Lumafield’s Post

People have been asking me for an end-to-end demo / overview of PR Pilot, so here it is :) In this video I explain my motivation behind the project and give hands-on demos of the major features!

IN it to WIN it..

Before the year ends and we all start sounding like Hallmark greeting cards 😋 I wanted to announce a webinar I put together, to truly understand what happens when an insight transforms into a campaign. Why do I want to do this? So many reasons, really: a. I want to de-silo research and marketing strategy. b. Choosing from a sea of insights is talked about, there are frameworks for it; fleshing out a campaign idea is also talked about, sure. But choosing which insight is powerful enough to craft a compelling strategy is what needs to be demystified. I am not one for gatekeeping. 3. It's right there! Usually, this process is reserved for two different teams and the handover is messy at best. I believe if you have any strategic perspective at all, you will benefit from watching this transformation. 4. I want people to understand what kind of an intersection comes into play to make this transformation meaningful - social, cultural, counter-cultural, political, individual and the other 'al's :) You don't have to be a researcher, a marketer or a planner. You just have to give a damn about your project and want to genuinely know what moves your people. Here is the link: https://stan.store/Peyden - Come, take a seat. Bring your beverage of choice, snack on whatever you want. This will be fun, I promise. #webinar #signup #join

When pitching the media, it's important to understand that the story you are telling or the thought leader you are pitching may have a shelf life that simply does not resonate at the time you send the pitch. This is a game of planting seeds. Smart seeds. It's playing the long game. And when executed correctly, you are never far away from your next piece of coverage.

Now that the sun is finally here, what better way to take a break and have some fun than by participating in Skout’s Summer Quiz?☀️ Test your knowledge on a variety of topics, from PR & marketing to pop culture and summer trivia. It’s the perfect excuse to take a well-earned break and challenge yourself (and your colleagues) to see who comes out on top! 🏆 Don’t forget to share your scores with us in the comments below. Take the quiz here 👇 https://shorturl.at/MQQoZ #Quiz #B2BPR #B2BMarketing

I'd like to share my first Eoan Strategies blog post, where I offer some personal reflections that helped shape my POV on #communications. Let me know what you think. https://lnkd.in/eP9jNtPh

📈 In less than a year, Gordon Sadler of Crown Self-Storage transformed his marketing game with Thryv! Now, his business is thriving on social media. Hear how Thryv’s user-friendly tools turned him into a marketing pro! 💪 #Smallbizmarketing 

📈 In less than a year, Gordon Sadler of Crown Self-Storage transformed his marketing game with Thryv! Now, his business is thriving on social media. Hear how Thryv’s user-friendly tools turned him into a marketing pro! 💪 #Smallbizmarketing 

📈 In less than a year, Gordon Sadler of Crown Self-Storage transformed his marketing game with Thryv! Now, his business is thriving on social media. Hear how Thryv’s user-friendly tools turned him into a marketing pro! 💪 #Smallbizmarketing