Maria Szałygin-Brygider’s Post

When it comes to broadcasting high-traffic sporting events, connection matters in order to provide a great and memorable live fan experience. That’s why we took on a new challenge with 3 Sverige and Mobile Links Europe AB to bring the Stockholm Marathon to the silver screen – all with a supercharged 5G and network slicing 📡 Leveraging state-of-the-art Ericsson equipment and the robust 3 Sverige 5G standalone network, the marathon’s lead vehicle seamlessly livestreamed the entire event, from beginning to end. With the ability to optimize traffic through a slice configured to meet broadcasters’ specific needs in throughput, latency and security, network slicing technology allows us to provide a fast and flexible service, changing the way we watch live sporting events. We’re transforming broadcasting with 5G network slicing. Find out how: https://lnkd.in/g2pQgjSf #Ericsson #3Sverige #StockholmMarathon #MakeItMemorable #NetworkSlicing #5GBroadcasting

When it comes to broadcasting high-traffic sporting events, connection matters in order to provide a great and memorable live fan experience. That’s why we took on a new challenge with @3 Sverige and Mobile Links Europe AB to bring the Stockholm Marathon to the silver screen – all with a supercharged 5G and network slicing 📡   Leveraging state-of-the-art @Ericsson equipment and the robust 3 Sverige 5G standalone network, the marathon’s lead vehicle seamlessly livestreamed the entire event, from beginning to end.   With the ability to optimize traffic through a slice configured to meet broadcasters’ specific needs in throughput, latency and security, network slicing technology allows us to provide a fast and flexible service, changing the way we watch live sporting events.   We’re transforming broadcasting with 5G network slicing. Find out how: https://lnkd.in/db7XNnxA   #Ericsson #3Sverige #StockholmMarathon #MakeItMemorable #NetworkSlicing #5GBroadcasting  

The development and introduction of 5G Broadcast [...] has been supported by several European Broadcasting Union (EBU) Members in a series of trials in Europe since 2020; The Olympic large-scale demo of this summer in France, with hundreds of consumer devices, is marking a key evolution moving towards market introduction. The definition of the European profile gives a clear indication to all Chipset and CE manufacturers on the market needs in Europe. The launch of a 24H/7 demonstration service in five main urban areas in Italy in 2025 will further accelerate the implementation of 5G Broadcast in the development roadmaps of key manufacturers. https://lnkd.in/dHnZBYf6

With all eyes on Paris for the Olympic Games, Sisvel's Patrizia La Rosa takes us behind the scenes of France's flagship public broadcaster to explain how DVB technologies are enabling millions to watch all the action in 4K ultra-high definition. Many innovators have played a role in developing and deploying these technologies, including TDF, which uses the DVB-T2 standard to transmit ultra-HD signals from the Eiffel Tower and many other sites, and ENENSYS Technologies, which has deployed a DVB-SIS solution that makes satellite broadcasting much more efficient. This article is a great reminder that the vast improvements in live broadcast quality we all enjoy did not come about by chance – they are the product of relentless innovation and investment. The full article is free-to-read at the link below: https://lnkd.in/gdWwATt6 #WePowerInnovation

This summer will thrive with Europe's biggest events, fans are expecting plenty of memorable moments – and Ericsson is primed and ready to help share them all with lightning-fast 5G. From Vodafone’s innovative 5G pillars to O2 Telefónica’s reliable SA network, and 5G-powered broadcasting with Deutsche Telekom, Ericsson has teamed up with providers to ensure fans can share every goal. For the first time, fans aren’t just watching the games – they are streaming and sharing vital moments throughout, and it’s really inspiring to see. How do you think 5G technology will revolutionize your fan experience at major events this summer? 😉 #TeamEricsson #5G #5GRevolution #FanExperience #DigitalTransformation 🔗 https://lnkd.in/g8H_CFJ3

This summer will thrive with Europe's biggest events, fans are expecting plenty of memorable moments – and Ericsson is primed and ready to help share them all with lightning-fast 5G. From Vodafone’s innovative 5G pillars to O2 Telefónica’s reliable SA network, and 5G-powered broadcasting with Deutsche Telekom, Ericsson has teamed up with providers to ensure fans can share every goal. For the first time, fans aren’t just watching the games – they are streaming and sharing vital moments throughout, and it’s really inspiring to see. How do you think 5G technology will revolutionize your fan experience at major events this summer? 😉 #TeamEricsson #5G #5GRevolution #FanExperience #DigitalTransformation 🔗 https://lnkd.in/d2xbNvQf

This summer will thrive with Europe's biggest events, fans are expecting plenty of memorable moments – and Ericsson is primed and ready to help share them all with lightning-fast 5G. From Vodafone’s innovative 5G pillars to O2 Telefónica’s reliable SA network, and 5G-powered broadcasting with Deutsche Telekom, Ericsson has teamed up with providers to ensure fans can share every goal. For the first time, fans aren’t just watching the games – they are streaming and sharing vital moments throughout, and it’s really inspiring to see. How do you think 5G technology will revolutionize your fan experience at major events this summer? 😉 #TeamEricsson #5G #5GRevolution #FanExperience #DigitalTransformation 🔗 https://lnkd.in/gx3S9FCd

IBC 2024 Conference Insights Olympics 2024: Technology to Broadcast Beyond Expectations Speakers: - Israel Esteban, CTO - BEIN Media - James D. Miles, Senior Director, Live Event Workflows - NBC Sports & Olympics - Mario Reis, Director - Olympic Broadcasting Services Moderator: - Ken Kerschbaumer, Editorial Director - SVG Europe During the session, the OBS representative explained how an OB van is entirely virtualized, while the BeIN representative, with a more traditional setup, expressed no interest in moving to ST 2110 or the cloud. He described a conservative approach, noting that his headend needs to operate daily under various constraints, unlike a one-off event. This is a good summary of where our industry stands in terms of new technology adoption, with both technological and financial limitations. Clearly, there is no "one size fits all" solution. https://lnkd.in/ggbXqRTY

INSIGHT: IBC'24 conferences digest   I was not able to attend the IBC conferences this year as planned but was fortunate to see them in replay on the IBC website.   After a thorough scanning, I have selected 3 conferences along 2 themes.   The first theme is a tech one around premium sports, where we will hear about the cloud/IP migration for Olympics, then we will discover what is the bleeding edge in extremely low latency at extremely high scale. The second theme is a M&E market overview, where exclusive key metrics are shared by OMDIA. 1.     Olympics 2024 - Technology to Broadcast Beyond Expectations: https://bit.ly/4ek1Bus   2.     Accelerator session - Scalable Ultra-Low Latency Streaming for Premium Sports: https://bit.ly/4dtV7Ih   3.     OMDIA Media & Entertainment data: https://bit.ly/4ep6oe9   Evan Shapīro Maria Rua Aguete Andreas Waltenspiel Marion Ranchet  Ian Nock Yannick Olivier Nagesh P. Arnaud Perrier Alex Giladi 

This summer will thrive with Europe's biggest events, fans are expecting plenty of memorable moments – and Ericsson is primed and ready to help share them all with lightning-fast 5G. From Vodafone’s innovative 5G pillars to O2 Telefónica’s reliable SA network, and 5G-powered broadcasting with Deutsche Telekom, Ericsson has teamed up with providers to ensure fans can share every goal. For the first time, fans aren’t just watching the games – they are streaming and sharing vital moments throughout, and it’s really inspiring to see. How do you think 5G technology will revolutionize your fan experience at major events this summer? 😉 #TeamEricsson #5G #5GRevolution #FanExperience #DigitalTransformation 🔗 https://lnkd.in/dkgAmG9m