Manikanta Kuna’s Post

𝐈𝐬 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐝𝐲𝐢𝐧𝐠? 𝐘𝐞𝐬. You’ve heard me go on about authenticity in 𝐀 𝐋𝐎𝐓 of my LinkedIn posts (for good reason!) . Let’s talk about it when it comes to influencer marketing. Influencer marketing is on a steep decline, and it’s no coincidence. For years, brands have thrown millions at influencers to peddle products in perfectly staged, #ad-tagged posts, hoping it would drive real engagement. But guess what? Audiences are getting smarter, and trust is fading. ✨ People want authenticity, not glossy, pre-packaged promotions. ✨ 𝐌𝐢𝐜𝐫𝐨-𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬? Better, but even they can’t escape the over-saturation. 𝐑𝐎𝐈? Hard to track, and often, these influencer campaigns fall flat. This only reinforces what I’ve been saying all along: authenticity is the game-changer. Real customer relationships are the future. No more piggybacking on someone else’s followers or banking on vanity metrics. Brands need to get back to genuine connections, not the flash-in-the-pan influencer hype. 𝐃𝐨𝐞𝐬 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐢𝐥𝐥 𝐡𝐚𝐯𝐞 𝐢𝐭𝐬 𝐩𝐥𝐚𝐜𝐞? Sure, but its power is rapidly diminishing. 𝐓𝐡𝐞 𝐬𝐦𝐚𝐫𝐭 𝐦𝐨𝐯𝐞? Shift focus back to building trust, with your own voice and values. 💡 What’s your take—time to rethink the strategy? Drop your thoughts below. Let’s get real.👇 #AuthenticityAlways #InfluencerMarketing #MarketingTrends #FractionalCMO #LinkedIn

🌟 Is Influencer Marketing Essential for Your Business Strategy? 🌟 Influencer marketing: a buzzword in today's digital landscape, but is it a must-have for your business strategy? 🤔 While it can be a powerful tool, especially in industries like baby and parenting products, it's essential to consider its role carefully. Before diving in, ask yourself: What are my goals? Who is my target audience? What resources do I have? 📊💭 Influencer marketing can amplify visibility, credibility, and profitability, but it's not a one-size-fits-all solution. Evaluate its potential impact on your brand's success. Does it align with your objectives? Will it resonate with your audience? 🎯 💡 Remember, the key to a successful strategy is thoughtful consideration and strategic planning. So, while influencer marketing can be a valuable addition, it's not necessarily essential. It all depends on your unique business needs and goals. ✨ __ 💡 Looking for more advice for your brand? Download my FREE Mastering the Art of Media Pitching Workbook at https://lnkd.in/gZ6YqvBN ___ Hi! 👋🏼 I'm Amy Bartko - Founder and CEO of @ChatterboxPRandMarketing ➡️ I've helped parent and child brands like yours get in front of millions of eyes across the world. Let's connect and find out how I can help bring your goals to life!#brandstrategy #prmarketing #brand #success #influencermarketing #businessstrategy

🌟 Is Influencer Marketing Essential for Your Business Strategy? 🌟 Influencer marketing: a buzzword in today's digital landscape, but is it a must-have for your business strategy? 🤔 While it can be a powerful tool, especially in industries like baby and parenting products, it's essential to consider its role carefully. Before diving in, ask yourself: What are my goals? Who is my target audience? What resources do I have? 📊💭 Influencer marketing can amplify visibility, credibility, and profitability, but it's not a one-size-fits-all solution. Evaluate its potential impact on your brand's success. Does it align with your objectives? Will it resonate with your audience? 🎯 💡 Remember, the key to a successful strategy is thoughtful consideration and strategic planning. So, while influencer marketing can be a valuable addition, it's not necessarily essential. It all depends on your unique business needs and goals. ✨ __ 💡 Looking for more advice for your brand? Download my FREE Mastering the Art of Media Pitching Workbook at https://lnkd.in/gZ6YqvBN ___ Hi! 👋🏼 I'm Amy Bartko - Founder and CEO of @ChatterboxPRandMarketing ➡️ I've helped parent and child brands like yours get in front of millions of eyes across the world. Let's connect and find out how I can help bring your goals to life!#brandstrategy #prmarketing #brand #success #influencermarketing #businessstrategy

You're doing influencer marketing all WRONG! HARSH? Maybe! But someone had to say it. 🎯🔥Its going to be SHOCKING for you... Just yesterday, I had an eye-opening conversation with a brand's marketing manager that I believe many in our industry need to hear about. 🤔 The manager approached me for an influencer marketing campaign. When I shared our standard rates, they countered with an affiliate program offer - a share of profits from products sold directly through my reel. I politely declined. Why? Because this approach fundamentally misunderstands the true power of influencer marketing. Here's what I explained to the manager: 1️⃣ Reach is King: Marketing is primarily about reaching the right audience. Sales are a downstream effect. 2️⃣ Brand Awareness: A single reel might not drive immediate sales, but it plants seeds of brand recognition. 3️⃣ Trust Building: Influencers lend their credibility to your brand. This trust is invaluable and often leads to future sales. 4️⃣ Content Value: Professional influencer content can be repurposed across multiple channels, extending its value beyond the initial post. 5️⃣ Long-Term Impact: The effects of influencer marketing often manifest over time, not just in immediate conversions. The manager's perspective - "How can we pay this amount if we don't see direct sales?" - is common but shortsighted. It's like saying, "Why should I pay for a billboard if I can't track exactly how many sales it generated?" Influencer marketing is an investment in brand building, audience reach, and trust cultivation. These are the foundations upon which sales are built. #InfluencerMarketing #BrandAwareness #MarketingStrategy #ContentCreation #StartupMarketing

Small Choices with Big Effects in Influencer Marketing Campaigns: 💡 Brand Alignment: Selecting the right influencer for the brand. Finding a creator with a niche and audience that is actually relevant to the brand goes a long way. With campaigns, authenticity is crucial. Viewers can tell when there’s an ad randomly thrown into the creators content- it seems out of place. It is important to have the influencer reflect the brand’s value for maximum impact. 📈 Relationship Management: Influencer Marketing is about building and strengthening relationships. The goal is to establish authentic connections with creators who can grow alongside your brand. Building a long-term partnership will cultivate trust and drive genuine engagement, which will lead to brand awareness and loyalty. 🎨 Creative Freedom: Avoid overly restrictive briefs. By giving your influencers the creative freedom necessary, they’ll be able to produce content that is natural and authentic to their viewers. Content that is authentic and relatable will always beat stiff talking points. Choose your influencer wisely, build long-lasting relationships, and trust your influencer’s creative intuition. These are a few small choices that can have big impacts! #influencermarketing #creatoreconomy 

Building authentic connections in Influencer Marketing 🤝 In influencer marketing, the difference between a one-time collaboration and a lasting partnership often comes down to your approach in the very first interaction. We’ve found that the most successful influencer campaigns are built on relationships, not transactions. That’s why our approach to initial outreach is centred on offering genuine value - no strings attached. Rather than immediately asking for a post, payment terms, or detailed deliverables, we lead with something simple: a gift 🎁 Why does this work? ✔️ It creates goodwill because it shows we genuinely care about them enjoying the product first ✔️ It allows the influencer to personally experience the product’s value, leading to genuine excitement and enthusiasm ✔️ It takes away the pressure of having to commit right away, making the whole experience feel more natural This approach might take a little more patience, but the results are worth it! Genuine partnerships, authentic content, and influencers who are genuinely excited to share your brand with their audience. If you’re managing influencer campaigns, try changing the approach. Building relationships will always have a longer-lasting impact than focusing on transactions. #InfluencerMarketing #InfluencerOutreach #DigitalMarketing

🤔 Struggling to Make Your Influencer Partnerships Work? Ever poured money into influencer collaborations only to see little to no impact on your brand's growth? Many brands face this problem of investing in influencer marketing without seeing a return on investment. I get it. As a digital marketer, I've faced the same frustration of not seeing the results that justify the spend. But here’s the truth: It's not just about who you collaborate with; it’s about how you do it. The Solution? Nailing the Do’s and Don’ts of Influencer Partnerships!  By understanding what works and what doesn't, you can build relationships that genuinely boost your brand. Here’s a Quick Guide to Get You Started: ✅ Do  - Choose the Right Influencers - Define Clear Objectives - Create Authentic Content 🚫 Don’t   - Don’t Focus Solely on Reach - Don’t Overlook Contracts - Don’t Micromanage The Results?   Brands that follow these guidelines see stronger, more meaningful influencer partnerships that lead to increased brand credibility and higher conversion rates. Ready to Level Up Your Influencer Game?   👉 Apply these do's and don'ts and watch your partnerships thrive! 💬 Have any experiences with influencer marketing? Share your thoughts in the comments! Let’s make others to grow together! 🚀 #InfluencerMarketing #BrandGrowth #DigitalMarketing #PartnershipSuccess #CustomerEngagement NILESHKUMAR GUNASEKARAN

Influencer marketing is broken and here's why: Everyone's busy chasing 'engagement' and 'reach' but are missing the point entirely. When was the last time you actually bought something because an influencer told you to? Most businesses are doling out piles of cash for a single post, expecting a miracle. But, let's face facts; a single post from an influencer won't skyrocket your sales 🚀 Influencer marketing, at its heart, is about trust and long-term relationships. Trust isn't built overnight or with one post. It’s built over time through consistent, quality content. Influencers are not magic wands you can wave to instantly boost your profits. They’re more like seeds. You plant them, nurture them and over time, they grow into something that bears fruit🌱 It's time we rethink our approach to influencer marketing. It’s a marathon, not a sprint. Stop looking for quick fixes and start investing in sustainable, long-term strategies. Influencer marketing isn't broken, it’s just misunderstood. The sooner businesses grasp this, the sooner they can harness the real power of influencers. So next time you're planning your influencer marketing strategy, remember. It's not about the 'reach', it's about the relationship. It's not about the 'likes', it's about the trust. It’s not about the 'now', it's about the 'long-term'. #InfluencerMarketing #B2C #Brands #Marketing

🎯 Is Influencer Marketing More Efficient for Tactical or Long-term Needs? Influencer marketing is like a Swiss army knife for brands; it’s versatile and adaptable. But when it comes to efficiency, should you use it for quick tactical strikes or long-term relationship building? 🤔 For FMCG, influencer campaigns can spark instant conversions. Picture this: a foodie influencer posts about a new snack, and voilà, sales spike almost immediately. 🍪📈 But don’t count out long-term strategies for FMCG, they can also build brand loyalty and repeat customers over time. For bigger decisions, like choosing a bank, buying a car, or switching mobile operators, audiences need more time to be convinced. That’s where long-term influencer partnerships shine. They build trust, foster relationships, and keep your brand top of mind over time. 🏦🚗📱 So, what’s the best approach? It boils down to your goals. Short-term tactical campaigns are perfect for limited-time offers, event promotions, or competitions. Need to sell out concert tickets? An influencer blitz can do wonders. 🎟️🔥 But if you’re aiming for deep brand resonance and sustained engagement, a longer-term affiliation is your best bet. It not only strengthens the brand-influencer bond but also nurtures a loyal audience that sticks around. Ultimately, the key is to align your strategy with your objectives, budget, and campaign goals is key. Whether it’s a sprint or a marathon, influencer marketing can be your secret weapon. #InfluencerMarketing #BrandStrategy #MarketingTips #LongTermGoals #TacticalCampaigns #MarketingEfficiency #TheR2Impact

3 Strategies for Scaling Influencer Marketing That Have Worked for Me 🚀 In influencer marketing, finding the right balance between authenticity and ROI is key to scaling your brand effectively. Having worked on our first campaign at Magic Loops, I've identified 3 strategies that consistently drive success: 1️⃣ Start Small, Test Fast: Avoid investing heavily in big names from the start. Instead, engage with micro-influencers for stronger engagement and cost-effective campaigns. Testing with small budgets allows for message refinement before scaling up. 💰 2️⃣ Nurture Relationships, Not Transactions: Long-term partnerships with influencers yield the most successful campaigns. Building genuine connections ensures authentic content that resonates with your audience and aligns with your brand values. 🤝 3️⃣ Measure What Matters: Direct your focus towards metrics that directly impact your business objectives, be it engagement rates, conversions, or user-generated content volume. Establish clear KPIs from the outset and optimize strategies based on meaningful data, not superficial metrics. 📈 By implementing these tactics, we've efficiently expanded our reach while maintaining the authenticity of our campaigns. What approaches have you found successful in your influencer marketing endeavors? #InfluencerMarketing #GrowthHacking #StartupLife #UGC #MarketingTips