Co-Founder + Creative Director @ Strategic Marketing Firm | CMO | Catholic | 👦👶
Isaac Simpson's team at WILL has done something extraordinary: They’ve made me, even if just for a moment, think Michigan might be… cool. (Yes, really.) Their ad for Michigan Enjoyer is one of the most impactful pieces I’ve seen this year, and here’s why it resonates so deeply: 1️⃣ Vital American masculinity is celebrated, not deconstructed. 2️⃣ It revives the “Michigan man” legacy – rugged independence, freedom, and exploration. 3️⃣It contextualizes this attitude in the modern decayed urban landscape. It reminds the Michiganer that his past has meaning, and if he embraces it, he can shape the future. It says, "Look back on your pioneering past, Michigan man. You live on a new frontier, the frontier of the decay of both urban and small-town America. Explore and plant your flag. It is your legacy. This kind of ad isn't just advertising; it's art. Let’s make more work like this. Let’s create art that moves people. This one? Definitely an OPE for me. P.S. What’s the last ad or piece of art that stopped you in your tracks? Let me know below. #enjoyer #ope #brand #marketing #manhood #creativity
Agreed. As a recently transplanted to Michigan man, I'll be subscribing to the Enjoyer just based on this ad.
Building Stronger Teams through Leadership Development and Coaching | Customer Service Training Expert with a Knack for Project Management
3wYo. Chills. As a Michigan born woman. Yes. Great ad. Evokes so much emotion.