Mark Clemmit’s Post

Creating (and more importantly implementing) a strategic plan is one of the key foundations for any sports organization (federations, leagues, and clubs). In my experience (having been to 101 countries), you need the right people, budget, and a strong plan that is well managed in order to see a difference. So, come on sporting federations, leagues, and clubs! Let's develop a sound plan, put the right resources behind it, and ensure you have a relentless focus on implementation each year. Thanks to fcbusiness Magazine for publicizing my article on #strategicplanning.

🌍 Join us for our next webinar as we explore the accelerating globalization of sport 🌍 The race to reach new audiences may be nothing new, but the last decade has seen a step-change in the way sport, and its constituent stakeholders, have approached global expansion. International games now punctuate the sports calendar with more being added every year, a tactic symbolizing the wider trend of teams, leagues and partners attempting to embed their brand and product into new overseas territories. So, what’s driving this investment, how can you do it successfully, and what of the potential pushback from fans back home? These are just some of the many questions we’ll seek to answer in this webinar, with the help of industry heavyweights Stacy McWilliams - Los Angeles Lakers, Yusuf Jackson - South African Rugby Union (SA Rugby), Kelhem Salter - Major League Baseball (MLB), and Simon Freedman - Booking.com. We’d love you to tune in! Register here: https://bit.ly/3UmNTPJ

🔎 𝐌𝐨𝐫𝐞 𝐞𝐲𝐞𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐌𝐋𝐒 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫 𝐛𝐞𝐟𝐨𝐫𝐞. 🔍 It has been announced that Major League Soccer has broken its attendance record by surpassing the 11 million mark. With 16 regular season matches still to play, it's a massive accomplishment for the league, but what have been the main contributing factors? 🎟 Many are attributing the success down to Lionel Messi's impact on the league. This can be seen with Inter Miami CF selling out their season allocation and having sold out attendance for multiple home games. 🏟 The league has also been taking advantage of flexing big fixtures into bigger stadiums with one-off games played at Arrowhead Stadium and the Rose Bowl that have helped boost the numbers. ⚽ The MLS has done a great job of building out an engaging match-day experience for fans and successfully capitalized on the growth of Soccer in North America. 𝑫𝒐 𝒚𝒐𝒖 𝒕𝒉𝒊𝒏𝒌 𝒕𝒉𝒊𝒔 𝒈𝒓𝒐𝒘𝒕𝒉 𝒊𝒔 𝒔𝒖𝒔𝒕𝒂𝒊𝒏𝒂𝒃𝒍𝒆 𝒇𝒐𝒓 𝒕𝒉𝒆 𝒍𝒆𝒂𝒈𝒖𝒆, 𝒂𝒏𝒅 𝒘𝒉𝒂𝒕 𝒍𝒆𝒔𝒔𝒐𝒏𝒔 𝒄𝒂𝒏 𝒐𝒕𝒉𝒆𝒓 𝒔𝒑𝒐𝒓𝒕𝒔 𝒕𝒂𝒌𝒆 𝒇𝒓𝒐𝒎 𝒕𝒉𝒆 𝑴𝑳𝑺?  

𝐓𝐨𝐩 𝟏𝟎 𝐌𝐨𝐬𝐭 𝐏𝐨𝐩𝐮𝐥𝐚𝐫 𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐂𝐥𝐮𝐛𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 ⚽⚽⚽ Do you enjoy watching football? Which football team do you like to support? Well, all the football clubs have a wide fan base throughout the world, as it is the most-watched sport in the world. Football clubs are the growing entertainment industry in the world as they deliver social returns on investment to the average community. 𝐏𝐨𝐩𝐮𝐥𝐚𝐫 𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐂𝐥𝐮𝐛𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 ⚽⚽⚽: https://lnkd.in/d_R38pqP Additionally, the rankings of these successful football clubs are based on the net revenue generated by the club, and popularity is based on fan following over social media. So let’s look at the major events and characteristics of the 10 most popular football clubs in the world, and chances are that one could be your favourite. 𝐀𝐥𝐬𝐨 𝐫𝐞𝐚𝐝: https://lnkd.in/d4F5rfqP

Check out my latest article for BVM Sports!

The United States Soccer Federation (USSF) is the governing body overseeing the entire American soccer ecosystem. By exerting control over the USSF, Major League Soccer (MLS) can systematically weaken and eliminate any potential competition, imposing policies that centralize power in its favor. This is precisely what has been happening. An independent USSF, adhering strictly to its charter of serving the best interests of all its constituents, poses a significant threat to MLS's dominance. For example, an ethical and independent USSF would not have allowed MLS to manipulate the US Open Cup to its advantage. To understand the underlying issues with the US Men's National Team (#USMNT) and where the real source of the problem lies, we need to look at the different levels of influence within US soccer: Level 1: Gregg Berhalter and Matt Crocker—figureheads who follow orders. Level 2: Cindy Parlow Cone and JT Batson—replaceable, symbolic leaders. Level 3: Don Garber—a messenger for those truly in charge. Level 4: The MLS owners—controlling the ecosystem through their corrupt puppets in the USSF. MLS has little to no interest in the overall improvement of the federation. Its primary goal is to maintain absolute power and control. By puppeteering the USSF, MLS ensures its interests are prioritized, often at the expense of other stakeholders in the American soccer community. This monopolistic approach stifles competition, innovation, and the broader growth of the sport in the United States. Parallel to this is the role of establishment media, which manipulates public perception to uphold the entire scheme. They achieve this primarily by keeping the public focused on Level 1, obscuring the deeper layers of control and corruption. In summary, the MLS's opposition to an independent USSF is a power play to maintain control and suppress competition, with a complicit media aiding in the deception https://lnkd.in/ewSAYvis

Without sponsors on their game kits beyond the technical provider, how do national soccer teams give visibility to other brands? This is a familiar challenge in the world of sports marketing. Explore examples from teams participating in UEFA EURO 2024 and Copa America in our blog! The strategies employed by these teams offer valuable insights into effective brand visibility 👀 ⤵️ https://buff.ly/4esksnD

 💡⚽️ Insight of the week ⚽️💡 Angel City Football Club’s current enterprise valuation at $250m makes it the “most valuable women’s sports team in the world.” Chelsea Football Club women have been rumored to have a $200m valuation and the Las Vegas Aces were valued at $140m by Sportico this year. But there is no real list of the top women’s sports teams out there.

Very happy to share my first article published on We Are Innovation’s blog!

Despite the increasing difficulties of the European market, this summer, at the EL level, we're seeing teams targeting a very specific category of players: the ones who were unhappy with their roles/situation in the NBA Euroleague might not be so attractive from a financial perspective but it can be still intriguing for these players. My story on BasketNews