Malena Gong’s Post

Brilliant Evening, here's your #eveningsnippet How can we turn positive perceptions into positive business outcomes? Do you have a strategic approach to branding, audience understanding, personalised messaging, consistent marketing outreach, and strong customer engagement? https://hubs.ly/Q02D--bG0 Don't miss this Share & Learn by BM&P Consult and Vermilion Pinstripes - Sales Marketing Communications. 🚀 Empower Your Growth with a Detailed Strategy & Plan Date: 11 July 2024 Time: 10:30am to 12pm Singapore time Register via BM&P Consult’s website. Webinar link will be sent upon registration. In this Share & Learn Webinar, the business and technology leaders of BM&P Consult will: ✏️ Discuss how to develop the right offerings ✏️ Advice on developing an effective Go-to-Market strategy ✏️ Steps on building market presence This is a highly engaging and interactive session with presentations, a case study to share with participants, and a Q&A session. Sign up early as slots are limited! #brilliantevening #brillianteveningsnippet #brilliantonline #brilliantmagazine #BM&PConsult #VermilionPinstripes #SmallBusinesses #Branding #ModernMarketing #CustomerEngagement

Unleashing digital brilliance, one campaign at a time! 🚀✨ Let Admark Digital Media help your brand shine in the spotlight. 🌟 . . . Vishesh Prabhakar Krish Chaudhary Vishesh Kulshreshtha Suman Kumar Singh #AdmarkDigitalMedia #DigitalMarketingExperts #YourBrandOurMission"

Transform your brand's story into a masterpiece with AdMark Digital Media! 🌟✨ From creative campaigns to powerful strategies, we’re here to make your brand the star of the show. 🚀 Let’s create something extraordinary together—your success is our spotlight! . . . #AdmarkDigitalMedia #DigitalMarketingExperts #YourBrandOurMission

Temu's dominant presence in 𝐐4 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 demonstrates the power of a well-funded, high-impact strategy. Their ads are seemingly everywhere, making it clear how effective large-scale campaigns can be in capturing consumer attention. For brands in Pakistan, this serves as a crucial reminder: while budget plays a key role, creativity, agility, and strategic thinking are equally vital in standing out in a competitive market. Temu's approach should inspire local brands to think bigger, innovate more, and focus on cutting through the noise with their unique strengths. The challenge for Pakistani brands is to leverage their understanding of local consumers, craft bold campaigns, and optimize digital channels to make an impact, even without massive budgets. It’s a call to focus on smarter execution and stronger strategies to ensure they rise above the competition this Q4.

What does it take to create a winning ad that can truly stand out in the vast Asia-Pacific region? Join us on 11th June as we unveil the most creative and effective ads in Asia-Pacific and reveal insights on what sets them apart in a cluttered ad land. Register here: https://loom.ly/B1E4j48 #KantarCEA #APAC #Advertising

The Internationalist's Marketing Makes a World of Difference Awards recognize Havas Play 🇫🇷 and Havas Media Network Australia for five winning campaigns! Rather than ranking each case study as gold, silver, or bronze, the limited number of winners are simply shining examples of inspirational, authentic, and well-aligned purposeful marketing programs that drive growth and indeed make a world of difference. Read the full list of winners here: https://lnkd.in/eTw3KptS #HavasProud #MeaningfulMedia

Increasing an organization’s multicultural marketing IQ requires a genuine sense of curiosity, but the benefits can yield valuable insights that can transform into a business competitive advantage. For daily news and analysis subscribe to the https://lnkd.in/gSqWc6DP newsletter. #Marketing #Marketers #Advertising

Good day to all. I spent a very refreshing and thought provoking day with a group of very experienced jury members from around Asia Pacific judging the Global Effie Awards for marketing effectiveness (Global campaigns that have been run across regions). From some of the brilliant campaigns that we evaluated - here is my little rule book of do’s and dont’s for Agency folks, brand managers, production houses and media agency partners - nothing dramatic - but the age old basics: 1. No marketing campaign can start unless you have defined your target audience sharply the brand challenge clearly identified (improve brand imagery, drive trials, improve repeat rates, reduce attrition). 2. Insight, Insight, Insight. Great insights lead to great marketing campaigns. As they say - ‘get into the shoes and under the skin of your consumers.’ - focus on the ‘why they do something or why they behave in a particular manner’ - not just the what and where (these are facts, not insights)! 3. Refresh/ reinvigorate your brand while sticking to your core Brand strengths (colors, selling lines, target audience, benefit visualisation) 4. Important - ensure your campaign delivers the communication on both the product and emotional benefits ! 5. Finally - maximise the use of technology to reach your target audience in the most effective manner - sometimes TV first, sometimes digital first - sometimes just PR or word of mouth !! Thank you Effie Worldwide for the opportunity !! #effie #advertising #communication #brand #media #global

Welcome to the Attention Economy, shaping the very essence of digital experiences & strategies! The world of marketing is dominated by five massive and well-established companies. 1) UK based WPP plc. 2) NY based Omnicom grp. 3) Paris based Publicis grp. 4) US based Interpublic grp. 5) Japan based Dentsu grp. Rounding off the big five, Dentsu was founded in Japan in 1901. It has dozens of companies both in & outside of Japan with a revenue of over $6 billion. Below is a summary of the 99 page Dentsu e4m report which underlines the significant trends in the digital marketing, advertising and creative space. I have tried to add brands under each trend/category doing it right. I enjoyed reading the entire 99 page report. It’s eye catchy with good design elements and absolutely well made. You can have a look at it here: https://lnkd.in/dKwxaXQ6 #digitalmarketing #branding #advertising

Do you have questions about the new Port Strategy media kit? If so, give me a shout on LinkedIn and we can setup a call. As a progressive business, we are moving forward in the #digital world and our brand new #communications packages to reflect this. Find out more below! #ports #portstrategy #marketing #communications #engagement #maritime #mediakit #2025