lululemon’s Post

What does this mean for Calvin McDonald and the EXECUTIVE TEAM at lululemon? How much does the executive branch of the company need to know about their MARKETING messages and their OPERATIONS effectiveness? CEO’s in Canada are holding their breath’s watching this one play out. The gap between their own message and results could play out on all types of issues as their ESG’s are being tested by watchdog groups as marketing messages. More accountability is needed here for certain. More governing the governance!

New Post: GOODYEAR PROGRESSES ALONG ITS PATH TO A 100% SUSTAINABLE-MATERIAL TIRE WITH THE LAUNCH OF ELECTRICDRIVE SUSTAINABLE-MATERIAL TIRE AT 2024 CIIE - https://lnkd.in/enw7vh_2 As a pivotal step on its path to introduce the industry’s first 100% sustainable-material tire by 2030, Goodyear unveiled an ElectricDrive Sustainable-Material (EDS) Tire at the ESG and Sustainable Development Leadership Forum held during the 7th China International Import Expo (CIIE). Goodyear’s ElectricDrive Sustainable-Material Tire: China’s first ISCC mark retail tire containing over 70% sustainable-material With the boom …

Stand.earth has filed a complaint against lululemon with the Competition Bureau Canada, citing serious allegations about the company's environmental claims. Despite promoting a "Be Planet" campaign that claims to avoid environmental harm and restore the planet, Lululemon's own 2022 Impact Report shows that their greenhouse gas emissions have doubled since the campaign's launch. Additionally, the use of non-recyclable materials contributing to microplastics pollution has been highlighted. This comes at a time when Lululemon reports a significant financial growth, expecting Q4 revenue of $3.17 billion to $3.19 billion, marking a 14-15% increase year over year. Stand.earth urges that if found misleading, Lululemon should retract their campaign, issue an apology, and contribute a fine to climate mitigation efforts in Canada. As leaders in business and sustainability, how can we ensure that growth and environmental stewardship go hand in hand? Let us know in the comments. #Sustainability #CorporateResponsibility #Greenwashing #BusinessEthics #ClimateAction

Many brands are being called out for greenwashing, like Primark, Decathlon, Zalando, H&M and recently also Lululemon. Are you confused about what you are allowed to say and what not? I get it. How to guide your communication teams when there’s so much confusion, right?! Getting support is what you need to get to this new behavior of transparent communicating, following rules and staying true to your tone of voice and most importantly: your PURPOSE 💡My 2 tips today: 1. Download our greenwashing white paper to read up on do’s and don’ts according to authority guidelines (ACM): https://lnkd.in/eBHFC8mP 2. Join our online short course filled with knowledge you need to communicate transparently, backed up with proof and to avoiding greenwashing. And sincerely communicate authentically to your target audience. 👌Including our latest ‘no greenwashing webinar’ records: https://lnkd.in/eEwQXU5D (only this month with 20% discount!) Don’t stay back. Keep learning. Keep pushing yourself to be a better person then you were yesterday… #greenwashing #transparentcommunication #sustainablebusiness

T-minus 30 minutes until you can learn everything you need to know about making your business a sustainable brand. Register now and pick a topic that pertains to you (we'll also send you recordings of each session). -> https://lnkd.in/gJVeWy7i Schedule (Eastern Time): 🌎 12:00pm - Integrating Sustainability into the Retail Business Model (Scot Case, National Retail Federation / Lori Boyer, EasyPost) 🌎 12:30pm - Marketing Green: Promoting Your Sustainability Journey (Veena Harbaugh, Sendle) 🌎 1:10pm - Eco Evolution: Learning from Adidas' Journey to Sustainability (Kyle Garcia, adidas / Scott Luton, Supply Chain Now) 🌎 1:40pm - Return to Green: Rethinking Returns in Logistics (JC Hernandez, Loop) 🌎 1:55pm - Shaping the Future: Exploring Carrier Initiatives in Sustainable Logistics (Andria Smith, UPS) 🌎 2:15pm - Green Warehousing: Sustainable Practices for Storage and Distribution (Dan Weiss, ShipBob) 🌎 2:30 - Measuring the carbon impact of your transportation (Christopher Kleiser / Jason Grisez, Körber Supply Chain Software) Happy watching!

Are you familiar with the term, "greenwashing"? Businesses that publish misleading statements about the environmental or sustainability practices are greenwashing. It's not just bad for business, it can lead to lawsuits as well. Lululemon was just hit with a greenwashing lawsuit under Canadian law seeking class action status. The lawsuit focused on Lululemon's "Be Planet" initiative that the company launched in 2020 aiming to reduce its emissions by 2025. The lawsuit claims that Lululemon isn't even heading in that direction, alleging that its emissions have doubled. There's no doubt that consumers overall have become more environmentally conscious. Many consumers factor environmental impact and their own carbon footprint when making spending choices. It could very well be that some consumers were swayed to buy Lululemon products based on their Be Planet initiative. This makes me think of all the environmental initiatives I've come across in the past 5 plus years. Clearly, companies have taken notice of consumer spending habits that account for the environment. Many of these companies haven't thought about the repercussions of failing to deliver on their green promises. As these initiatives mature, and lawsuits like the one against Lululemon shine a spotlight on these practices, we'll likely see a lot more greenwashing litigation. Greenwashing isn't reserved for retail giants like Lululemon. It's a matter of time before these lawsuits trickle down to the middle and lower middle market. Owners should take note and review their own company green initiatives. Continuing to promote stale or inaccurate environmental goals could lead to a costly and reputation-damaging lawsuit. #generalcounsel #smallbusiness #cautionarytale

People around the world consider lululemon as a wellness brand devoted to the well-being of people and planet. Our six-month investigation into lululemon’s textile supply chain, however, reveals an off-brand reality. We found evidence of environmental concerns, including air pollution, water pollution, rising greenhouse gas emissions, and a significant dependence on fossil fuels like coal. To live up to its values, lululemon must be transparent about its supply chain, set renewable energy and absolute emissions reduction targets, and support its suppliers in the green transition. 🔍👉 Scroll to see the highlights of our investigation into lululemon’s supply chain across some of its most important sourcing countries. 📄 Download the full report here: https://lnkd.in/gUhCwHVD

🌿EXPLORING SUSTAINABILITY AND ECONOMIC GROWTH: A THOUGHTFUL DISCUSSION 🔍 In the wake of tighter regulations in Europe regarding eco-friendly claims, it's become crucial for companies to not just make sustainability claims but to substantiate them effectively. This raises the question: How can businesses genuinely support their sustainability claims while also aiming for economic growth? 📰 Reflecting on the recent Stand.earth complaint against Lululemon to the Competition Bureau of Canada 🇨🇦, it's clear that the issue isn't just about Lululemon. It opens a broader dialogue on the authenticity of corporate sustainability efforts and the challenge of aligning these with economic objectives. Despite Lululemon's commitment to a sustainability strategy since 2020, and its ongoing decarbonization efforts, the increase in its emissions points to the complex relationship between environmental initiatives and actual outcomes. 🚨 This isn't about singling out one company for greenwashing but rather sparking a conversation on what true sustainability means in the business world. How can companies ensure that their eco-friendly claims are not only transparent but also result in verifiable environmental benefits? 📈 🚫 The crux of the matter lies in finding a balance between being transparent with consumers, which builds trust, and pursuing economic growth without compromising on environmental values. The threat of greenwashing underscores the need for clear, verifiable standards for sustainability claims. What's your take on this complex issue? How do you think companies can navigate the delicate balance between making genuine sustainability claims and achieving economic growth? 🤔 Let's open up this important discussion. 👇 Find the article in the first link #Sustainability #EconomicGrowth #CorporateResponsibility

If you are trying to work around the complexities of sustainability, you need a comprehensive approach. Something that goes past just the visible efforts. 🌎 Lululemon's "Be Planet" initiative shed light on the critical distinction between direct and indirect emissions. It's a reminder that true environmental stewardship encompasses all aspects of a company's operations, especially the often overlooked Scope 3 emissions. #Sustainability #Greenwashing #CorporateResponsibility

🚨 Unpacking the Irony of Sustainability Efforts: Lululemon's "Be Planet" Initiative 🚨 In the quest for a net zero future, every action, no matter how small, propels us forward. But as we celebrate each milestone, it's crucial to peel back the layers and examine the full picture. Enter Lululemon's "Be Planet" initiative—a case study in the paradoxes of corporate sustainability. 🌱 A Leap Forward or a Step Back? Kudos to Lululemon for cutting down their Scope 1 and 2 emissions by a whopping 60%. That's no small feat. However, before we pop the champagne, let's digest this: their total carbon footprint has doubled. Yes, doubled. 🕵️♂️ The Elephant in the Room: Scope 3 Emissions At the heart of this sustainability conundrum are Scope 3 emissions, making up a staggering 99.68% of Lululemon's total emissions. This isn't just a bump in the road; it's a mountain in the path of truly becoming sustainable. These emissions, stemming from the nooks and crannies of supply chain operations, present a challenge for many companies, not just Lululemon. 👀 A Widespread Challenge This isn't about pointing fingers at Lululemon. They're not the lone ranger facing this uphill battle. It's a call to all businesses: focusing on Scope 1 and 2 emissions is just scratching the surface. The real deal? Tackling the behemoth of Scope 3 emissions head-on. While we commend the strides taken, it's time for a reality check. Reducing Scope 1 and 2 emissions while Scope 3 balloons is like dieting all week only to binge-eat over the weekend. It's counterproductive. 💬 Let's discuss How can businesses, big and small, navigate the tricky waters of Scope 3 emissions? Share your thoughts, spicy takes, and perhaps, a beacon of hope or two in the comments below. Let's hold each other accountable, not with disdain but with the resolve to do better, together.