Lloyd Mathias’ Post

Scensation Growth in Fragrance sector • Strong Growth in #Fragrance Sector: • The fragrance market grew by 12% year-on-year, nearly double the growth of the personal care sector (6.2%) and overall #FMCG industry (5.7%). • Roll-on deodorants were a major driver, with an impressive 26% growth. • Market Value and Key Players: • The Indian fragrance market is valued at ₹4,771 crore. • Major contributors include Hindustan #Unilever, #ITC, #Nivea, Vini Cosmetics, #Godrej Consumer Products, and #Emami. • Homegrown brands like #Fogg, #Engage, #Denver, He, and Wild Stone are challenging multinational brands. • Key Factors Driving Growth: • Increased urbanization and the influence of social media. • Rising popularity of quick commerce platforms. • A younger demographic contributing to higher demand. • Performance Highlights: • Godrej Consumer Products saw double-digit volume growth in fragrances. • #ShoppersStop recorded a 17% rise in fragrance sales in the July-September quarter, outperforming beauty product sales (10% growth). • Organized retail and roll-on deodorants contributed significantly to growth. • Potential for Expansion: • Despite robust growth, the fragrance market remains under-penetrated, indicating significant room for further development. For full article read here https://lnkd.in/dMxexDEp A recent popular #Fogg commercial Bestvantage Investments #D2C #consumer #Branding, #Advertisingandmarketing #founder #startup #founders #financialresults

While it’s often assumed that rural consumers are less influenced by brands, this shopping list from a recent encounter tells a different story. I found this from a consumer when I was travelling to a upcountry town, he came prepared with a list that included specific brand names for hair oil and detergent soap.Whereas in other categories he relied on the recommendation of retailer and product that is well fitted in his budget. This suggests that even in rural areas, brands are playing a significant role in purchase decisions. This finding highlights the importance of understanding nuanced consumer behaviors, even in seemingly traditional markets. #branding #consumerbehaviour #marketing #FMCG #RuralIndia

Beards. Brands. Billions! For most of the early 2000s, brands like Gillette dominated the male grooming category, until a disruptive digital brand, Dollar Shave Club, shook the market with an online subscription model and a viral marketing campaign. The success of Dollar Shave Club, culminating in its $1 billion acquisition by Unilever, quickly became a model for new entrants in India. Starting around 2016, brands like Bombay Shaving Company and Beardo began replicating this approach. Although big bets have been placed on the sector by top FMCG players, growth is still not up to the mark, as per industry experts. Check out my debut FMCG story that dives deep into the booming personal care category: https://lnkd.in/dGhqBRB5

In India brands are increasingly using paid awards to gain followers and eventually sales. It is a very misleading and corrupt practice. There are inconsequential awards created which no one had ever heard of, companies pay anywhere from Rs.25,000 to lakhs to attend a gathering and receive these awards, it's become an industry now. It dilutes the real awards like JDPowers or Michelin. There is a food group in Gurgaon whose Admin has made a comfortable living cause of its annual awards. The award below, I guarantee you, not even employees in the company would have heard of Euromonitor, let alone Europeans or Indians. Does Mamaearth really think they are beating Unilever, Patanlaji, Loreal, Himalaya, Biotique, Nivea, Nutrogena etc. seriously? As a consumer I find this so misleading and manipulative. Thoughts?

The Fast-Moving Consumer Goods (FMCG) market is poised for significant growth, with its size projected to increase from USD 111.39 billion in 2023 to USD 148.51 billion by 2031, reflecting a CAGR of 3.66% during the forecast period. This growth is driven by the rising demand for essential products such as food, beverages, personal care items, and household goods. Notably, the food and beverages segment remains dominant due to its essential nature, while the skincare segment is rapidly expanding due to increasing consumer awareness and demand for personal grooming products. Moreover, the FMCG market is experiencing a shift towards e-commerce, with online shopping becoming a preferred channel for purchasing FMCG products. This transformation is fueled by advancements in digital technology and changing consumer preferences for convenience and accessibility. Sustainability and health consciousness are also influencing the market, as consumers increasingly seek eco-friendly packaging and healthier product options. This evolving landscape presents significant opportunities for FMCG companies to innovate and cater to these emerging consumer trends. . . . Reference: https://lnkd.in/dDCG5FM7). . . #FMCG #MarketGrowth #ConsumerGoods #Ecommerce #Sustainability #FoodAndBeverages #PersonalCare #Skincare #MarketTrends #DigitalTransformation #ConsumerTrends #Innovation #HealthConscious #EcoFriendly #ProductDemand #GlobalMarket #MarketForecast #RetailTrends #Convenience #ConsumerPreferences

Biscuit brand Parle continues to be the most chosen in-home brand according to the latest edition of the annual Brand Footprint Report released by Kantar. The report ranks brands based on Consumer Reach Points (CRP’s). CRP considers the actual purchase made by consumers and the frequency at which these purchases are made in a calendar year. The report measures CRPS of 445 brands. “ With a CRP score of 7980 million, Parle holds the top spot as the most chosen in-home brand for a record 12 th year in a row,” the report noted. Other brands in the top five rankings include Britannia, Amul, Clinic Plus and Tata Consumer Products. #parle #brand #tata #business #affiliatemarketing #digitalmarketing #enterpreneurship #highadsmedia

Is Beauty recession proof? Vasiliki Petrou, Chief Executive of Unilever Prestige, who has led the business since its launch 10 years ago discusses. The idea that during an economic downturn people will continue to use beauty brands because of a correlation with confidence and self-care. - The Prestige division has delivered 13 consecutive quarters of double-digit sales growth to the the first quarter of this year. - The need for selective retail choices to drive education and experience as a premium beauty brand Unilever has a reputation for a mixed M&A record, however when it comes to building out its Prestige and wellness business it has made few mistakes. It's estimated together Prestige beauty and its other fast-growing division Health and Wellbeing could reach as much as €10bn in annual revenues by 2030. #beauty #beautyindustry #healthandwellness #prestigebrands https://lnkd.in/evmASzxX

Product differentiation under one brand offers several strategic advantages. It allows a company to cater to a wide range of customer preferences while maintaining a unified brand identity, enhancing brand recognition and loyalty. By offering varied features, qualities, or styles under the same brand, the company can tap into different market segments, driving both market share and profitability. Additionally, product differentiation reduces the risk of being commoditized, helping to maintain premium pricing and margins. It also creates a competitive edge, making it harder for competitors to replicate the exact combination of attributes that appeal to specific consumer needs. #unileverlimited Unilever Patanjali Foods - Ruchi Soya Patanjali Ayurved Limited Dr. Prarthana Kumar Surma

             Cadbury Case Study… Ø Cadbury has increased its brand value by 47.6% compared to 2022. Ø Cadbury Launched Date in India: 1948. Ø Cadbury launched Dairy Milk in India: 1984. Ø Cadbury is the market leader of chocolate industry in India who hold 65% of the Total chocolate market. There are 3 Ways to promote any product: 1.   Number of Customer. 2.   Number of Product. 3.   Number of Users. Cadbury Used the 3rd no of Strategy Increase the Number of   Users. To success in the market the Cadbury hired “Piyush Pandey”. The owner of “League and N mother’s” Cadbury want’s to target all the audience than he played in the price point. Cadbury have the all the price of the chocolate. ₹5 , ₹10 , ₹20 , ₹60 , ₹100 , ₹ 200 etc.. There are some business strategies of success of Cadbury in the market. 1.   To increase the sale they target all the age group of audience. 2.   To increase the sale they increase the occasion and they increase the use of the customer. In 2004 Amitabh Bacchan Sir Represented the Advertisement of Cadbury. Nestle come in India to competition the Cadbury Brand. The nestle launched the Munch And  KitKat chocolate in India. Than the Cadbury launched Cadbury shorts, Silk chocolate , Perk , Celebration pack etc…

How did a ₹5 biscuit skyrocket into a billion-dollar brand? Here's the genius behind Parle-G’s rise to becoming the world's No. 1 selling biscuit 👇 📌 A Humble Beginning During India's Swadeshi Movement • It all started in 1929, in Vile Parle, Mumbai when Mohanlal Dayal founded Parle Products during a time when India was undergoing its Swadeshi movement. • Interestingly, their first product wasn't a biscuit - it was Orange Candy. But destiny had bigger plans... —— 📌 Biscuits for the Masses • In 1939, Parle disrupted the British-dominated biscuit market with the launch of Parle Gluco - a biscuit for the Indian masses. • Back then, biscuits were a luxury that only the affluent could afford. • But Parle Gluco was "Bharat ka Apna Biscuit" - a homegrown, affordable option for everyone. —— 📌 The Birth of an Icon: Parle-G • In the 1980s Parle Gluco was rebranded to Parle-G to stand out from the competition. • Along with it came the iconic tagline: "G mane Genius" —— 📌 Fast Forward to Global Dominance • Today, Parle-G is available in 130+ countries & sold in over 9 countries. • It has become the world's most valuable biscuit, holding the No. 1 spot globally. —— 📌 Recognition & Achievements • In 2011: Nielsen declared Parle-G the world's No.1 selling biscuit. • It became the first Indian FMCG brand to surpass ₹5,000 crore in retail sales. • During lockdown, Parle-G sold the largest number of biscuit packets! —— 📌 How Parle-G became a household name? • Affordability & Accessibility: A ₹5 price tag that caters to everyone - rich, poor, young, and old. • Powerful Messaging: From its iconic ads to its nostalgic packaging, Parle-G has always struck an emotional chord. • Unbeatable Value: A wallet-friendly snack without compromising taste. —— 📌 Market Dominance • Parle-G owns 70% of India's glucose biscuit market. • Reaches 7,000 distributors and 7.5 million retail outlets with sales reaching ₹8000 crore. All this success without increasing prices. 🤯 How? Thanks to the genius strategy known as shrinkflation. —— 📌 WTF "Shrinkflation"? • Shrinkflation is the practice of reducing the size or quantity of a product while keeping the price the same. • It’s common in the FMCG industry & Parle-G has mastered it, keeping their product affordable while still profiting. —— 📌 Impressive Production • Every month, 1 billion Parle-G packets are produced & distributed to over 5 million stores worldwide. • That’s enough biscuits to build a bridge to the moon! • If you line up all the Parle-G biscuits sold in a single year, they would cover the Earth’s equator 192 times. —— Parle-G is more than just a biscuit. It’s an emotion - a bit of nostalgia, energy, & India’s taste. What’s your fondest memory of Parle-G? —— If you found this useful. • Please repost this to help others find it ♻️ • Follow me for more such amazing content ✅