Global Content Marketing Manager | B2B Software Marketing Professional | CCM-CXM Enthusiast
The proliferation of #CustomerCommunication channels and touchpoints has led to many ways that you can interact with customers. Customers now expect to reach organizations through their preferred interaction channel and to have an efficient dialogue that is fast, simple to understand, and avoids unnecessary questions that have been answered before. They expect #interactions to be connected and to be able to continue them on a different channel, at a different time, but traditional #Forms have long been managed in isolation from the #CustomerExperience – until now. Enter: Interaction Experience Management (#IXM). An emerging #CX technology market segment defined by global #CCM-#CXM market research firm, Aspire CCS, #IXM removes the barriers of the traditional form and collects customer data through #interactive elements featured within #omnichannel touchpoints. In my latest blog, I share what's driving the growth of this innovative technology, the business benefits, and how you can gain #Premium Access to the newly launched Aspire IXM Leaderboard Grid, which assesses the top software vendors within this revolutionary technology landscape. Gain insight into this fast-growing CX technology trend: https://lnkd.in/dMcknk_9 #Digital #CustomerInteractions #DataCollection #Evolution #Connected #Omnichannel #DataDriven #CustomerExperience #TechTrends #CTO #CIO #CXO #IntegratedCommunications #DataIntegration #ExperienceManagement
