Yesterday, the much-anticipated PLAYTOMIC Global Padel Report 2024 was released! Produced in partnership with PwC's Business Strategy Consultancy Arm Strategy&, this report is widely dubbed as the "Padel Bible" and provides key insights into a sport that has taken the world by storm!
Here are some key highlights from the report that we think you'll find interesting:
🌍 Global Growth
- South Africa is making waves with the 9th highest growth globally! 🌟
- Denmark, Portugal, and the Netherlands lead the pack, securing the top 3 spots respectively.
- In 2023 alone, over 2,500 padel clubs opened, averaging 51 new clubs every week! 🏟️
- Nearly 6,000 new courts were built worldwide, with 111 new courts added weekly.
- Global padel courts grew by 16% in 2023. France topped the list with a 45% increase, adding 673 new courts.
- Spain (16,126) and Italy (8,347) remain leaders in total court numbers.
📈 Trends and Projections
- Key growth drivers include advancements in technology and increased professionalisation.
- Emerging regions with high potential face challenges with real estate prices and regulations. The growth trajectory is expected to be fuelled by the significant uptake in these key regions.
- The UK is on a steady rise, with potential acceleration expected in late 2024 or early 2025.
- Germany’s growth may be slowed by regulatory hurdles.
- Despite the buzz, the US saw limited court growth in 2023, but 2024 is expected to be a breakthrough year. Watch out pickleball!
- By 2026, there will be nearly 70,000 padel courts worldwide!
Growth is projected to stabilise at a healthy 17% annual rate, slightly below the exceptional rate (20%) observed in post-COVID years.
🏓 Player Insights
- Padel is cherished as both a social and competitive sport, valued for its exercise benefits and social nature.
- It's an inclusive game that embraces everyone, playable by almost everyone regardless of age, gender, socioeconomic status, or physical condition.
🚧 Barriers to Play
- Difficulty finding available courts.
- Challenges in finding players of similar skill levels.
- The time-consuming nature of coordinating matches.
See Playtomic’s full 2024 Global Padel Report here: https://lnkd.in/d6RfK2Ch
We’d love to hear your thoughts! What fascinated you the most from these insights? Drop a comment below 💬👇
