LoyaltyLion’s Post

If you're in the ecommerce business, you most likely have one main goal – to earn more revenue. 📈 There are many ways in which retailers go about meeting that goal, one of them is by offering product bundles and gift sets. With Selfnamed new collection boxes, you can now offer your customers thoughtful gifts or personalised skincare essentials. 🤩 Read our blog article to learn how to market them and boost your sales! 🚀

Last week, we released our "Ultimate Guide to Increasing #Conversion, #Retention, and #LTV for #Skincare Brands on Shopify. If you haven't read it yet, here's what you're missing out on... 1️⃣ The anatomy of a #loyalty and LTV audit 2️⃣ Flaunt's unique approach to designing #loyaltyprograms 3️⃣ Measuring and optimizing your program 4️⃣ CASE STUDY: How Flaunt helped Barefaced®increase net sales by 17% Read the full guide here 👇 https://lnkd.in/gSq2SNMs

E.L.F. BEAUTY is a household name known for moving fast to deliver trending cruelty-free cosmetics at affordable prices. But you might not know that e.l.f. Cosmetics is taking over the beauty category with subscription-driven revenue. Thanks to Ordergroove’s Promotion Suite, they have achieved a 235% growth in their subscriber base and a 62% increase in recurring revenue year-over-year. So, how do they use Ordergroove to turn their highly engaged audience into loyal subscribers? 💸 Offering deeper subscriber discounts over time with a tiered promotion structure designed to drive retention ⏳ Giving subscribers a better customer experience with the flexibility to manage their orders by swapping products and adjusting frequencies 🔁 Supercharging loyalty by combining subscriptions with their Beauty Squad retention rewards program Get the full scoop on their impressive subscription growth story —https://lnkd.in/gEwiMn8S #subscriptions #beauty #customerloyalty #eCommerce #recurringrevenue #dtc

REALLY? "There are indications of a mass retail store renaissance — a much-needed boost to stores that have remained largely unchanged in decades. As an example, RPG partnered with CVS to reinvent its in-store experience. “A key driver of the design approach was to ensure CVS gets credit for its large assortment that is now displayed in a far more accessible, appealing fashion,” said Bruce E. Teitelbaum, CEO of RPG. Custom-designed gondolas offer flexibility in shelf application and are no longer confined to standard merchandising configurations. “This offers the consumer a completely fresh approach to drugstore shopping,” Teitelbaum said." While I am indeed an advocate of beauty, particularly skincare and body care at the drugstore (CVS), this has not been my experience. I also find, in that the volume of revenue they continue to seek from this arena has not prompted in store assistance that really knows the products, knows beauty. No matter who is in that role at CVS, I find when you ask about a product, they just read off the box to you...hence I do a lot of my own research. Also a subject I find interesting as today product gets cleaner but indeed a greatly cluttered marketplace...and every day seems more cluttered. So this area of revenue on the rise is not surprising to me, but should that not then bode to supply a customer experience that supports that direction, starting with knowledgeable staff? Even if its a single dedicated person? Frankly, I wouldn't call the products "cheap," so more reason... While Sephora customer getting younger and younger...

It's easy to get caught up in the latest trends and flashy marketing campaigns when it comes to cosmetics. However, shoppers are often limited in their journeys and having to search only by attributes. Many merchants still fail to recognise the nuanced factors that influence how their shoppers search for products. Someone with sensitive skin may use different keywords than someone with oily skin when looking for the perfect foundation. A customer with a specific skin undertone may struggle to find the right shade match without the right search functionalities. Additionally, shoppers from different cultural backgrounds may use distinct terminology when searching for cosmetic products. By optimising your on-site search and ensuring it caters to these varied customer needs, you are unlocking new opportunities. Don't let your on-site search be an afterthought. Invest in understanding the unique search behaviors of your diverse cosmetic customer base, and watch your business thrive. #OnSiteSearch #Cosmetics #CustomerExperience #Ecommerce

🎯 Last month, the #Double11 promotion came to an end. Some industry experts with extensive research experience, such as Kline + Company, Retex, discussed the new trends in China's consumer market during the #Double11 campaign. 📈 In these inspiring research reports, Proya Cosmetics is highlighted and analyzed as an outstanding case study along with well-known brands such as 欧莱雅, 苹果公司, and 小米科技, etc., demonstrating Proya Cosmetics's growing international influence. 👏 🌺 Learn more: https://lnkd.in/gDKTkcnG , https://lnkd.in/gBHv_qh9 #Proya #Beauty #Double11 #MarketingResearch

👉 Topic: Beauty & Nutrition-Based Brands have always stood on the shoulders of Brand Ambassadors - but why? Not that there is anything wrong with that (as Jerry Seinfeld likes to say) but it's because these products are inherently very much result-driven and related to the "before and after" model. "Before I took this product - I looked like *INSERT NEGATIVE ADJECTIVE*, but after I took it I look AMAZING!" Customers need to know from reputable product users that the product they are about to purchase actually works and they want to see a living and breathing example. And being able to see the possibility of how it can change their own life for the better - is the dopamine push that actually helps make that sale. The lesson here is - if you are a beauty & nutrition-based brand, you need to ensure you are finding the best way to connect with your customers, not just what your product can do for them, but also show them the proof. And authentic brand ambassadors are the best way to do that. 😉 If only there was a Shopify app to help you out with that. #shopify #ecommerce #cosmetics #skincare #beauty #supplements #protein #collagen #retail

76% of shoppers leave on unclear product listings Your content is probably the reason why… Basic Blunders: ↳ "Fast acting yeast" (fast compared to what?) ↳ "Quality ingredients" (means nothing) ↳ "Better results" (than what?) ↳ Generic product shots Context Missing: ↳ Usage scenarios ↳ Clear differentiation ↳ Problem it solves ↳ Target consumers Real example: Unilever's Simple Skincare: - Before: "Gentle cleanser" - After: "Removes makeup while protecting skin barrier" Result: 47% conversion uplift The math: Poor content costs UK brands £2.6B in abandoned carts annually (Salsify 2023). Fix your product content when: ↳ Grandma can't tell products apart ↳ Benefits aren't clear in 3 seconds ↳ Features lack context ↳ No clear use cases When was the last time you bounced from a product listing due to incomplete content ? ♻️ Found this helpful? Repost to share with others! 🔔 Follow me for more insights on #eCommerce #DigitalShelf #ContentStrategy #Retail

Hot data coming in from Cohley for skincare brands that sell on Amazon, Ulta, Sephora, and Target We ran an insights study with 512 consumers to learn more about consumer buying behavior at key retailers and here's what we found... Amazon - Why do consumers shop here? Convenient + best prices Target - Why do consumers shop here? Already here shopping for other items and it's more of a convenient and relaxed vibe Sephora - Why do consumers shop here? Ability to test products easily, experience something luxurious, and easy to find ALL products they want ULTA - Why do consumers shop here? One of the best loyalty programs in the game, the store employees are incredibly helpful + have a ton of knowledge, and they have super attractive displays Interested in the full study? We have data on other things like what features consumers care about at key retailers + attitudinal statements that can be incredibly valuable to fuel your creator/influencer strategy across multiple platforms Comment "study" in the comments and I'll DM you

Great article by Kathryn Hopkins WWD on how promotional strategies are evolving in beauty. In my experience promotions have four key components marketers must consider: 1) The Objective/Occasion 2) The Channel 3) The Product 4) The Offer (including the impact to the P&L) Successful promotions optimize and effectively communicate all four of them according to what is right for a specific brand at a specific moment in time and long term brand health. #beauty, #indiebeauty, #middlemarket, #middlemarketgrowth, #privateequity #BeautyTrends #BeautyInnovation #ConsumerEngagement