Case Study # Flipkart: A Dream That Changed India’s E-commerce Have you ever wondered how two former Amazon workers started a small bookstore and turned it into a huge online shopping company? Flipkart's story is about being creative, strong, and putting customers first. ↪Back in the early 2000s, online shopping was new in India. Sachin and Binny Bansal saw a chance and started Flipkart, a tiny online bookstore. But it was hard because the internet was slow, and people didn't trust buying things online. ↪Then, Flipkart did something smart: they let people pay for their orders when they got them. This made it easy for millions of Indians to shop online without worrying about paying first. ↪Flipkart kept growing and started selling more than just books. They sold things like electronics, clothes, and even food. They also made sure things were delivered on time and were good quality. ↪Big companies like Amazon wanted to sell in India too, but Flipkart stayed strong. ↪Millions of people loved shopping on Flipkart because it was easy and had good deals. ↪In 2018, Walmart bought Flipkart for a lot of money, showing how successful it was. What do you think helped Flipkart become so successful? Was it because they cared about customers, their clever ways of doing things, or something else? Share your ideas in the comments! #Flipkart #Shopping #India #Business #Success Follow Mahammad Maner for more !!
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Guess who's stepping up their game? Flipkart, the arch-nemesis of Amazon in India, is about to shake things up in the quick commerce scene! Rumor has it that within the next couple of months, they're rolling out lightning-fast delivery services in a bunch of cities across the country. Yes, you heard that right - we're talking about getting your goodies delivered to your doorstep in just 10-15 minutes! But wait, there's more! Flipkart's not just dabbling in this on a whim. They've been quietly beefing up their delivery game, setting up a slick supply chain infrastructure. And it's not just groceries they're aiming to sling your way. Nope, they're thinking big - think electronics, fashion, daily essentials, the works! So, what's the scoop from Flipkart? Well, according to a spokesperson, they've been making moves to meet your every delivery need. They've already got same-day delivery sorted in 20 cities, covering everything from mobiles to fashion to home appliances. And they're not stopping there. Nope, they're promising to keep upping their game, with more exciting stuff on the horizon. Looks like the competition's heating up, folks! Recently Flipkart UPI have already created waves through their newspaper ads, let's see what the future holds! #flipkart #ecommerce #quickdelivery #upipayments
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Flipkart Internet Private Limited, the B2B arm of Walmart-owned Flipkart, is making significant strides toward profitability with a 26.4% revenue growth in FY24, reaching Rs 70,542 crore (~$8.5 billion). Notably, the company reduced its losses by 13.5%, with losses standing at Rs 4,248 crore. Flipkart Internet’s income, bolstered by Rs 302 crore in non-operating activities, totaled Rs 70,844 crore. This growth is largely driven by its B2B ecommerce operations, which offer a wide range of products to resellers, from electronics to groceries. Despite a 23.8% increase in the cost of materials and a rise in logistics and employee benefit expenses, Flipkart has shown resilience, positioning itself for potential profitability in the near future. Operating cash outflows surged by 77.4%, but the company's strategic focus on improving margins and enhancing its business customer experience, particularly through initiatives like GST invoicing, has paid off. With competition from Moglix and Amazon Business, and Walmart’s push for profitability in the India business, Flipkart Internet seems poised to leverage the potential of B2B e-commerce to achieve profitability ahead of its consumer-facing counterpart. Tushar Kansal #Flipkart #B2BCommerce #EcommerceGrowth #WalmartIndia #BusinessStrategy #Profitability #IndiaBusiness #Startup
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Flipkart's CEO spilled the beans on what's holding back online shopping: high logistics costs. In India, where most purchases are low-priced, getting delivery expenses down is key to making online shopping even more popular. But guess what? Change is coming! By 2030, Flipkart plans to switch its delivery trucks to electric ones. I believe, this move isn't just about being eco-friendly; it's also about saving money on operations. In India, where e-commerce currently represents about 7-8% of retail activity, there's a notable surge expected, particularly in high-demand sectors like electronics. In fact, projections suggest India's e-retail market is poised to surpass a staggering $160 billion by 2028. And thanks to the government making taxes simpler and business easier, the online shopping scene is set to keep booming. 🌱 It's not going to be easy, but with smart ideas and hard work, we're going to make online shopping even better! What creative ideas do you think could help ecommerce companies further reduce their logistics costs while improving efficiency? Share your thoughts below! #flipkart #onlineshopping #logisticscost #eretail
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Certainly logistics cost is one of the key factors for propelling success for e-commerce. Fundamentally the e-commerce operate in COD (cash on delivery), so the customer RETURNS plays a pivotal role in the overall business costs. The customer trust and confidence is built on the proposition of COD, but how can we control the customer tendency to return goods? The option and evaluation of such ideas can play a vital role in optimising the logistics cost.
Flipkart's CEO spilled the beans on what's holding back online shopping: high logistics costs. In India, where most purchases are low-priced, getting delivery expenses down is key to making online shopping even more popular. But guess what? Change is coming! By 2030, Flipkart plans to switch its delivery trucks to electric ones. I believe, this move isn't just about being eco-friendly; it's also about saving money on operations. In India, where e-commerce currently represents about 7-8% of retail activity, there's a notable surge expected, particularly in high-demand sectors like electronics. In fact, projections suggest India's e-retail market is poised to surpass a staggering $160 billion by 2028. And thanks to the government making taxes simpler and business easier, the online shopping scene is set to keep booming. 🌱 It's not going to be easy, but with smart ideas and hard work, we're going to make online shopping even better! What creative ideas do you think could help ecommerce companies further reduce their logistics costs while improving efficiency? Share your thoughts below! #flipkart #onlineshopping #logisticscost #eretail
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Flipkart Internet, the marketplace arm of Walmart-owned Flipkart, witnessed a 21% year-over-year revenue growth in FY23-24, reaching Rs 17,907.3 crore, and the company's losses declined by 41% to Rs 2,358 crore. During the financial year ended March 2024, Flipkart Internet’s total expenses went up 8.4% to Rs 20,627 crore in FY24. The firm’s employee benefit expenses increased by 15.51 crore to Rs 5,177 crore. Flipkart Internet operates as a marketplace, connecting sellers with buyers on its platform. The company generates revenue by charging sellers commissions on sales, offering advertising opportunities, and providing value-added services to support their businesses. Read the full story here: 👇 https://lnkd.in/gxamEvDx #flipkart #ecommerce #onlineshopping #business #company #indianstartupnews
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Dear Flipkart, After more than 4 years of selling on Flipkart, it's unfortunate to see that the same issues still plague the platform. Our pickup has been pending for 7 days with no resolution, and reaching out to seller support is like hitting a brick wall. What’s more frustrating is the complete lack of resolution from seller support or account manager. It feels like the system is designed so that sellers can’t even contact you directly for support, pushing us towards a "self-help" model where everything is just written out, leaving sellers to figure things out on their own. Even after all this time since you guys started, fundamental issues like orders getting stuck in processing and order labels not downloading persist. How are we supposed to run our business smoothly when your platform doesn’t even get the basics right? It makes me wonder: where exactly is all the money going in your race to overtake Amazon in India? Burning through investor money without fixing core problems like listings, order processing, or seller support isn't the way to get ahead. With the resources at your disposal, it’s shocking that day-to-day operations are still this unreliable. Focus on your basics first, because without them, even grand ambitions fall short. I hope for a swift resolution and meaningful improvements to your seller experience. Sellers deserve better service and support to continue growing. We hope Flipkart takes immediate action to address these operational shortcomings. Flipkart Seller Hub Walmart Walmart Global Tech India Binny Bansal Microsoft Google #Flipkart #SellerSupport #Ecommerce #SupplyChain #BusinessOperations
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AMAZON's SQUEEZE Globally Amazon is a leading ecommerce platform & it has successfully made an impact in India too. Albeit with a lot of challenges: • Value business competition from Flipkart (Laptop, Mobile, TV, Electronics) • Low value business competition from Meesho (Products as low as 99 Rs.) • Grocery business competition from vertical marketplace like BigBasket • Fashion/ Beauty competition from vertical marketplace like Myntra/ Nykaa • Quick delivery (1 day Prime) competition from Zepto, Instamart, Blinkit • To top it all, Govt seems non-supportive with its pro-retail stand • Last but not least, Customers with Cash on Delivery & Returns/Refunds Amazon need to fight all these odds by: 1.Aligning swiftly to Q-Com trends (Instamart/ Zepto buyout didn't pass) 2.Customise their strategy to suit Indian market conditions & Govt policies 3.Build greater value thru premium goods business Having said that, Amazon has got that robust system, technical infra and process in place for any seller to do business at ease. Let’s hope & pray Amazon survive thru this phase and emerge stronger! #d2c #retail #ecommerce #amazon #india #business #QuickCommerce #QCom #d2cindia
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From Online Book Store to Quick Commerce: The Journey of Flipkart Flipkart was founded by Sachin Bansal and Binny Bansal in 2007, alumni of IIT Delhi and former employees of Amazon. Started in a two-bedroom apartment in Bengaluru, focusing on selling books online, backed by an initial investment of INR 2 lakh from each founder's family. Received the first order from a customer in Telangana in the same month of its start. Opened their first office in Bengaluru, getting 100 orders per day by 2008. Expanded into consumer electronics, fashion, home essentials, groceries, and lifestyle products alongside books. Expanded market influence through acquisitions such as WeRead in 2010. Introduced offerings such as Flipkart Health+ and Flipkart Wholesale and acquired Myntra in 2014. In 2018, Walmart acquired a majority stake in Flipkart for $16 billion, one of the largest e-commerce deals globally. Recently launched 'Flipkart Minutes' to enter the quick commerce sector, commencing operations in Bengaluru. Aiming to capture a larger share of the quick commerce market, competing with platforms like Blinkit, Zepto, and Swiggy Instamart. Despite challenges, Flipkart is positive about the prospects of quick commerce in India, utilizing its abundant resources, prominent brand recognition, and customer devotion. 📌Join our WhatsApp channel for the latest updates, link in the comment section👇 Follow Tech News (Lets Code) for more updates! #letscode #technews #flipkart #flipkartminutes #timeline #quickcommerce
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#Flipkart #Case #Study Questions have in mind are.... 1. What are the Reasons of success for Flipkart. 2. Have they identified Untapped Opportunity earlier than others. 3. Sensed changing Purchase pattern of Customer. 4. Variety of Products in a single platform. 5. Worked on quality and post purchase service and Post purchase customer satisfaction. 6. Innovative offers. Flipkart, the first Indian e-commerce company valued at a billion dollars, was founded in 2007 with a small investment of Rs 4 lakhs. Flipkart exploited a large group of consumers eager to experience the convenience of online shopping. Flipkart’s success is largely due to the following factors: Its warehouse and inventory management system give it a solid backend to work from. Focus on resolving delivery and defective product issues promptly. The company’s co-founders believe that discounts are not enough to satisfy the customer’s expectations of timely service and efficiency. Next, we’re going to see a lot of innovation. Cash-on-delivery and credit card payments at the doorstep are additional options that give customers more flexibility and convenience. Flipkart added the ‘surprise and delight’ factor to customers’ shopping experience. They were given offers that Flipkart tailored to their specific needs and preferences. That’s what the company’s Big Billion Sale was all about. In the eyes of many, the retailer was accused of making a hasty leap into the unknown. Flipkart maintained its goodwill by sending an apology and explanation letter to all its customers for its mistakes in managing site traffic and the demand-supply gap for its products. It made enough amends to regain the trust of its supporters.
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Article about Flipkart Flipkart, one of India's largest e-commerce platforms, continues to evolve and innovate in response to both customer demands and market dynamics. The company has been introducing a series of updates aimed at improving user experience and operational efficiency. In recent developments, Flipkart is reportedly considering implementing cancellation fees, a policy change that could affect its vast customer base. This move would aim to reduce operational costs and prevent fraud, addressing the growing issue of canceled orders. If introduced, the policy might encourage more thoughtful purchasing and discourage impulsive buying. Additionally, Flipkart has been strengthening its seller support infrastructure by offering advanced analytics tools, helping vendors better understand consumer behavior and manage inventory. The company is also focusing on its expansion in the quick-commerce space, with plans to tap into a rapidly growing market for fast deliveries. On a more positive note, Flipkart is improving its logistics network and pushing for environmental sustainability. The company reached a significant milestone in 2024 by deploying 10,000 electric vehicles (EVs) in its delivery fleet, aiming for a 100% electric network by 2030. These efforts reflect Flipkart's ongoing commitment to maintaining its competitive edge in the e-commerce space, despite challenges such as increased operational costs and evolving consumer expectations. #snsdesignthinkers #snsdesignthinking #snsinstitutions
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