This is one of the most strategically placed pop-ups I’ve seen👇 ❌ Don’t interrupt the flow with irrelevant content ✅ Position value-adds where they matter most This Forbes pop-up? It’s on point. The timing is next to perfect, it comes up right after an article on Psycho Bunny’s brand leadership and Anna Martini, FCPA's approach. It speaks directly to the audience interested in leadership and innovation. And then, the pop-up: “Get our essential briefing on female entrepreneurs and leaders.” This isn’t random, it’s a highly relevant offer. They know the reader is already invested in learning more about influential leaders, so why not provide further insights into women who are excelling in business? Instead of an intrusive ad for something unrelated, it’s part of the conversation, in context. I love how Forbes has tied this seamlessly into the content. If you’re into leadership styles and trends, it makes perfect sense to stay informed on women-led businesses, career tools, and profiles. If your pop-ups aren’t speaking directly to your audience’s current interest, maybe it’s time to rethink your strategy. The article this pop up was also an outstanding read on leadership and culture, one to store for 'how to run a high performing team' by Karin Eldor Link in comments 👇
This is such a smart way to do pop-ups, Louisa! It feels natural and adds value to the article instead of interrupting.
I drive impactful CX with measurable results.
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