manufacturing Technology Show is vital. In a field where only 12% of the workforce is female, making sure women’s voices are heard drives growth and innovation. 🚀 In our conversation, we discussed key actions organizations can take: 1️⃣Provide Training: It’s not just about having a seat at the table but knowing how to use it effectively. Equip women with skills to communicate, negotiate, and lead confidently. 📚 2️⃣Promote Support, Not Competition: Create a culture where women uplift and mentor each other rather than compete. Strong networks build strong teams. 🤝 👉 Watch the clip below to hear more on how we can drive change together! Join the conversation: What is your organization doing to ensure women’s voices are heard? Share your thoughts or tag someone making a difference! 👇 #WomenInManufacturing #IMTS2024 #Leadership #DiversityAndInclusion

It's great to hear the two of you discussing these key topics. As the father of 2 girls, I'm acutely aware of how important it is to encourage my daughters to always speak up. Liz you make a great point that manufacturing environments can be intimidating, so it's important that manufacturing companies encourage women to communicate their opinions freely. Another point that we've become acutely aware of, particularly in recruitment, is the language that manufacturing companies often use in their marketing. There's a tendency to use "masculine" terminology to advertise jobs, which can have the effect of discouraging women from applying for certain positions. It's such a broad topic, and there's so much more we all can and should be doing to balance the landscape.

Marie Pompili

Owner, Gorman Pompili Communications LLC

3mo

Great interview and insights, Liz! Women's roles in manufacturing have evolved tenfold since I first walked a trade show floor as a very young woman. In those days, women were rarely on a show floor - let alone a shop floor. As the mother of two young women - one now entering our industry - it's wonderful to see more opportunities for us in manufacturing. Thank you for keeping the dialogue going. As you know, our organization is woman-owned and led. We continue to advocate for training and the different roles for women in our industry, and to provide opportunity when available.

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Jim Mayer

Manufacturing Advocate | Organizational Culture Resource | Founder at The Manufacturing Connector | Podcast Host

3mo

Liz, this was a great answer to a well crafted question by Drew. Keep posting these things, I learn from you and the other women in our community everyday.

Drew Crowe

Founder of the New American Manufacturing Renaissance | Manufacturing's Motivational Speaker

3mo

I really appreciate your thoughts and insights! Thank you for sharing some time with us on the couch

Heléne Smuts

Manufacturing & Tech Team Performance Expert | TEDx & Global Keynote Speaker | Passionate Adventurer & Ocean Enthusiast

3mo

This is such a relevant discussion Liz Shovlin Burnett, MBA 👏

Emilie Longlet

Channel Marketing Specialist Europe

3mo

Bravo Liz! Thx for sharing your thoughts 😉

Michael Burnett

Solving flow control challenges | Steam, filtration, valve specialist | @ Thomas Willcox Company, Inc.

3mo

Great interview!

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Mark Deadman

Supporting engineering & manufacturing companies with digital & video marketing content at FINALLY agency

3mo

Great to hear Drew & Liz - great to meet you both last week 🙏

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