lululemon’s Post

What does this mean for Calvin McDonald and the EXECUTIVE TEAM at lululemon? How much does the executive branch of the company need to know about their MARKETING messages and their OPERATIONS effectiveness? CEO’s in Canada are holding their breath’s watching this one play out. The gap between their own message and results could play out on all types of issues as their ESG’s are being tested by watchdog groups as marketing messages. More accountability is needed here for certain. More governing the governance!

Stand.earth has filed a complaint against lululemon with the Competition Bureau Canada, citing serious allegations about the company's environmental claims. Despite promoting a "Be Planet" campaign that claims to avoid environmental harm and restore the planet, Lululemon's own 2022 Impact Report shows that their greenhouse gas emissions have doubled since the campaign's launch. Additionally, the use of non-recyclable materials contributing to microplastics pollution has been highlighted. This comes at a time when Lululemon reports a significant financial growth, expecting Q4 revenue of $3.17 billion to $3.19 billion, marking a 14-15% increase year over year. Stand.earth urges that if found misleading, Lululemon should retract their campaign, issue an apology, and contribute a fine to climate mitigation efforts in Canada. As leaders in business and sustainability, how can we ensure that growth and environmental stewardship go hand in hand? Let us know in the comments. #Sustainability #CorporateResponsibility #Greenwashing #BusinessEthics #ClimateAction

The power of communications!

Today is the very first day we start to run the industry first zero emission heavy duty truck in our logistics route. We started our test last Summer. We firstly announced our China Low Carbon Logistics trajectory in 2022 with the aspirations from Pascal Bizard and the bold leadership of David and our logistics team. We have built the related infrastructure as welll to empower business growth and deliver sustainability impact. It’s super challenging, I am amazed we achieved with the unique DECATHLON spirits to unlock this systemic transition opportunities. Our global sustainability leader Anna Turrel and other global leaders has given us the strongest ever support to boost. The most inspiring words I got from Anna is : we are your team. The similar I got from Pascal: I am here to support your dream. The sustainable future is OUR destiny and OUR dream.

T-minus 30 minutes until you can learn everything you need to know about making your business a sustainable brand. Register now and pick a topic that pertains to you (we'll also send you recordings of each session). -> https://lnkd.in/gJVeWy7i Schedule (Eastern Time): 🌎 12:00pm - Integrating Sustainability into the Retail Business Model (Scot Case, National Retail Federation / Lori Boyer, EasyPost) 🌎 12:30pm - Marketing Green: Promoting Your Sustainability Journey (Veena Harbaugh, Sendle) 🌎 1:10pm - Eco Evolution: Learning from Adidas' Journey to Sustainability (Kyle Garcia, adidas / Scott Luton, Supply Chain Now) 🌎 1:40pm - Return to Green: Rethinking Returns in Logistics (JC Hernandez, Loop) 🌎 1:55pm - Shaping the Future: Exploring Carrier Initiatives in Sustainable Logistics (Andria Smith, UPS) 🌎 2:15pm - Green Warehousing: Sustainable Practices for Storage and Distribution (Dan Weiss, ShipBob) 🌎 2:30 - Measuring the carbon impact of your transportation (Christopher Kleiser / Jason Grisez, Körber Supply Chain Software) Happy watching!

Are you familiar with the term, "greenwashing"? Businesses that publish misleading statements about the environmental or sustainability practices are greenwashing. It's not just bad for business, it can lead to lawsuits as well. Lululemon was just hit with a greenwashing lawsuit under Canadian law seeking class action status. The lawsuit focused on Lululemon's "Be Planet" initiative that the company launched in 2020 aiming to reduce its emissions by 2025. The lawsuit claims that Lululemon isn't even heading in that direction, alleging that its emissions have doubled. There's no doubt that consumers overall have become more environmentally conscious. Many consumers factor environmental impact and their own carbon footprint when making spending choices. It could very well be that some consumers were swayed to buy Lululemon products based on their Be Planet initiative. This makes me think of all the environmental initiatives I've come across in the past 5 plus years. Clearly, companies have taken notice of consumer spending habits that account for the environment. Many of these companies haven't thought about the repercussions of failing to deliver on their green promises. As these initiatives mature, and lawsuits like the one against Lululemon shine a spotlight on these practices, we'll likely see a lot more greenwashing litigation. Greenwashing isn't reserved for retail giants like Lululemon. It's a matter of time before these lawsuits trickle down to the middle and lower middle market. Owners should take note and review their own company green initiatives. Continuing to promote stale or inaccurate environmental goals could lead to a costly and reputation-damaging lawsuit. #generalcounsel #smallbusiness #cautionarytale

People around the world consider lululemon as a wellness brand devoted to the well-being of people and planet. Our six-month investigation into lululemon’s textile supply chain, however, reveals an off-brand reality. We found evidence of environmental concerns, including air pollution, water pollution, rising greenhouse gas emissions, and a significant dependence on fossil fuels like coal. To live up to its values, lululemon must be transparent about its supply chain, set renewable energy and absolute emissions reduction targets, and support its suppliers in the green transition. 🔍👉 Scroll to see the highlights of our investigation into lululemon’s supply chain across some of its most important sourcing countries. 📄 Download the full report here: https://lnkd.in/gUhCwHVD

How does Decathlon scale circular business models from pilot projects to global impact? ♻️ Watch Em Kuo, Global Group Product Manager at Decathlon, share how the global sports retailer accelerates circular initiatives like recommerce, rental, repair, and recycling – and how they're overcoming challenges in data infrastructure, product categorisation, and customer engagement to make sustainable alternatives accessible to millions. Sign up for the keynote and get inspired by Decathlon’s approach: https://lnkd.in/ds2JD9uG 👈

If this staggering fact doesn’t inspire you to get involved in Get Redressed month this May, we don’t know what will!   As put by the brilliant folk at Redress : We’re buying more clothes, wearing them less often and throwing them away faster. Almost 40% of Hong Kongers have thrown away good condition clothing after wearing it only once. From wasting precious resources to contributing to global greenhouse gas emissions, our poor choices continue to have a detrimental effect on our planet. However, with our actions as individuals and as a society, we can make a positive impact. Since its launch in 2018, Get Redressed Month, annual, month-long campaign, has been Hong Kong’s largest consumer awareness campaign about circular fashion. It’s goal is to raise awareness on the environmental impacts of our choices and shift attitudes about clothing consumption to encourage reducing fashion waste. Sign up here, and play a part in making meaningful change to a fast-fashion industry that is creating undeniable damage to the planet:   https://lnkd.in/gy7N2PkW

We are happy to announce the next big step on our journey to close the #packaging loop, which is one of the priorities on Coca-Cola HBC #sustainability agenda✅. Together with 10 other beverage companies we have just established KAUCJA.PL – Krajowy System Kaucyjny – the future industry deposit system operator in #Poland, the first one with such broad shareholdings of beverage producers!👏🏻 Coca-Cola HBC has been a part of the industry works and discussions on establishing the deposit return system #DRS in Poland since the very beginning, leveraging our experience and know-how from being a shareholder in DRS operators in other countries. The deposit return system will enable us to boost the #collection for #recycling of our consumer packaging as it is known to be the most effective system to do so. Thanks to DRS we will jump from current 51% to 77% collection and then up to 90% in 2029 in Poland.💚 Acting #together like that, for the #environmental goal, we can create a more sustainable #future, where recycling becomes a part of our everyday lives and every bottle and every can comes back to us to get another life ♻️ #CocaColaHBC #Sustainability #KaucjaPL #recycling #circularity #StrongerTogether