Maria D'Errico’s Post

Plus, the Company is ramping up its influencer marketing offerings with the launch of Performfluence, a collaborative initiative between Citizen Relations and Mekanism. This innovative solution fuses brand building and performance marketing to drive member acquisitions and direct sales. According to Crystalyn Stuart-Loayza, the chief digital officer, “If performance marketing and brand building had a baby, it would be Performfluence.” Performfluence provides a comprehensive way to evaluate influencer marketing investments by integrating data, AI optimization, and creative strategies. As the industry evolves, tools must capture deeper engagement metrics, moving beyond impressions to measure how content resonates with audiences. #InfluencerMarketing #Performfluence #BrandBuilding #PerformanceMarketing #DataDriven #MarketingInnovation #EngagementMetrics

Are your influencer campaigns delivering real value? 💡 Let's cut through the hype and talk about measuring the ROI of influencer marketing. In this video, I'll discuss the key metrics that actually matter, tools for effective ROI analysis and turning data into strategic action. This isn't about chasing inflated numbers. It's about understanding the true impact of your influencer partnerships on your bottom line. Whether you're new to influencer marketing or looking to optimize your strategy, we'll focus on practical ways to measure and improve your ROI. 💸 I want you to reflect on your current influencer marketing strategy. Are you tracking the right metrics to measure success? What tools are you using to analyze your campaigns? How can you optimize your approach based on data-driven insights? Considering these questions can help you improve the effectiveness of your influencer marketing efforts. Let's make your next campaign truly count. 📊 Let's connect and let's see if we can work together! 💼🤝🏻 #InfluencerMarketing #ROI #ROIAnalysis #MarketingStrategy #Marketing #Leadership #MarketingLeadership #FractionalCMO #HealtTech #DigitalMarketing #DataDrivenMarketing

How can we keep the influencer marketing industry from imploding? In case you don't know this about me, I'm the founder of an influencer marketing agency. Launched in 2010. We run full-service campaigns for brand clients (and the agencies that support them). We also provide gap coverage, to ensure brands have what they need to run their programs internally, even with limited teams. Tonight I've been thinking about our campaign reporting. It's killer. It's easy to understand and translate to people who weren't involved but want to weigh in. (You know who I'm talking about... 🤫) In an industry where the flash and sizzle of TikTok trends, the beef between fast food chains (see what I did there?), and the speed of culture keep us all focused on shiny things, reporting still matters. A lot. At the end of the day, you have to make the business case for your ideas. Influencer marketing--as popular as it is--needs smart advocates if it is going to remain an essential tool in our toolboxes. Here's a taste of our reporting: ✅ We capture platform and offline activity. ✅ We run quality assessments, especially when we see "outlier" data popping up in our review process. ✅ We track purchase intent AND new customer acquisition. ✅ We tie ROI into a financial model, well beyond performance metrics. ✅ Our optimization report is an exhaustive review of the qualitative and quantitative analytics to ensure that we squeeze all the juice from the lemon. Here's what our reporting is not: ❌ An overwhelming pile of data dumped in your lap to sift through. ❌ Performance metrics (only) in a slick deck. ❌ A collection of "feel good" metrics and cookie cutter catch phrases. After all, there is so much momentum to be gained from working with influencers. But only if you can properly wrangle it. (Trust me: nobody wants to be the rodeo clown in this scenario! 🤡 🐂 ) We do this all in-house, with a proprietary process and low-tech stack. We have eyes on each campaign and its performance, in real time. Because we want this industry to thrive for another 14+ years. (Also because we love every minute of it.) #influencermarketing #dataanalysis #marketingstrategy Photo credit: Dottie Foley Photography from my conference Eat Write Retreat (circa 2014).

High impressions, low engagements and discrepancies in the analytics data😕 Sounds familiar? You're not alone. Discrepancies can be confusing and make it difficult to accurately assess communication strategies' performance, which is crucial in today's data-driven environment. 🔍 Understanding the issue In influencer marketing, using a paid strategy or "boosted content" has become common. While it expands your reach, it doesn’t always ensure quality audience interactions, often leading to lower engagement despite wider coverage. 🌱 Balancing organic and paid impressions When organic reach is uncertain, the temptation to invest in more impressions can be strong. However, this may diminish influence by reaching disengaged audiences. 🤝 The importance of transparency Transparency between clients and brands is vital for a clear, comprehensive view of results. Agencies and influencers should disclose the use of boosted content to maintain alignment and trust. 📊 Making informed decisions Access to data that differentiates between organic and paid impressions within the same campaign is key. It enables a better understanding of outcomes and supports informed, effective decision-making. 💡 Optimize your strategy Looking to optimize your influencer marketing strategy? Contact us and let’s elevate your brand together👉https://lnkd.in/d4Bgixqe #InfluencerMarketing #MarketingStrategy #DataDriven #Engagement #Primetag

Unlocking the full potential of Influencer marketing means moving beyond surface-level metrics and diving deep into ROI. While likes and shares provide immediate feedback, the true measure of success lies in understanding how influencer efforts translate to business growth. Start by setting clear objectives whether aiming for brand awareness or driving sales, clarity is key. Tools like HypeAuditor and Klear are invaluable for tracking engagement and ensuring influencer authenticity. They provide insights into how well content resonates and help verify true follower counts, avoiding inflated metrics. Engagement is just the beginning. Use tools like BuzzSumo and Sprout Social, Inc. to analyze sentiment and content performance. Then, for traffic, UTM codes and Google Analytics track how influencer links drive user behavior on your site. Conversion metrics, such as affiliate links and promo codes, paired with CPA calculations, reveal the campaign’s direct impact on sales. Long-term ROI is equally crucial. Conduct brand lift studies and calculate Customer Lifetime Value (CLTV) to understand the sustained impact of your influencer campaigns. Platforms like Traackr and Aspire can offer comprehensive performance tracking, aligning influencer activities with your broader marketing goals. Effective ROI measurement ties influencer efforts to business results, offering deeper insights into the value they bring. With the right tools and strategies, you can ensure your influencer marketing delivers meaningful growth. #InfluencerMarketing #ROI #DigitalStrategy #MarketingGrowth

Measuring Success: Key Metrics in Influencer Campaigns Marketing campaigns without proper metrics is like playing blindfolded. What’s that? You’re ready to level up your influencer campaigns? It’s dangerous to go alone, take this cheat sheet with you 📊 🔸 CPM (Cost Per Mille): Your reach radar. How much gold for 1,000 eyes on your content? 🔸 CPV (Cost Per View): Engagement gauge for video. How many coins per viewer who’s actually watching your epic content? 🔸 CTR (Click-Through Rate): Your action tracker. What percentage of your audience is accepting your call-to-adventure? 🔸 Engagement Rate: Your community power level. Likes, comments, shares — it's all part of the social XP. 🔸 Conversion Rate: The final boss of metrics: how many viewers are completing your main quest, aka target action? Influencer marketing isn't just about picking the biggest name out there, it's about finding the right fit and measuring real impact. Don't let your efforts go to waste — measure, analyze, and optimize to stay ahead of the game. #KeyMetrics #InfluencerMarketing #MarketingAnalytics #CampaignSuccess Benefit from AAA Agency’s expertise! Schedule a free consultation at  📩 sales@aaa.agency or  💻 https://lnkd.in/ezW6wprk

Title: "Adapting Your Marketing Strategy for Gen-Z: Embracing Digital and Influencer Marketing" In today's fast-paced world, marketing is undergoing a transformation, especially with the rise of Gen-Z. This new generation is changing how businesses connect with consumers, making traditional marketing methods less effective. TV commercials and direct mail no longer hold their attention like before. Instead, Gen-Z values authenticity and engagement from brands. After speaking with many marketing professionals, it's clear that the old ways are fading. There's a consensus that a blend of digital and influencer marketing is essential for success. This approach not only grabs Gen-Z's interest but also builds meaningful relationships with them. To stay relevant, businesses must adapt. Embracing digital platforms and collaborating with influencers isn't just a trend; it's crucial for survival in today's competitive market. Brands that refuse to evolve risk being left behind, as countless others have experienced. The future of marketing belongs to those who can navigate this new landscape effectively. By understanding and leveraging digital and influencer marketing strategies, businesses can connect with Gen-Z in ways that resonate and drive loyalty. Join me as we delve into how businesses can harness the power of digital and influencer marketing to engage Gen-Z authentically. Let's explore practical steps to ensure your marketing strategy not only survives but thrives in this evolving landscape, shaping a future where businesses connect seamlessly with the next generation of consumers. --- #GenZMarketing #DigitalMarketing #InfluencerMarketing #MarketingStrategy #AuthenticMarketing #ConsumerBehavior #DigitalTransformation #BrandEngagement #SocialMediaMarketing #AdaptOrDisappear #NextGenConsumers #BusinessInnovation #MarketTrends #AdvertisingTrends

🚀 Elevate Your Marketing Strategy with Influencer Marketing ROI 🌟 In the dynamic world of digital marketing, influencer marketing has proven itself as a powerful tool for expanding brand reach and resonating with target audiences. However, the key to truly leveraging this strategy lies in understanding and optimizing the Return on Investment (ROI). 🔹 Why Focus on ROI? Budget Optimization: Identifying high-return influencer partnerships allows for smarter allocation of marketing resources. Strategy Refinement: Insights gained from ROI analysis help tailor campaigns to better meet audience preferences and campaign goals. Performance Tracking: Detailed tracking and analysis of campaign metrics guide the ongoing refinement of marketing strategies. 🔍 Effective Measures to Track ROI: Set Clear Objectives: Establish what success looks like for each campaign—whether it's increasing sales, website traffic, or enhancing brand awareness. Utilize Analytics Tools: Monitor engagement rates, click-through rates, and conversion rates to assess the effectiveness of influencer collaborations. Implement UTM Parameters: Use UTM parameters for precise tracking of influencer-driven website traffic. Account for Long-Term Value: Consider broader impacts such as increased brand loyalty and customer lifetime value, which contribute to sustained brand growth. 🌟 At TNS Agency, we are not just participating in the influencer marketing space—we are mastering it. We ensure that every influencer partnership is strategically aligned with our clients' goals to deliver measurable, substantial returns. Ready to transform your influencer marketing with an ROI-focused approach? Contact TNS Agency today, and let’s discuss how we can help you achieve tangible results and drive sustainable growth. #InfluencerMarketing #MarketingROI #DigitalMarketing #BrandStrategy #TNSAgency #BusinessGrowth #MarketingAnalytics

We need to talk about the evolution of influencer marketing agencies. 🚀 The traditional influencer marketing agencies that we once knew are rapidly being replaced by new, tech-savvy firms. And the only discriminator? Technology. Your traditional agency model is built around people and relationships. 👥 They have their strengths, of course. Their deep, personal connections to influencers guarantee authentic promotions and collaborations. But the modern influencer marketing agencies are rewriting the rules. They're leveraging technology in ways that were once unthinkable. 🖥️ These new-age agencies are harnessing the power of data and analytics to identify the perfect influencers for brands. They're using tech to track performance, collect insights, and optimize campaigns for maximum impact. The result? Higher efficiency, greater scalability, and yes, improved gross margins. So, what does this mean for you, the brand owner or marketer? 🤔 It means you have new choices to make. It means you have to decide between the personal touch of traditional agencies and the data-driven approach of modern firms. Remember, the right choice for your brand might not be the right choice for another. Consider your needs, your audience, and your goals before deciding. But here's one thing that's certain - the future of influencer marketing is tech-driven. And those who adapt will thrive. 🚀 What do you think? Share your thoughts! #InfluencerMarketing #DigitalMarketing #MarketingTrends

𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝘁𝗼 𝗯𝗲 𝘄𝗼𝗿𝘁𝗵 $𝟮𝟰𝗕 𝗯𝘆 𝘁𝗵𝗲 𝗲𝗻𝗱 𝗼𝗳 𝟮𝟬𝟮𝟰 (𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗛𝘂𝗯). So, how do you calculate success for your next influencer marketing campaign? Determining effectiveness is beyond just engagement metrics.  Here are other formulas to consider: During the Awareness Stage, look at 𝘈𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘎𝘳𝘰𝘸𝘵𝘩. ▶️ Take note of a change in followers or subscribers before and after the campaign. During the Consideration Stage, look at 𝘚𝘦𝘢𝘳𝘤𝘩 𝘐𝘯𝘵𝘦𝘳𝘦𝘴𝘵. ▶️ Using SEO tools like Ahrefs or Semrush, observe changes in search interest for campaign-related terms. During the Conversion Stage, look at 𝘚𝘢𝘭𝘦𝘴 𝘓𝘪𝘧𝘵. ▶️ Monitor the increase in sales attributed to the influencer marketing campaign. During the Loyalty Stage, look at 𝘉𝘳𝘢𝘯𝘥 𝘚𝘦𝘯𝘵𝘪𝘮𝘦𝘯𝘵.  ▶️ Identify the audience’s perception of the brand through comments and mentions. For Efficiency Metrics, look at 𝘐𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳 𝘙𝘖𝘐. ▶️ Determine the exact return on investment from the individual influencer campaign. What metrics are you using to measure results for your influencer marketing campaigns? Found this valuable? Be sure to reshare 🔁 P.S. Are you a brand looking to generate the most of your next influencer campaign? Let’s Konnect, https://lnkd.in/g4ks7CTN. #branding #marketing #strategy