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Our Customer Journey Series Continues: Build Loyalty with Re-welcome     We have discussed the importance of an engaging, customer-centric ‘Welcome Journey’. But what happens next?    Our next article focusses on a phase that’s often overlooked: The Re-welcome Journey. Too often customers fall into the “in-life” bucket, receiving tactical and seasonal campaigns, but what about content that will help your brand continue to stay top of mind, even past the purchase or experience?     The re-welcome phase provides an opportunity to re-engage, build loyalty and gives you a competitive advantage.    Read more about this in this article written by Nicola Bhojani https://lnkd.in/eA8CktBw #welcomejourney #marketing #CMO #customerlifecycle #cutomerrelationships #loyalty #CRM #personalisation #relevance

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