LoyaltyLion’s Post

#eCommerce #cosmeticsmarket #shipping The Cosmetics market has been booming in recent years and is a great opportunity for retailers and cosmetics within the industry. In our guide we explain the driving forces of this growth and everything you need to know about the cosmetics market in 2024.

E.L.F. BEAUTY is a household name known for moving fast to deliver trending cruelty-free cosmetics at affordable prices. But you might not know that e.l.f. Cosmetics is taking over the beauty category with subscription-driven revenue. Thanks to Ordergroove’s Promotion Suite, they have achieved a 235% growth in their subscriber base and a 62% increase in recurring revenue year-over-year. So, how do they use Ordergroove to turn their highly engaged audience into loyal subscribers? 💸 Offering deeper subscriber discounts over time with a tiered promotion structure designed to drive retention ⏳ Giving subscribers a better customer experience with the flexibility to manage their orders by swapping products and adjusting frequencies 🔁 Supercharging loyalty by combining subscriptions with their Beauty Squad retention rewards program Get the full scoop on their impressive subscription growth story —https://lnkd.in/gEwiMn8S #subscriptions #beauty #customerloyalty #eCommerce #recurringrevenue #dtc

Small changes, big results! A D2C skincare brand - Glow skincare essentials discovered - 💡 Customers buying their mosturiser have a 27% higher repeat rate. They bundled that product with other complementary products which boosted retention by over 23% in 6 months How did they discover this? by analysing high LTV products. ------------------------ Process here - ✔Group customers by product - what product did they buy in their first order? ✔Track additional revenue - How much did a particular product cohort spend over time(say next 6 months)? ✔Track repeat rate - what % of customers from each product cohort came back and bought? ✔Spot retention leaders - Which products bring most customers back? ✔Act on the insight - Bundle, promote or market high-retention/ high LTV products. ------------------------ Shopify brands can now generate product cohorts with a click of a button instead of spending a week creating these product cohorts. Comment “Product LTV” or “product cohorts”, I’ll dm you the link with a free trial #shopify #datadrew #ecommerce #insights

Last week, we released our "Ultimate Guide to Increasing #Conversion, #Retention, and #LTV for #Skincare Brands on Shopify. If you haven't read it yet, here's what you're missing out on... 1️⃣ The anatomy of a #loyalty and LTV audit 2️⃣ Flaunt's unique approach to designing #loyaltyprograms 3️⃣ Measuring and optimizing your program 4️⃣ CASE STUDY: How Flaunt helped Barefaced®increase net sales by 17% Read the full guide here 👇 https://lnkd.in/gSq2SNMs

REALLY? "There are indications of a mass retail store renaissance — a much-needed boost to stores that have remained largely unchanged in decades. As an example, RPG partnered with CVS to reinvent its in-store experience. “A key driver of the design approach was to ensure CVS gets credit for its large assortment that is now displayed in a far more accessible, appealing fashion,” said Bruce E. Teitelbaum, CEO of RPG. Custom-designed gondolas offer flexibility in shelf application and are no longer confined to standard merchandising configurations. “This offers the consumer a completely fresh approach to drugstore shopping,” Teitelbaum said." While I am indeed an advocate of beauty, particularly skincare and body care at the drugstore (CVS), this has not been my experience. I also find, in that the volume of revenue they continue to seek from this arena has not prompted in store assistance that really knows the products, knows beauty. No matter who is in that role at CVS, I find when you ask about a product, they just read off the box to you...hence I do a lot of my own research. Also a subject I find interesting as today product gets cleaner but indeed a greatly cluttered marketplace...and every day seems more cluttered. So this area of revenue on the rise is not surprising to me, but should that not then bode to supply a customer experience that supports that direction, starting with knowledgeable staff? Even if its a single dedicated person? Frankly, I wouldn't call the products "cheap," so more reason... While Sephora customer getting younger and younger...

🎯 Last month, the #Double11 promotion came to an end. Some industry experts with extensive research experience, such as Kline + Company, Retex, discussed the new trends in China's consumer market during the #Double11 campaign. 📈 In these inspiring research reports, Proya Cosmetics is highlighted and analyzed as an outstanding case study along with well-known brands such as 欧莱雅, 苹果公司, and 小米科技, etc., demonstrating Proya Cosmetics's growing international influence. 👏 🌺 Learn more: https://lnkd.in/gDKTkcnG , https://lnkd.in/gBHv_qh9 #Proya #Beauty #Double11 #MarketingResearch

Meeting with 🧴Deshaillys Skincare: Strategies for Exponential Growth Marketplaces and Q-Commerce📈 I recently had the pleasure of connecting with the founder of Deshaillys Skincare, a brand rapidly redefining the beauty landscape. Our discussion centered on their impressive strategies for scaling through Marketplaces and Q-Commerce.🛍️ Key Insights:🎯 ✔️Marketplace Expansion: Deshaillys leverages top marketplaces to enhance visibility and reach, tailoring offerings based on consumer data. ✔️Q-Commerce Focus: By prioritizing quick delivery, they meet the demand for convenience, driving customer loyalty and repeat purchases. ✔️Engaging Brand Story: Authentic storytelling and a commitment to sustainability resonate deeply with their audience, creating a strong emotional connection. ✔️Data-Driven Strategies: Continuous analysis of customer insights allows for agile pivots and targeted marketing efforts. ✔️Deshaillys Skincare is a prime example of how strategic innovation can lead to remarkable growth in today’s competitive market. Excited to see where they go next! #Skincare #Ecommerce #QCommerce #BrandGrowth #Innovation

👉 Topic: Beauty & Nutrition-Based Brands have always stood on the shoulders of Brand Ambassadors - but why? Not that there is anything wrong with that (as Jerry Seinfeld likes to say) but it's because these products are inherently very much result-driven and related to the "before and after" model. "Before I took this product - I looked like *INSERT NEGATIVE ADJECTIVE*, but after I took it I look AMAZING!" Customers need to know from reputable product users that the product they are about to purchase actually works and they want to see a living and breathing example. And being able to see the possibility of how it can change their own life for the better - is the dopamine push that actually helps make that sale. The lesson here is - if you are a beauty & nutrition-based brand, you need to ensure you are finding the best way to connect with your customers, not just what your product can do for them, but also show them the proof. And authentic brand ambassadors are the best way to do that. 😉 If only there was a Shopify app to help you out with that. #shopify #ecommerce #cosmetics #skincare #beauty #supplements #protein #collagen #retail

Great article by Kathryn Hopkins WWD on how promotional strategies are evolving in beauty. In my experience promotions have four key components marketers must consider: 1) The Objective/Occasion 2) The Channel 3) The Product 4) The Offer (including the impact to the P&L) Successful promotions optimize and effectively communicate all four of them according to what is right for a specific brand at a specific moment in time and long term brand health. #beauty, #indiebeauty, #middlemarket, #middlemarketgrowth, #privateequity #BeautyTrends #BeautyInnovation #ConsumerEngagement

Many skincare products claim to eliminate wrinkles, but few do it as quickly and easily as Wrinkles Schminkles. Despite high customer satisfaction, they faced challenges in standing out in the crowded skincare industry. With a lean team and limited resources, they needed to convert customers with a frictionless purchasing experience and boost AOV by at least 26%. FERMÀT introduced exclusive pack sizes for their Shopify sales channel, combining different products for bulk savings and implementing a sales channel to experiment without modifying their core website. This approach increased their AOV by 26%, with 40% of FERMÀT channel revenue driven by larger pack sizes and a 21% increase in revenue per session. And now, Wrinkles Schminkles plans to implement larger packs on their main website. Want similar results for your brand? Chat with us to experience the FERMÀT effect. Here’s the full case study: