Production Student at l’INIS | Former Professional Athlete | Speaker | ACTRA Actor | MBA | BA Communications
*** Seeking advice, opinions and alternative ways of thinking.. The context: Imagine playing in a league where you are surrounded by incredible athletes. Every match, you see your teammates and the opposition play some brilliant rugby. This said, none of your matches are professionally filmed. Only people that physically attend the game get to appreciate just how brilliant the level is or people that love squinting on poorly filmed amateur footage. So.. No real highlights to show. Very hard to acquire a new fan base as there is no marketing team or professional filming crew to generate a momentum (to note: the French population are very fond of the region they are from and hence tend to be loyal to their hometowns). Furthermore, sponsorship is limited as there is not a lot of potential exposure for the sponsor to feel like it’s worth investing in a team or in the league. The question: How do you generate revenue in order to make the league self-sufficient? The league organizers potentially going at a loss by investing in proper marketing and filming crew as a way to generate marketable content and have the potential to expand their fan base? (Hopefully TV, or live streaming, but just proper filming to be able to use social media to reach new audiences) Or The league organizers hopefully eventually generate enough word of mouth interest to one day have enough spectators to be financially healthy? (The tickets are currently free to attend the matches so they might wait a while!) Or Each team in the league tries to find their own sponsors and use their network to ensure that they have a revenue (this is how the league currently operates and it leads to some teams having much bigger budgets than others which then leads to a big gap in skill level amongst the league.. which leads to some matches having ridiculous scores. It also leads to no team wanting to pay for proper filming and hoping the French rugby union pays for it instead (They don’t). It also leads to sponsors mostly being former players that sponsor out of friendship rather than out of actual belief in women’s sports/ women’s rugby. Or Find a wealthy women’s rugby fan (or a group of them) to sponsor (or buy) the league and revamp it? Or Any other idea as to how to make that league self sufficient or at least grow?
RETOUR DE France Bleu Gironde sur le dernier match des Lionnes Elsa Peyras et Gérard Herbecq nous font profiter de leur vécu sur le match contre l' ASM Romagnat Rugby Féminin au Stade Michelin à Clermont-Ferrand : un match d'exception avec une affluence historique ! Un bon moment à passer au travers des témoignages de notre 3 ème ligne et d'un de nos dirigeants : Gégé ! #rugbyfeminin #rse #inclusion #sportfeminin https://lnkd.in/ed8vmp9B
Sports Development & Business Operations
9modo business with yourselves first. generate revenue. recycle it into growth projects. build grassroots participation that serves as a revenue generator not just a cost (as is currently happening in all rugby). invest in yourselves. give me a shout - happy to share ideas.