Malteurop’s Post

𝗨𝗻𝗶𝘁𝗲𝗱 𝗳𝗼𝗿 𝗮 𝗳𝘂𝘁𝘂𝗿𝗲𝗽𝗿𝗼𝗼𝗳 𝗰𝘂𝗹𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 By signing a four-year agreement, Aviko and Rabobank have committed to creating a futureproof cultivation, together with the potato growers. The agreement focusses on soil health, biodiversity, water quality, climate and a sustainable business model. How? By offering growers knowledge, a premium in addition to the agreed contract prices, and interest discounts on investments needed for a future-proof potato cultivation. For the 2025 season, 70 growers from different regions in the Netherlands have signed up to join the pilot group! Anouk Wentink, Sustainability Manager at Aviko, believes this collaboration is essential in developing a futureproof chain. “Together we go faster and further. The growers utilise their land, knowledge and passion to grow potatoes in a responsible manner. We’re proud to be starting this initiative together with them and Rabobank. It’s a great impulse to our sustainability ambitions!” #futureproofcultivation #sustainability #collaboration

Regenerative agriculture can play a crucial role in meeting global climate goals and ensuring we can provide affordable and nutritious food for generations to come. Transitioning to regenerative forms of agriculture requires a systemic approach benefiting all stakeholders, from farmers to corporate businesses. 🌍 Together with Foodvalley NL, and with support from Food Collective , we have launched a €30 million Regenerative Innovation Portfolio as a Food Innovation Hub Europe initiative. The Portfolio fosters a collaborative community for sharing knowledge and experiences, promoting successful partnerships and innovation. 🤝 As the world's largest food innovation community, we will match partner contributions up to €5 million annually until 2025, potentially reaching a total investment of €30 million. “By matching funding from partners in the Regenerative Innovation Portfolio, EIT Food aims to enable a significant commitment to the #regenerative transition within Europe”, says Richard Zaltzman, our Chief Executive Officer. 🌱 To date, the Regenerative Innovation Portfolio has already identified five potential priority landscapes throughout Europe where multiple stakeholders – such as regional governments, investors, and retailers – have mutual interests and are willing to collaborate. Keen to learn more or get involved? 👉 https://lnkd.in/eFbtNzJ8 #ImprovingFoodTogether #FutureOfFood #FoodSystem #RegenerateToAccelerate

Thank you, Pernod Ricard, for organizing the #Toast2Tomorrow inspiring event! Regenerative agriculture is not just a theoretical concept—real-world examples show the immense potential it has, and with the right policies and support, we can scale these benefits across Europe and beyond. What are the standout moments and key insights that are driving us forward for the next EU policy cycle? 🌾 Farmers first! Policy makers must shift from offering subsidies to providing genuine support, ensuring that the transition to regenerative practices doesn't reduce farmers' incomes. 📊 The Common Agricultural Policy (CAP) should adopt an outcome-based approach, using photosynthesis measurement as a key indicator for success and sustainability. 🌱 Agriculture must be profitable within planetary boundaries. Long-term objectives are crucial, and farmers should be rewarded for their ecosystem services, shifting the risk away from them. 🇪🇺 The green agenda is progressing, with 32% of CAP funding for sustainability. Member States need to take charge of implementing effective reforms. The next European Commission should revive the Food Systems Directive to create a strong legal framework for cohesive, sustainable agriculture across Europe. 🤝A holistic approach is crucial. Industry and policy must work together, focusing on terroir-specific strategies that reflect the unique needs of different landscapes. As Stefania Avanzini shared during the event, OP2B emphasizes a results-based strategy that not only supports farmers economically but also nurtures our soils, safeguards water resources, preserves biodiversity, and mitigates climate emissions. To accelerate the transition, we urge the adoption of policies that promote public-private collaboration to finance and de-risk farmers' transition.    We’d like to thank Pernod Ricard for organizing and hosting this inspiring event and all participants who shared their knowledge and ideas! Jose Ramón Fernandez Barrero, Stefania Avanzini, Gaelle MARION, Meghan Sapp, Morgane Yvergniaux, Dirk Jacobs, Charles Dezitter, DECERLE JEREMY, François-Xavier Vauchelle, FoodDrinkEurope, spiritsEUROPE, CEEV - Comité Vins, AIM - European Brands Association, Pernod Ricard, McCain Foods

🌱 Exciting insights from the EU AgriFood Days today in Brussels! 🌍 The event opened with inspiring speeches by President Ursula von der Leyen and Agriculture and Food Commissioner Hansen, both highlighting the pivotal role of farming in shaping Europe's future: 🔹 President von der Leyen emphasised the importance of rewarding farmers' hard work and creating better incentives for young people to enter the sector - ensuring they can make a fair living and establish thriving organic businesses. 🔹 Commissioner Hansen stressed the need for increased funding, investments, and incentives for sustainable practices. By doing so, the EU aims to balance competitiveness, climate goals, and generational renewal. As he put it, "I want to create a better future for our future generation of farmers and a better environment for our children. This requires collaboration from all actors." 🌟 During the "Farming for the future: Voices from the field" panel, two remarkable organic farmers shared their experiences: 🍇 Vojtěch Válka, an organic winemaker and farmfluencer from the Czech Republic, whose family pioneered organic viticulture over 30 years ago. He reminded us that “Nature wants a jungle, not a single crop” and advocated for embracing diversity in farming. 🌾 Elin Rydström, a dairy farmer and vegetable grower near Stockholm, Sweden, highlighted the resilience and adaptability needed to address today’s challenges. She stressed that innovations from organic farming, like resilient crop varieties, can benefit the entire sector - including conventional farming. Key topics discussed throughout the morning included: ✅ Access to land and involving farmers in decision-making ✅ Ensuring food production remains a shared societal concern ✅ Leveraging social media to amplify the farming way of life ✅ Meeting consumers' demand for transparency about food origins Let’s keep the conversation going to build a stronger, more sustainable agri-food system! Explore the agenda of the next two days 🤓👉 https://ow.ly/TsEo50UotIa #EUAgriFoodDays #OrganicFarming #OrganicAgriculture #FutureOfFarming #OrganicIsPartOfTheSolution #MakingEuropeMoreOrganic

🌱 Celebrating World Soil Day with KOIS 🌱 🌟 Last week, KOIS Associate Matteo Vanzini represented our team at Impact Europe Week, where he hosted a thought-provoking panel discussion on Transitioning to Regenerative Agriculture through Collaborative Financing, building on KOIS's work with SoilValues. The session brought together leaders in sustainability, finance, and agriculture to explore actionable solutions. Here are three key insights that emerged:  🔬Technology Technology appeals to private equity investors and can significantly boost farm productivity, but it shouldn’t be the cornerstone of regenerative agriculture. The priority is bridging the gap between innovation and adoption—supporting farmers in leveraging these tools when they’re relevant and aligned with their transition.  🎯 Target While incentivizing farmers is crucial, focusing solely on them won’t deliver the transformative change we need. Other stakeholders and value chain actors must also adapt and commit to the transition to ensure changes at the farm level are effective and sustainable.  🤝 Collaboration Incentivising regenerative agriculture requires multi-stakeholder collaboration, but many organizations approach this issue from different angles, shaped by diverse interests and perspectives. Instead of using financial innovation to force alignment, we should create platforms that value and leverage these differences to channel a variety of supports toward a shared goal: advancing and scaling regenerative agriculture. At KOIS, we’re committed to fostering collaboration and deploying financial innovations that drive meaningful progress in regenerative agriculture 🌍 You can find the discussion paper of SoilValues in the comments 📄 #RegenerativeAgriculture #SustainableFarming #ImpactWeek2024 #CollaborativeFinancing #KOISImpact #InnovationForGood #SoilValues

And we’re off!... Although EIT Food #NextBite officially kicks off tomorrow, we are here with some exciting side events today, and there are a few key topics already grabbing our attention. This morning’s opening session hosted by Sara Roversi took a deep dive into the regenerative transition in agriculture, with key European stakeholders leading the charge. Italy, our wonderful host country for NextBite, was front and centre as a case study. Did you know? Over 400 farmers in Italy are already involved in regenerative programs, covering around 30,000 hectares of land! There was plenty of discussion around the massive funding needed to support biodiversity, with an eye-watering $700 billion a year estimated by 2030. But it's not just about the money—policymakers are also grappling with how to balance environmental sustainability, socio-economic needs, and making our food supply chains more resilient. The session also touched on how we can better support smallholder farmers and the importance of innovation in transforming agricultural businesses. It will be an exciting few days with the EIT Food RisingFoodStars, and I can’t wait to see what more comes out of #NextBite. #regenerativefarming #futurefood #foodsystems #sustainablefoodsystems

💬 In conversation with Patrick Holden, Founder & CEO of Sustainable Food Trust We recently caught up with Patrick to discuss some of the critical factors needed to successfully implement regenerative practices 🚀 Here are our top five takeaways: 🤝🏽 Collective Engagement of Stakeholders: The involvement of stakeholders with practical farming and food system experience is crucial to developing effective agricultural policies. Without this grounding in practical experience, policies risk failing to deliver the intended impacts. 🚧 Barriers to Sustainable Practices: Economic factors are the main barriers to adopting climate-positive and sustainable farming practices. Profitable but extractive farming practices have caused damage, and a comprehensive, globally harmonized framework of metrics is needed to measure and reward sustainable practices accurately. ⚖ Standardized Metrics: Establishing standardized metrics is essential for measuring land sustainability and ensuring a smooth transition to regenerative agriculture. Without this, the proliferation of varied corporate frameworks can lead to public confusion and potential greenwashing. 📖 Importance of Storytelling: Storytelling is vital for engaging the public and driving agricultural transition. Effective storytelling combines emotional and intellectual elements, avoids jargon, and reconnects people with nature, fostering a deeper understanding of their relationship with the environment. 💲 Financial Support and Subsidies: A holistic design of financial incentives and subsidies is needed to support farmers in transitioning to sustainable practices. These should reward climate-positive, nature-friendly, and socially beneficial farming practices, and continuously adjust as the transition progresses. Patrick will be opening this year's European Summit, will you be joining him in Amsterdam this September? 🎫 Ticket prices increase tomorrow at midnight, register today and save up to €400: https://lnkd.in/ejaxuTwn #regenerativeagriculture

More events to add to our agenda! We're excited to invite you all to the Economist Impact's 4th annual Sustainability Week in New York where our CEO, Daniel Russek will be speaking at the panel "Feeding People and Planet: The Future of American Food Systems," alongside Caitlin Leibert (Whole Foods Market), Katherine F. Pickus (Tyson Foods), Ilan Shapiro MD MBA FAAP FACHE (AltaMed Health Services), and David Rosenberg (AeroFarms); with Pratima Singh (EconomistImpact) moderating. This panel will explore alternatives for the US to balance food supply and environmental sustainability. Topics include technology, policies, and consumer choices surrounding American agriculture, regenerative and organic farming, genomics and plant breeding, and the urgency to address undernutrition and overconsumption. We know this conversation is absolutely necessary. As a generation, we have no choice but to fix our food system. Fortunately, we are surrounded by people and ideas with the crushing ability to transform the world. At Atarraya Inc., we want to be a fundamental part of that change, which is why we are grateful and proud to have a place in this space. It's a lot of work that we all have to do, but we are on the right track. Let's ensure that it bears fruit. Register here: https://lnkd.in/gu_hPpwG #SustainabilityWeekUS #AtarrayaInc #Sustainability #Agriculture

📣 SAI Platform was proud to participate in this year’s PRODURABLE event, joining forces with Mondelēz International and Agrosolutions Consulting to explore the crucial role of biodiversity in sustainable procurement strategies. 🎤 Our Global Engagement Manager, Manon Marron, highlighted key insights during a roundtable on "Measuring and Implementing Biodiversity in a Sustainable Procurement Strategy" including: 🌾 The urgency of addressing the biodiversity crisis: With 1 million species at risk and 75% of Earth’s surface altered, agriculture can play a central role in reversing this trend. 🌾 The regulatory alignment, such as the Corporate Sustainability Reporting Directive (CSRD), is helping drive sustainable practices across supply chains with a focus on biodiversity and traceability. 🌾 SAI Platform’s Regenerating Together Programme is uniting the agri-food industry behind a practical, science based and farmer centric approach to regenerative agriculture. 🌍 Let’s continue to collaborate with key stakeholders to drive the transition to a regenerative future! #PeoplePoweredAgriculture #RegenerativeAgriculture

The short supply chain model adopted by MOMA (More than Milk Amsterdam) focuses on minimizing the distance and intermediaries between producers and consumers. MOMA's approach emphasizes local sourcing, sustainability, and transparency, with a direct connection between the dairy farms and their customers in Amsterdam. 🐄🌱 --- We invite you to be a part of DADJIO GreenTalk’s mission to revolutionize the agri-food ecosystem. By contributing your expertise, ideas, and insights, you can help drive collaboration, innovation, and sustainable growth. Whether you’re a farmer, NGO, researcher, tech innovator, or peacebuilding expert, your voice matters in shaping a positive, impactful future for agriculture. 🌱🤝💡 Join us in facilitating knowledge sharing, promoting collaboration, and empowering stakeholders across the agri-food value chain. Together, we can foster a more sustainable, tech-driven, and inclusive agri-food ecosystem for tomorrow. 🌍✨ Contribute today and be a catalyst for change. 🚀 MOMA Liquid Landscape #AgriTechInnovation #FarmersForChange #SustainableAgriFuture #DADJIO #GGWI #GreenTalkMovement #EmpowerFarmers #TechForAgri #AgriCollaboration #FAGRIB #KnowledgeSharingInAgri #AgriInnovation #PositiveChangeInAgri #AFCTFA #FoodSupplyChain #FarmToTable #GroceryShopping